國立虎尾科技大學 |

登入

回首頁

Winning Minds = Secrets From the Lan...

SpringerLink (Online service)

Winning Minds = Secrets From the Language of Leadership /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Winning Minds/ by Simon Lancaster.
其他題名:	Secrets From the Language of Leadership /
作者:	Lancaster, Simon.
面頁冊數:	X, 226 p. 82 illus.online resource. :
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137465948
ISBN:	9781137465948

Winning Minds = Secrets From the Language of Leadership /
Lancaster, Simon.

Winning MindsSecrets From the Language of Leadership /[electronic resource] :by Simon Lancaster. - 1st ed. 2015. - X, 226 p. 82 illus.online resource.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

ISBN: 9781137465948

Standard No.: 10.1057/9781137465948doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Winning Minds = Secrets From the Language of Leadership /
LDR:02064nam a22003615i 4500 001 964550
003 DE-He213
005 20191025022750.0
007 cr nn 008mamaa
008 201211s2015 xxk| s |||| 0|eng d
020 $a 9781137465948 $9 978-1-137-46594-8
024 7 $a 10.1057/9781137465948 $2 doi
035 $a 978-1-137-46594-8
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Lancaster, Simon. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1259968
245 1 0 $a Winning Minds $h [electronic resource] : $b Secrets From the Language of Leadership / $c by Simon Lancaster.
250 $a 1st ed. 2015.
264 1 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2015.
300 $a X, 226 p. 82 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
520 $a Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
650 0 $a Marketing. $3 557931
650 0 $a Personnel management. $3 554912
650 0 $a Leadership. $3 562584
650 0 $a Public relations. $3 557567
650 0 $a Organization. $3 568089
650 0 $a Planning. $3 660157
650 2 4 $a Human Resource Management. $3 784571
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Corporate Communication/Public Relations. $3 1102112
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
776 0 8 $i Printed edition: $z 9781137465924
776 0 8 $i Printed edition: $z 9781349580699
856 4 0 $u https://doi.org/10.1057/9781137465948
912 $a ZDB-2-PBM
950 $a Palgrave Business & Management Collection (Springer-41135)

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別