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Islamic marketing = understanding the socio-economic, cultural, and politico-legal environment /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Islamic marketing/ by Cedomir Nestorovic.
其他題名:	understanding the socio-economic, cultural, and politico-legal environment /
作者:	Nestorovic, Cedomir.
出版者:	Cham :Springer International Publishing : : 2016.,
面頁冊數:	xxiv, 247 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing - Islamic countries. -
標題:	Islamic countries - Social conditions. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-32754-9
ISBN:	9783319327549

Islamic marketing = understanding the socio-economic, cultural, and politico-legal environment /
Nestorovic, Cedomir.

Islamic marketingunderstanding the socio-economic, cultural, and politico-legal environment /[electronic resource] :by Cedomir Nestorovic. - Cham :Springer International Publishing :2016. - xxiv, 247 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Introduction -- Economic Environment -- Socio-Cultural Environment -- Political-Legal Environment -- Conclusion.

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

ISBN: 9783319327549

Standard No.: 10.1007/978-3-319-32754-9doiSubjects--Topical Terms:

942691
Marketing
--Islamic countries.Subjects--Geographical Terms:

801052
Islamic countries
--Social conditions.

LC Class. No.: HF5415.12.I74 / N47 2016

Dewey Class. No.: 658.80091767

Islamic marketing = understanding the socio-economic, cultural, and politico-legal environment /
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