國立虎尾科技大學 |

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification./
作者:	Smith, Clarence A.
面頁冊數:	1 online resource (84 pages)
附註:	Source: Masters Abstracts International, Volume: 55-04.
標題:	Forestry. -
電子資源:	click for full text (PQDT)
ISBN:	9781339587837

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
Smith, Clarence A.

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification. - 1 online resource (84 pages)

Source: Masters Abstracts International, Volume: 55-04.

Thesis (Master's)--University of Washington, 2016.

Includes bibliographical references

Many companies use Native American names, image and art designs in order to market their products, even though some of them have no affiliation with Native American tribes. This suggests Native American image and design provide a set of values for certain consumers. The purpose of this study is to help Native American tribal business leaders understand what potential customers take into consideration when selecting a Native American product.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339587837Subjects--Topical Terms:

668651
Forestry.
Index Terms--Genre/Form:

554714
Electronic books.

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
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245 1 0 $a Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
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300 $a 1 online resource (84 pages)
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500 $a Source: Masters Abstracts International, Volume: 55-04.
500 $a Adviser: Ivan Eastin.
502 $a Thesis (Master's)--University of Washington, 2016.
504 $a Includes bibliographical references
520 $a Many companies use Native American names, image and art designs in order to market their products, even though some of them have no affiliation with Native American tribes. This suggests Native American image and design provide a set of values for certain consumers. The purpose of this study is to help Native American tribal business leaders understand what potential customers take into consideration when selecting a Native American product.
520 $a In order to contribute to tribal business, selling a tribal wooden gift box with a certification logo that assures the gift box is from a forest that incorporates Native American traditional forestry practices was proposed. This paper was based on the analysis of survey respondents in order to obtain a comprehensive understanding of the opinions, attitudes and preferences of potential consumers toward a tribal gift box with or without Native American design and certification logo, the survey was conducted at the various cultural events in the Pacific Northwest. Three attributes, 1) a hypothetical certification logo, 2) Native American salmon design and 3) price options on the boxes were shuffled and respondents were asked to evaluate assorted types of gift boxes on different attributes. All attributes significantly impact various perceptions. Certification logo especially influenced the respondents' perception that the tribal gift box is environmentally sustainable, supports local craftsman and that the gift box supports responsible forest management. Both certification logo and salmon design had a synergetic effect in that they increased the likelihood of purchase. Based on respondents' belief when they purchase a gift box, four different cluster groups were found. Two cluster groups, which account for 36.1% of the respondents, could be the potential markets because they show higher likelihood to purchase the tribal boxes. Potential customers in these clusters are relatively older with an average age of 40 and contain higher portion of females than people in other two clusters. People in one of the potential customer clusters often attend native cultural events such as pow-wows, so native entrepreneurs can utilize these events as a marketing channel. In addition, the survey results indicate that respondents believe that tribal forest are sustainably managed and that a tribal product does positively influence the tribal economy. The results of this study presents a great opportunity for tribal businesses to create a brand that will capture their specific cultural essence and use the certification as an authenticity tool, which will differentiate their product from similar non-native products.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Forestry. $3 668651
650 4 $a Marketing. $3 557931
650 4 $a Native American studies. $3 1179522
655 7 $a Electronic books. $2 local $3 554714
690 $a 0478
690 $a 0338
690 $a 0740
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Washington. $b Environmental and Forest Science. $3 1179627
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10077286 $z click for full text (PQDT)