Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Financial Dimensions of Marketing De...
~
Stewart, David W.
Financial Dimensions of Marketing Decisions
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Financial Dimensions of Marketing Decisions/ by David W. Stewart.
Author:
Stewart, David W.
Description:
XVI, 247 p. 31 illus.online resource. :
Contained By:
Springer Nature eBook
Subject:
Marketing. -
Online resource:
https://doi.org/10.1007/978-3-030-15565-0
ISBN:
9783030155650
Financial Dimensions of Marketing Decisions
Stewart, David W.
Financial Dimensions of Marketing Decisions
[electronic resource] /by David W. Stewart. - 1st ed. 2019. - XVI, 247 p. 31 illus.online resource. - Palgrave Studies in Marketing, Organizations and Society,2661-8613. - Palgrave Studies in Marketing, Organizations and Society,.
1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
ISBN: 9783030155650
Standard No.: 10.1007/978-3-030-15565-0doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Financial Dimensions of Marketing Decisions
LDR
:02542nam a22004215i 4500
001
1009220
003
DE-He213
005
20200705172342.0
007
cr nn 008mamaa
008
210106s2019 gw | s |||| 0|eng d
020
$a
9783030155650
$9
978-3-030-15565-0
024
7
$a
10.1007/978-3-030-15565-0
$2
doi
035
$a
978-3-030-15565-0
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
100
1
$a
Stewart, David W.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1097254
245
1 0
$a
Financial Dimensions of Marketing Decisions
$h
[electronic resource] /
$c
by David W. Stewart.
250
$a
1st ed. 2019.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2019.
300
$a
XVI, 247 p. 31 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Palgrave Studies in Marketing, Organizations and Society,
$x
2661-8613
505
0
$a
1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
520
$a
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
650
0
$a
Marketing.
$3
557931
650
0
$a
Organization.
$3
568089
650
0
$a
Planning.
$3
660157
650
0
$a
Corporations—Finance.
$3
1253876
650
2 4
$a
Corporate Finance.
$3
1069043
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030155643
776
0 8
$i
Printed edition:
$z
9783030155667
776
0 8
$i
Printed edition:
$z
9783030155674
830
0
$a
Palgrave Studies in Marketing, Organizations and Society,
$x
2661-8613
$3
1303137
856
4 0
$u
https://doi.org/10.1007/978-3-030-15565-0
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login