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Handbook of social media management ...
~
Muhl-Benninghaus, Wolfgang.
Handbook of social media management = value chain and business models in changing media markets /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Handbook of social media management/ edited by Mike Friedrichsen, Wolfgang Muhl-Benninghaus.
Reminder of title:
value chain and business models in changing media markets /
other author:
Friedrichsen, Mike.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:
ix, 373 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Mass media and business - Handbooks, manuals, etc. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-28897-5
ISBN:
9783642288975 (electronic bk.)
Handbook of social media management = value chain and business models in changing media markets /
Handbook of social media management
value chain and business models in changing media markets /[electronic resource] :edited by Mike Friedrichsen, Wolfgang Muhl-Benninghaus. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - ix, 373 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..
ISBN: 9783642288975 (electronic bk.)Subjects--Topical Terms:
1076290
Mass media and business
--Handbooks, manuals, etc.
LC Class. No.: HD59 / .H36 2013
Dewey Class. No.: 659.2
Handbook of social media management = value chain and business models in changing media markets /
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Handbook of social media management
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[electronic resource] :
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value chain and business models in changing media markets /
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edited by Mike Friedrichsen, Wolfgang Muhl-Benninghaus.
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2013.
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Imprint: Springer,
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24 cm.
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http://dx.doi.org/10.1007/978-3-642-28897-5
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Business and Economics (Springer-11643)
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