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Facebook and user experience : = Eva...

Purdue University.

Facebook and user experience : = Evaluating brand equity of Purdue University residences.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Facebook and user experience :/
其他題名:	Evaluating brand equity of Purdue University residences.
作者:	Perkins, Jackelyn.
面頁冊數:	1 online resource (77 pages)
附註:	Source: Masters Abstracts International, Volume: 56-03.
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9781369641929

Facebook and user experience : = Evaluating brand equity of Purdue University residences.
Perkins, Jackelyn.

Facebook and user experience :Evaluating brand equity of Purdue University residences. - 1 online resource (77 pages)

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.S.)--Purdue University, 2016.

Includes bibliographical references

This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369641929Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Facebook and user experience : = Evaluating brand equity of Purdue University residences.
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500 $a Source: Masters Abstracts International, Volume: 56-03.
500 $a Adviser: Mihaela Vorvoreanu.
502 $a Thesis (M.S.)--Purdue University, 2016.
504 $a Includes bibliographical references
520 $a This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
650 4 $a Communication. $3 556422
650 4 $a Technical communication. $3 1179412
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650 4 $a Higher education. $3 1148448
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710 2 $a Purdue University. $b Computer Graphics Technology. $3 1180609
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