Retail brand equity and loyalty = an...
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  • Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Retail brand equity and loyalty/ by Julia Katharina Weindel.
    Reminder of title: analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
    Author: Weindel, Julia Katharina.
    Published: Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
    Description: xxii, 195 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Brand loyalty. -
    Online resource: http://dx.doi.org/10.1007/978-3-658-15037-2
    ISBN: 9783658150372
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