國立虎尾科技大學 |

Advances in National Brand and Private Label Marketing = Seventh International Conference, 2020 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans.
其他題名:	Seventh International Conference, 2020 /
其他作者:	Breugelmans, Els.
面頁冊數:	XV, 178 p. 26 illus., 13 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Industrial and Organizational Psychology. -
電子資源:	https://doi.org/10.1007/978-3-030-47764-6
ISBN:	9783030477646

Advances in National Brand and Private Label Marketing = Seventh International Conference, 2020 /
Advances in National Brand and Private Label MarketingSeventh International Conference, 2020 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans. - 1st ed. 2020. - XV, 178 p. 26 illus., 13 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7246. - Springer Proceedings in Business and Economics,.

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

ISBN: 9783030477646

Standard No.: 10.1007/978-3-030-47764-6doiSubjects--Topical Terms:

1113249
Industrial and Organizational Psychology.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Advances in National Brand and Private Label Marketing = Seventh International Conference, 2020 /
LDR:02390nam a22003975i 4500 001 1021875
003 DE-He213
005 20200705135143.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030477646 $9 978-3-030-47764-6
024 7 $a 10.1007/978-3-030-47764-6 $2 doi
035 $a 978-3-030-47764-6
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Advances in National Brand and Private Label Marketing $h [electronic resource] : $b Seventh International Conference, 2020 / $c edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a XV, 178 p. 26 illus., 13 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Springer Proceedings in Business and Economics, $x 2198-7246
520 $a This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
650 2 4 $a Industrial and Organizational Psychology. $3 1113249
650 2 4 $a IT in Business. $3 1064965
650 0 $a Industrial psychology. $3 682531
650 0 $a Business—Data processing. $3 1253699
650 0 $a Information technology. $3 559429
650 0 $a Marketing. $3 557931
700 1 $a Breugelmans, Els. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1317573
700 1 $a Gázquez-Abad, Juan Carlos. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1255512
700 1 $a Martinez-Lopez, Francisco J. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 884095
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030477639
776 0 8 $i Printed edition: $z 9783030477653
830 0 $a Springer Proceedings in Business and Economics, $x 2198-7246 $3 1255514
856 4 0 $u https://doi.org/10.1007/978-3-030-47764-6
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)