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Driving Demand = Transforming B2B Ma...

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Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Driving Demand/ by Carlos Hidalgo.
其他題名:	Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
作者:	Hidalgo, Carlos.
面頁冊數:	XVI, 204 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1057/9781137526809
ISBN:	9781137526809

Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
Hidalgo, Carlos.

Driving DemandTransforming B2B Marketing to Meet the Needs of the Modern Buyer /[electronic resource] :by Carlos Hidalgo. - 1st ed. 2015. - XVI, 204 p.online resource.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

ISBN: 9781137526809

Standard No.: 10.1057/9781137526809doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658

Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
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