國立虎尾科技大學 |

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference/ edited by Elizabeth J. Wilson, Joseph F. Hair.
其他作者:	Wilson, Elizabeth J.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	xxix, 304 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing - Case studies. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-13144-3
ISBN:	9783319131443 (electronic bk.)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferencePhoenix, Arizona)(1996:

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Elizabeth J. Wilson, Joseph F. Hair. - Cham :Springer International Publishing :2015. - xxix, 304 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Affect, Belief and Attitude Research -- International Marketing: Diffusion and Market Orientation Issues -- Salesperson Performance -- Assorted Issues in Services Marketing -- International Perspectives on Marketing Education -- Relational Bonding in Marketing Channels -- Logistics: Customer-Driven, Supplier Steered -- Issues in Survey Research: Rank and Rate, Carryovers and Followups -- Consumer Behavior Perspectives on the Product -- Retail Service Issues -- International Marketing: Consumer Oriented Issues -- Strategic Perspectives for Marketing -- International Marketing: Import, Export ad Trade Issues.-In Pursuit of Service Quality -- Retail Management -- Non-Traditional Aspects of Marketing Management -- Ethics, Macromarketing and Public Policy -- Consumer Shopping Styles -- Business-to-Business Buying Relationships -- Consumer Behavior Research on Shopping and Decision Making -- Tempering Relationships in Tepid Marketing Channel Climates -- Issues in Methodological Applications: Combinations, Assessments and Misspecifications -- Promotion Management -- Decision-Making in the Retail Marketplace -- Marketing Channel Environments: Stricture, Structure and Strength -- Back to the Classroom: Innovations and Processes -- Brand and Price Considerations for Product Planning Success -- Sales Management Issues.

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319131443 (electronic bk.)

Standard No.: 10.1007/978-3-319-13144-3doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
LDR:03576nam a2200337 a 4500 001 835901
003 DE-He213
005 20150824150303.0
006 m d
007 cr nn 008maaau
008 160421s2015 gw s 0 eng d
020 $a 9783319131443 (electronic bk.)
020 $a 9783319131436 (paper)
024 7 $a 10.1007/978-3-319-13144-3 $2 doi
035 $a 978-3-319-13144-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 1996
110 2 $a Academy of Marketing Science. $b Annual Conference $d (1996: $c Phoenix, Arizona) $3 1065557
245 1 0 $a Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference $h [electronic resource] / $c edited by Elizabeth J. Wilson, Joseph F. Hair.
260 $a Cham : $c 2015. $b Springer International Publishing : $b Imprint: Springer,
300 $a xxix, 304 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Affect, Belief and Attitude Research -- International Marketing: Diffusion and Market Orientation Issues -- Salesperson Performance -- Assorted Issues in Services Marketing -- International Perspectives on Marketing Education -- Relational Bonding in Marketing Channels -- Logistics: Customer-Driven, Supplier Steered -- Issues in Survey Research: Rank and Rate, Carryovers and Followups -- Consumer Behavior Perspectives on the Product -- Retail Service Issues -- International Marketing: Consumer Oriented Issues -- Strategic Perspectives for Marketing -- International Marketing: Import, Export ad Trade Issues.-In Pursuit of Service Quality -- Retail Management -- Non-Traditional Aspects of Marketing Management -- Ethics, Macromarketing and Public Policy -- Consumer Shopping Styles -- Business-to-Business Buying Relationships -- Consumer Behavior Research on Shopping and Decision Making -- Tempering Relationships in Tepid Marketing Channel Climates -- Issues in Methodological Applications: Combinations, Assessments and Misspecifications -- Promotion Management -- Decision-Making in the Retail Marketplace -- Marketing Channel Environments: Stricture, Structure and Strength -- Back to the Classroom: Innovations and Processes -- Brand and Price Considerations for Product Planning Success -- Sales Management Issues.
520 $a This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $v Case studies. $3 643761 $3 727751
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 883452
700 1 $a Wilson, Elizabeth J. $3 1065556
700 1 $a Hair, Joseph F. $3 719702
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 1063131
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-13144-3
950 $a Business and Economics (Springer-11643)