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The Sustainable Global Marketplace = Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Sustainable Global Marketplace/ edited by Mary Conway Dato-on.
其他題名:	Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Dato-on, Mary Conway.
面頁冊數:	LXI, 503 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-10873-5
ISBN:	9783319108735

The Sustainable Global Marketplace = Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
The Sustainable Global MarketplaceProceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Mary Conway Dato-on. - 1st ed. 2015. - LXI, 503 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.

ISBN: 9783319108735

Standard No.: 10.1007/978-3-319-10873-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

The Sustainable Global Marketplace = Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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