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Internet Marketing and Big Data Expl...

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Internet Marketing and Big Data Exploitation

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internet Marketing and Big Data Exploitation/ by I. Chaston.
作者:	Chaston, I.
面頁冊數:	X, 287 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137488961
ISBN:	9781137488961

Internet Marketing and Big Data Exploitation
Chaston, I.

Internet Marketing and Big Data Exploitation[electronic resource] /by I. Chaston. - 1st ed. 2015. - X, 287 p.online resource.

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

ISBN: 9781137488961

Standard No.: 10.1057/9781137488961doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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