國立虎尾科技大學 |

An Exploration into Entrepreneurial Marketing and Firm Profitability.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	An Exploration into Entrepreneurial Marketing and Firm Profitability./
作者:	Harkema, Kyle J.
面頁冊數:	1 online resource (158 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-07(E), Section: A.
Contained By:	Dissertation Abstracts International79-07A(E).
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780355804577

An Exploration into Entrepreneurial Marketing and Firm Profitability.
Harkema, Kyle J.

An Exploration into Entrepreneurial Marketing and Firm Profitability. - 1 online resource (158 pages)

Source: Dissertation Abstracts International, Volume: 79-07(E), Section: A.

Thesis (D.B.A.)--Anderson University, 2017.

Includes bibliographical references

The dissertation author sought to ascertain whether entrepreneurial marketing (EM) has an association with firm profitability. The author investigated the moderating affect that market orientation (MO) and entrepreneurial orientation (EO) have on EM factors' as they related to firm profitability. Hills et al. (2010) define EM as, "EM is a spirit, an orientation as well as a process of passionately pursuing opportunities and launching and growing ventures that create perceived customer value through relationships by employing innovativeness, creativity, selling, market immersion, networking and flexibility" (p.7). Shane and Venkataraman (2000) say that the field of entrepreneurship "...involves the study of the sources of opportunities, the process of discovery, evaluation, and exploitation of opportunities; and the set of individuals who discover, evaluate, and exploit them" (p.218).

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355804577Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

An Exploration into Entrepreneurial Marketing and Firm Profitability.
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245 1 3 $a An Exploration into Entrepreneurial Marketing and Firm Profitability.
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300 $a 1 online resource (158 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 79-07(E), Section: A.
500 $a Adviser: Michael Bruce.
502 $a Thesis (D.B.A.)--Anderson University, 2017.
504 $a Includes bibliographical references
520 $a The dissertation author sought to ascertain whether entrepreneurial marketing (EM) has an association with firm profitability. The author investigated the moderating affect that market orientation (MO) and entrepreneurial orientation (EO) have on EM factors' as they related to firm profitability. Hills et al. (2010) define EM as, "EM is a spirit, an orientation as well as a process of passionately pursuing opportunities and launching and growing ventures that create perceived customer value through relationships by employing innovativeness, creativity, selling, market immersion, networking and flexibility" (p.7). Shane and Venkataraman (2000) say that the field of entrepreneurship "...involves the study of the sources of opportunities, the process of discovery, evaluation, and exploitation of opportunities; and the set of individuals who discover, evaluate, and exploit them" (p.218).
520 $a The proposed moderating variables in the study were MO and EO. MO has been described by Kohli and Jaworski (1990) as, "market orientation [as] the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it" (p. 6). Miller (1983) describes an EO firm as one that: "engages in product market innovation, undertakes somewhat risky ventures, and is first to come up with 'proactive' innovations, beating competitors to the punch" (p. 771).
520 $a This research was based on three theoretical frameworks: resource-advantage theory, effectuation theory and the marketing concept. The study used quantitative methodology with a survey instrument distributed to managers and owners of recently formed businesses that were in operation for at least one year, but no more than seven years, with fewer than 250 employees that were located in the United States. The results, gathered by Qualtrics Inc., were analyzed using multiple regression and hierarchical regression to answer the three hypotheses. A total of 527 responses were collected. The results were mixed as market orientation and entrepreneurial orientation didn't moderate entrepreneurial marketing. Three of the six entrepreneurial marketing constructs positively correlated with firm performance.
520 $a Keywords: Entrepreneurial Marketing; Entrepreneurial Orientation; Market Orientation; Profitability; Resource-Advantage Theory; Effectuation Theory; Marketing Concept.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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650 4 $a Entrepreneurship. $3 559908
650 4 $a Business administration. $3 1148568
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710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Anderson University. $3 1191896
773 0 $t Dissertation Abstracts International $g 79-07A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10804203 $z click for full text (PQDT)