語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Factors Driving Social Network Site ...
~
Ernst, Claus-Peter H.
Factors Driving Social Network Site Usage
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Factors Driving Social Network Site Usage/ by Claus-Peter H. Ernst.
作者:
Ernst, Claus-Peter H.
面頁冊數:
XV, 123 p. 13 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Management. -
電子資源:
https://doi.org/10.1007/978-3-658-09918-3
ISBN:
9783658099183
Factors Driving Social Network Site Usage
Ernst, Claus-Peter H.
Factors Driving Social Network Site Usage
[electronic resource] /by Claus-Peter H. Ernst. - 1st ed. 2015. - XV, 123 p. 13 illus.online resource.
The Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites.
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Contents The Hedonic and Utilitarian Motivations of Social Network Site Usage The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage Privacy Protecting Behavior in Social Network Sites Drivers of Sharing and Receiving Usage on Social Network Sites Target Groups Students and researchers in the fields of information systems and marketing Executives in the fields of information systems and marketing The Author Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.
ISBN: 9783658099183
Standard No.: 10.1007/978-3-658-09918-3doiSubjects--Topical Terms:
558618
Management.
LC Class. No.: HD28-70
Dewey Class. No.: 658.514
Factors Driving Social Network Site Usage
LDR
:02726nam a22003975i 4500
001
963821
003
DE-He213
005
20200920095718.0
007
cr nn 008mamaa
008
201211s2015 gw | s |||| 0|eng d
020
$a
9783658099183
$9
978-3-658-09918-3
024
7
$a
10.1007/978-3-658-09918-3
$2
doi
035
$a
978-3-658-09918-3
050
4
$a
HD28-70
072
7
$a
KJMV6
$2
bicssc
072
7
$a
BUS087000
$2
bisacsh
072
7
$a
KJMV6
$2
thema
072
7
$a
PDG
$2
thema
082
0 4
$a
658.514
$2
23
100
1
$a
Ernst, Claus-Peter H.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1105697
245
1 0
$a
Factors Driving Social Network Site Usage
$h
[electronic resource] /
$c
by Claus-Peter H. Ernst.
250
$a
1st ed. 2015.
264
1
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2015.
300
$a
XV, 123 p. 13 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
The Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites.
520
$a
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Contents The Hedonic and Utilitarian Motivations of Social Network Site Usage The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage Privacy Protecting Behavior in Social Network Sites Drivers of Sharing and Receiving Usage on Social Network Sites Target Groups Students and researchers in the fields of information systems and marketing Executives in the fields of information systems and marketing The Author Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.
650
0
$a
Management.
$3
558618
650
0
$a
Industrial management.
$3
556510
650
0
$a
Marketing.
$3
557931
650
1 4
$a
Innovation/Technology Management.
$3
786196
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783658099190
776
0 8
$i
Printed edition:
$z
9783658099176
856
4 0
$u
https://doi.org/10.1007/978-3-658-09918-3
912
$a
ZDB-2-SBE
912
$a
ZDB-2-SXBM
950
$a
Business and Economics (SpringerNature-11643)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入