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Handbook of social media management ...

Muhl-Benninghaus, Wolfgang.

Handbook of social media management = value chain and business models in changing media markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of social media management/ edited by Mike Friedrichsen, Wolfgang Muhl-Benninghaus.
其他題名:	value chain and business models in changing media markets /
其他作者:	Friedrichsen, Mike.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
面頁冊數:	ix, 373 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Mass media and business - Handbooks, manuals, etc. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-28897-5
ISBN:	9783642288975 (electronic bk.)

Handbook of social media management = value chain and business models in changing media markets /
Handbook of social media managementvalue chain and business models in changing media markets /[electronic resource] :edited by Mike Friedrichsen, Wolfgang Muhl-Benninghaus. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - ix, 373 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

ISBN: 9783642288975 (electronic bk.)Subjects--Topical Terms:

1076290
Mass media and business
--Handbooks, manuals, etc.

LC Class. No.: HD59 / .H36 2013

Dewey Class. No.: 659.2

Handbook of social media management = value chain and business models in changing media markets /
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300 $a ix, 373 p. : $b ill., digital ; $c 24 cm.
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650 2 4 $a Communication Studies. $3 786352
650 2 4 $a Marketing. $3 557931
650 2 4 $a Media Research. $3 1019957
650 2 4 $a Public Relations. $3 1023006
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