語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Social Media for Scientific Institut...
~
Hurrle, Daniel.
Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social Media for Scientific Institutions/ by Daniel Hurrle, Julia Postatny.
其他題名:
How to Attract Young Academics by Using Social Media as a Marketing Tool /
作者:
Hurrle, Daniel.
其他作者:
Postatny, Julia.
面頁冊數:
XVIII, 117 p. 34 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Marketing. -
電子資源:
https://doi.org/10.1007/978-3-658-08822-4
ISBN:
9783658088224
Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
Hurrle, Daniel.
Social Media for Scientific Institutions
How to Attract Young Academics by Using Social Media as a Marketing Tool /[electronic resource] :by Daniel Hurrle, Julia Postatny. - 1st ed. 2015. - XVIII, 117 p. 34 illus.online resource. - BestMasters,2625-3577. - BestMasters,.
Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
ISBN: 9783658088224
Standard No.: 10.1007/978-3-658-08822-4doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
LDR
:03150nam a22004095i 4500
001
967934
003
DE-He213
005
20200919075330.0
007
cr nn 008mamaa
008
201211s2015 gw | s |||| 0|eng d
020
$a
9783658088224
$9
978-3-658-08822-4
024
7
$a
10.1007/978-3-658-08822-4
$2
doi
035
$a
978-3-658-08822-4
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
100
1
$a
Hurrle, Daniel.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1065466
245
1 0
$a
Social Media for Scientific Institutions
$h
[electronic resource] :
$b
How to Attract Young Academics by Using Social Media as a Marketing Tool /
$c
by Daniel Hurrle, Julia Postatny.
250
$a
1st ed. 2015.
264
1
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2015.
300
$a
XVIII, 117 p. 34 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
BestMasters,
$x
2625-3577
505
0
$a
Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.
520
$a
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
650
0
$a
Marketing.
$3
557931
650
0
$a
Management.
$3
558618
650
0
$a
Public administration.
$3
562473
650
2 4
$a
Public Administration.
$3
796112
700
1
$a
Postatny, Julia.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1065467
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783658088231
776
0 8
$i
Printed edition:
$z
9783658088217
830
0
$a
BestMasters,
$x
2625-3577
$3
1253531
856
4 0
$u
https://doi.org/10.1007/978-3-658-08822-4
912
$a
ZDB-2-SBE
912
$a
ZDB-2-SXBM
950
$a
Business and Economics (SpringerNature-11643)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入