Marketing.

Fuzzy classification of online customers by: (Language materials, printed)

Selected essays on corporate reputation and social media = collection of empirical evidence / by: (Language materials, printed)

International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by: (Language materials, printed)

Hospitality marketing = an introduction / by: (Language materials, printed)

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by: (Language materials, printed)

Get clients now! = a 28-day marketing program for professionals, consultants, and coaches / by: (Language materials, printed)

Essentials of marketing by: (Language materials, printed)

Don't think pink = what really makes women buy--and how to increase your share of this crucial market / by: (Language materials, printed)

Services marketing : = integrating customer focus across the firm / by: (Language materials, printed)

Business marketing : = connecting strategy, relationships, and learning / by: (Language materials, printed)

Heritage marketing / by: (Language materials, printed)

HRD survival skills = essential strategies to promote training and development within your organization / by: (Language materials, printed)

Marketing and entrepreneurship = research ideas and opportunities / by: (Language materials, printed)

Underdog advertising = proven principles to compete and win against the giants in any industry / by: (Language materials, printed)

Cross-cultural marketing : = theory, practice and relevance / by: (Language materials, printed)

Consumer Driven Electronic Transformation = Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / by: (Language materials, printed)

Managing Business Interfaces = Marketing and Engineering Issues in the Supply Chain and Internet Domains / by: (Language materials, printed)

Storytelling = Branding in Practice / by: (Language materials, printed)

IMC, the next generation = five steps for delivering value and measuring financial returns / by: (Language materials, printed)

Smart sales people don't advertise = 10 ways to outsmart your competition with guerilla marketing / by: (Language materials, printed)

Experience-Based Communication by: (Language materials, printed)

Chaotic markets = thriving in a world of unpredictability / by: (Language materials, printed)

Marketing financial services by: (Language materials, printed)

Marketing and football = an international perspective / by: (Language materials, printed)

Marketing in leisure and tourism : = reaching new heights / by: (Language materials, printed)

Handbook of media branding by: (Language materials, printed)

Business plans handbook. = a compilation of actual business plans developed by small businesses throughout North America /. Volume 4 by: (Language materials, printed)

Podcast academy = the business podcasting book : launching, marketing, and measuring your Podcast / by: (Language materials, printed)

International corporate brand management = evaluating standardized corporate branding across countries / by: (Language materials, printed)

Collaboration and co-creation = new platforms for marketing and innovation / by: (Language materials, printed)

From grey to silver = managing the demographic change successfully / by: (Language materials, printed)

Measurement for the social sciences = the C-OAR-SE method and why it must replace psychometrics / by: (Language materials, printed)

Heritage marketing by: (Language materials, printed)

Beyond buzz = the next generation of word-of-mouth marketing / by: (Language materials, printed)

Public Opinion Polling in a Globalized World by: (Language materials, printed)

Information and Communication Technologies in Tourism 2008 = Proceedings of the International Conference in Innsbruck, Austria, 2008 / by: (Language materials, printed)

The Theory and Practice of Revenue Management by: (Language materials, printed)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics / by: (Language materials, printed)

New developments in the theory of networks = franchising, alliances and cooperatives / by: (Language materials, printed)

Truth = new rules for marketing in a skeptical world / by: (Language materials, printed)

Marketing due diligence = reconnecting strategy to share price / by: (Language materials, printed)

Food, agri-culture and tourism = linking local gastronomy and rural tourism: interdisciplinary perspectives / by: (Language materials, printed)

Consumers, Policy and the Environment A Tribute to Folke Olander by: (Language materials, printed)

Growing Modular = Mass Customization of Complex Products, Services and Software / by: (Language materials, printed)

Guide to supply chain management by: (Language materials, printed)

Modern Multidimensional Scaling = Theory and Applications / by: (Language materials, printed)

Optimizing distribution systems in asset management = institutional arrangements as key factor of success / by: (Language materials, printed)

Adaptive Information Systems and Modelling in Economics and Management Science by: (Language materials, printed)

The long tail of tourism = holiday niches and their impact on mainstream tourism / by: (Language materials, printed)

Mass customization = an exploration of European characteristics / by: (Language materials, printed)

Strategy and Governance of Networks = Cooperatives, Franchising, and Strategic Alliances / by: (Language materials, printed)

Handbook of marketing decision models by: (Language materials, printed)

Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice by: (Language materials, printed)

Evolutionary psychology in the business sciences by: (Language materials, printed)

Does your marketing sell? by: (Language materials, printed)

Smallholder Tree Growing for Rural Development and Environmental Services = Lessons from Asia / by: (Language materials, printed)

Mathematical Models of Distribution Channels by: (Language materials, printed)

The Business Idea = The Early Stages of Entrepreneurship / by: (Language materials, printed)

Formation and Early Growth of Business Webs = Modular Product Systems in Network Markets / by: (Language materials, printed)

Podcasting for profit = a proven 7-step plan to help individuals and businesses generate income through audio and video podcasting / by: (Language materials, printed)

Marketing made simple by: (Language materials, printed)

Pricing for profit = how to command higher prices for your products and services / by: (Language materials, printed)

Secrets of the marketing masters = what the best marketers do--and why it works / by: (Language materials, printed)

Journal of business & industrial marketing. Vol. 20, No. 7,. Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes by: (Language materials, printed)

Marketing by: (Language materials, printed)

Strategic international management = text and cases / by: (Language materials, printed)

Statistical noise or valuable information = the role of extreme cases in marketing research / by: (Language materials, printed)

The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors / by: (Language materials, printed)

Technology acceptance in mechatronics = the influence of identity on technology acceptance / by: (Language materials, printed)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services / by: (Language materials, printed)

Value creation of firm-established brand communities by: (Language materials, printed)

European Retail Research.. 2009, Volume 23, Issue by: (Language materials, printed)

Excellence in sales = optimising customer and sales management / by: (Language materials, printed)

Ripple effect = how empowered involvement drives word of mouth / by: (Language materials, printed)

The seven principles of wom and buzz marketing = crossing the tipping point / by: (Language materials, printed)

Database marketing = analyzing and managing customers / by: (Language materials, printed)

Essays by distinguished marketing scholars of the Society for Marketing Advances by: (Language materials, printed)

Understanding proactive customer orientation = construct development and managerial implications / by: (Language materials, printed)

Reputation management by: (Language materials, printed)

Seduction by contract = law, economics, and psychology in consumer markets / by: (Language materials, printed)

Nontraditional media in marketing and advertising / by: (Language materials, printed)

Marketing management and strategy / by: (Language materials, printed)

Brand building and marketing in key emerging markets = a practitioner's guide to successful brand growth in China, India, Russia and Brazil / by: (Language materials, printed)

Confessions of the pricing man = how price affects everything / by: (Language materials, printed)

Innovations in social marketing and public health communication = improving the quality of life for individuals and communities / by: (Language materials, printed)

The marketing plan handbook: = develop big-picture plans for pennies on the dollar / by: (Language materials, printed)

Manager's guide to marketing, advertising, and publicity / by: (Language materials, printed)

Marketing : = the core / by: (Language materials, printed)

Repositioning : = marketing in an era of competition, change, and crisis / by: (Language materials, printed)

The next evolution of marketing : = connect with your customers by marketing with meaning / by: (Language materials, printed)

Cross-cultural marketing = theory, practice and relevance / by: (Language materials, printed)

Fundamentals of marketing by: (Language materials, printed)

Interpretation in social life, social science, and marketing by: (Language materials, printed)

Marketing discourse = a critical perspective / by: (Language materials, printed)

Systems thinking and process dynamics for marketing systems = technologies and applications for decision management / by: (Language materials, printed)

Fuzzy methods for customer relationship management and marketing = applications and classifications / by: (Language materials, printed)

Inside marketing = practices, ideologies, devices / by: (Language materials, printed)

Geometric modeling and reasoning of human-centered freeform products by: (Language materials, printed)

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests / by: (Language materials, printed)

Internet marketing : = an hour a day / by: (Language materials, printed)

Luxury marketing = a challenge for theory and practice / by: (Language materials, printed)

International consumer behavior in the 21st Century = impact on marketing strategy development / by: (Language materials, printed)

The FORA framework = a fuzzy grassroots ontology for online reputation management / by: (Language materials, printed)

International employer brand management = a multilevel analysis and segmentation of students' preferences / by: (Language materials, printed)

Ethics in consumer choice = an empirical analysis based on the example of coffee / by: (Language materials, printed)

Marketing strategy and management / by: (Language materials, printed)

Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising / by: (Language materials, printed)

Third party product reviews and consumer behaviour = a dichotomous measuring via Rasch, paired comparison and graphical chain models / by: (Language materials, printed)

Network governance = alliances, cooperatives and franchise chains / by: (Language materials, printed)

Food consumer science = theories, methods and application to the Western Balkans / by: (Language materials, printed)

Vertical price coordination and brand care = interdisciplinary perspectives on the prohibition of resale price maintenance / by: (Language materials, printed)

Handbook of social media management = value chain and business models in changing media markets / by: (Language materials, printed)

Customer relationship management in the financial industry = organizational processes and technology innovation / by: (Language materials, printed)

Media and convergence management by: (Language materials, printed)

Transnational marketing and transnational consumers by: (Language materials, printed)

Retail internationalization in emerging countries = the positioning of global retail brands in China / by: (Language materials, printed)

Advances in advertising research.. (Vol. IV),. The changing roles of advertising by: (Language materials, printed)

Exhibit marketing and trade show intelligence = successful boothmanship and booth design / by: (Language materials, printed)

Brand growth barriers = identify, understand, and overcome them / by: (Language materials, printed)

The executor of integrated marketing communications strategy = marcom manager's working model / by: (Language materials, printed)

Best practices in marketing and their impact on quality of life by: (Language materials, printed)

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing / by: (Language materials, printed)

Advertising media planning : = a brand management approach / by: (Language materials, printed)

Business statistics for competitive advantage with Excel 2007 = basics, model building, and cases / by: (Language materials, printed)

Quantitative marketing and marketing management = marketing models and methods in theory and practice / by: (Language materials, printed)

Intuitionistic fuzzy aggregation and clustering by: (Language materials, printed)

Opportunities and challenges for applied demography in the 21st century by: (Language materials, printed)

Sales excellence = systematic sales management / by: (Language materials, printed)

Advances in advertising research (Vol. III) = current insights and future trends / by: (Language materials, printed)

Soft computing in management and business economics.. Volume 1 by: (Language materials, printed)

Boundary-spanning marketing organization = a theory and insights from 31 organization theories / by: (Language materials, printed)

Hurdle race marketing = the enlightenment - the disillusionment - the breakthrough / by: (Language materials, printed)

India's agricultural marketing = market reforms and emergence of new channels / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2014 = Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014 / by: (Language materials, printed)

Who gets funds from China's capital market? = a micro view of China's economy via case studies on listed Chinese SMEs / by: (Language materials, printed)

Consumer demographics and behaviour = markets are people / by: (Language materials, printed)

The effects of cause-related marketing on customers' attitudes and buying behavior by: (Language materials, printed)

Cruise management = information and decision support systems / by: (Language materials, printed)

Branded component strategies = ingredient branding in B2B markets / by: (Language materials, printed)

Interactive decision aids in e-commerce by: (Language materials, printed)

Service management = the new paradigm in retailing / by: (Language materials, printed)

Modelling value = selected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria / by: (Language materials, printed)

Telephone surveys in Europe = research and practice / by: (Language materials, printed)

Diversity in European marketing = text and cases / by: (Language materials, printed)

Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer / by: (Language materials, printed)

Building routes to customers = proven strategies for profitable growth / by: (Language materials, printed)

Introductory time series with R by: (Language materials, printed)

Visionary pricing = reflections and advances in honor of Dan Nimer / by: (Language materials, printed)

Toward a better understanding of the role of value in markets and marketing = special issue / by: (Language materials, printed)

Customer-centric marketing strategies = tools for building organizational performance / by: (Language materials, printed)

E-marketing in developed and developing countries = emerging practices / by: (Language materials, printed)

Integrated brand marketing and measuring returns by: (Language materials, printed)

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism / by: (Language materials, printed)

Marketing to the ageing consumer = the secrets to building an age-friendly business / by: (Language materials, printed)

The dominant influence of marketing in the 21st Century = the marketing leviathan / by: (Language materials, printed)

Tourism marketing and travel management : = text book / by: (Language materials, printed)

Principles & practice of marketing / by: (Language materials, printed)

Brand mascots : = and other marketing animals / by: (Language materials, printed)

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising / by: (Language materials, printed)

Marketing in the cyber era : = strategies and emerging trends / by: (Language materials, printed)

Marketing in the 21st century and beyond = timeless strategies for success / by: (Language materials, printed)

The power of customer misbehavior : = drive growth and innovation by learning from your customers / by: (Language materials, printed)

Multinationals and global consumers : = tension, potential and competition / by: (Language materials, printed)

Decision making in marketing and finance = an interdisciplinary approach to solving complex organizational problems / by: (Language materials, printed)

Sustainability and human resource management = developing sustainable business organizations / by: (Language materials, printed)

Diversification, industry dynamism, and economic performance = the impact of dynamic-related diversification on the multi-business firm / by: (Language materials, printed)

Corporate social responsibility in the global business world by: (Language materials, printed)

Consumption and well-being in the material world by: (Language materials, printed)

Strategies in e-business = positioning and social networking in online markets / by: (Language materials, printed)

Communities of practice and vintage innovation = a strategic reaction to technological change / by: (Language materials, printed)

Marketing cases from emerging markets by: (Language materials, printed)

Retail internationalization = analysis of market entry modes, format transfer and coordination of retail activities / by: (Language materials, printed)

Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format / by: (Language materials, printed)

User-generated content and its impact on branding = how users and communities create and manage brands in social media / by: (Language materials, printed)

Statistical analysis of management data by: (Language materials, printed)

Management of the fuzzy front end of innovation by: (Language materials, printed)

Internal brand management in an international context by: (Language materials, printed)

Business process blueprinting = a method for customer-oriented business process modeling / by: (Language materials, printed)

Reliance on foreign markets = multinationality and performance / by: (Language materials, printed)

Tourist destination images and local culture = using the example of the United Arab Emirates / by: (Language materials, printed)

Aerospace marketing management = a handbook for the entire value chain / by: (Language materials, printed)

Mixed method research design = an application in consumer-brand relationships (CBR) / by: (Language materials, printed)

Nature-based tourism in Mallorca's natural areas = the benefits of tourism for natural areas / by: (Language materials, printed)

Data analysis, machine learning and knowledge discovery by: (Language materials, printed)

When luxury meets art = forms of collaboration between luxury brands and the arts / by: (Language materials, printed)

Sales negotiations in professional service firms = an exploratory study on agenda setting and issue management / by: (Language materials, printed)

The social web in the hotel industry = the impact of the social web on the information process of German hotel guests / by: (Language materials, printed)

Online channel integration = value creation and customer reactions in online and physical stores / by: (Language materials, printed)

Retail marketing and sales performance = a definitive guide to optimizing service quality and sales effectiveness / by: (Language materials, printed)

Fashion branding and consumer behaviors = scientific models / by: (Language materials, printed)

Household and living arrangement projections = the extended cohort-compound method and applications to the U.S. and China / by: (Language materials, printed)

Strategic urban health communication by: (Language materials, printed)

Applied conjoint analysis by: (Language materials, printed)

Innovation acceptance = the case of advanced driver-assistance systems / by: (Language materials, printed)

Freemium economics = leveraging analytics and user segmentation to drive revenue / by: (Language materials, printed)

Shopper marketing and the role of in-store marketing by: (Language materials, printed)

Hands-on social marketing = a step-by-step guide to designing change for good / by: (Language materials, printed)

Social marketing casebook by: (Language materials, printed)

Tourism in Latin America = cases of success / by: (Language materials, printed)

Innovation and product management = a holistic and practical approach to uncertainty reduction / by: (Language materials, printed)

Digital darwinism = branding and business models in jeopardy / by: (Language materials, printed)

Business relationship management and marketing = mastering business markets / by: (Language materials, printed)

Internet-based customer value management = developing customer relationships online / by: (Language materials, printed)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

The sustainable global marketplace = proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Revolution in marketing = market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

The replication of retail fashion formats into foreign countries = a qualitative analysis / by: (Language materials, printed)

Sponsor- and country-related predictors of sponsorship effectiveness = sponsorship in a national and international environment / by: (Language materials, printed)

Managing in recovering markets by: (Language materials, printed)

Modeling markets = analyzing marketing phenomena and improving marketing decision making / by: (Language materials, printed)

Social media marketing in tourism and hospitality by: (Language materials, printed)

Marketing dynamism & sustainability = things change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA by: (Language materials, printed)

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty = proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference by: (Language materials, printed)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

New meanings for marketing in a new millennium = proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Rethinking place branding = comprehensive brand development for cities and regions / by: (Language materials, printed)

Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance / by: (Language materials, printed)

Advances in Advertising Research. = Extending the boundaries of advertising /. (Vol. V) by: (Language materials, printed)

Chinese strategic decision-making on CSR by: (Language materials, printed)

The perception of quality = mapping product and service quality to consumer perceptions / by: (Language materials, printed)

Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance / by: (Language materials, printed)

Vertical cooperative advertising in supply chain management = a game-theoretic analysis / by: (Language materials, printed)

Vertical brand portfolio management = strategies for integrated brand management between manufacturers and retailers / by: (Language materials, printed)

Staying the consumption course = exploring the individual lock-in process in service relationships / by: (Language materials, printed)

Social media for scientific institutions = how to attract young academics by using social media as a marketing tool / by: (Language materials, printed)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Information and communication technologies in tourism 2015 = proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015 / by: (Language materials, printed)

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) by: (Language materials, printed)

Market entry into the USA = why European companies fail and how to succeed / by: (Language materials, printed)

Chronic regulatory focus and financial decision-making = asset and portfolio allocation / by: (Language materials, printed)

Social commerce = marketing, technology and management / by: (Language materials, printed)

Social media management = technologies and strategies for creating business value / by: (Language materials, printed)

Thriving in a new world economy = proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference / by: (Language materials, printed)

Wine positioning = a handbook with 30 case studies of wine brands and wine regions in the world / by: (Language materials, printed)

Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time / by: (Language materials, printed)

Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI) by: (Language materials, printed)

Empowering brands with customer integration = classification, benefits and success factors / by: (Language materials, printed)

Organised retailing and agri-business = implications of new supply chains on the Indian farm economy / by: (Language materials, printed)

Online brand communities = using the social web for branding and marketing / by: (Language materials, printed)

Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Looking forward, looking back = drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 / by: (Language materials, printed)

Service fascination = gaining competitive advantage through experiential self-service systems / by: (Language materials, printed)

Multisensory impact of sport events = a comparative effect analysis based on soccer games / by: (Language materials, printed)

Brand page attachment = an empirical study on Facebook users' attachment to brand pages / by: (Language materials, printed)

Business project management and marketing = mastering business markets / by: (Language materials, printed)

e-Consumers in the era of new tourism by: (Language materials, printed)

Green marketing = a case study of the sub-industry in Turkey / by: (Language materials, printed)

The drivers of wearable device usage = practice and perspectives / by: (Language materials, printed)

The influence of culture and personality on customer satisfaction = an empirical analysis across countries / by: (Language materials, printed)

Tourism marketing for developing countries = battling stereotypes and crises in Asia, Africa and the Middle East / by: (Language materials, printed)

Return of the hustle = the art of marketing with music / by: (Language materials, printed)

Global marketing strategy = an executive digest / by: (Language materials, printed)

Celebrating America's pastimes = baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Entrepreneurship, business and economics. = proceedings of the 15th Eurasia Business and Economics Society Conference /. Volume1 by: (Language materials, printed)

Open tourism = open innovation, crowdsourcing and co-creation challenging the tourism industry / by: (Language materials, printed)

Pharmaceutical advertising as a source of consumer self-empowerment = evidence from four countries / by: (Language materials, printed)

Brewing, beer and pubs = a global perspective / by: (Language materials, printed)

The social organization = managing human capital through social media / by: (Language materials, printed)

Cruise business development = safety, product design and human capital / by: (Language materials, printed)

The marketing challenge for industrial companies = advanced concepts and practices / by: (Language materials, printed)

Mobile marketing channel = online consumer behavior / by: (Language materials, printed)

Market entry in China = case studies on strategy, marketing, and branding / by: (Language materials, printed)

Islamic marketing = understanding the socio-economic, cultural, and politico-legal environment / by: (Language materials, printed)

The quintessence of strategic management = what you really need to know to survive in business / by: (Language materials, printed)

Making a difference through marketing = a quest for diverse perspectives / by: (Language materials, printed)

Fashion brand internationalization = opportunities and challenges / by: (Language materials, printed)

Encyclopedia of tourism by: (Language materials, printed)

Advances in national brand and private label marketing = third International Conference, 2016 / by: (Language materials, printed)

Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention / by: (Language materials, printed)

Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants / by: (Language materials, printed)

Targeting using augmented data in database marketing = decision factors for evaluating external sources / by: (Language materials, printed)

Incompetency and competency training = improving executive skills in sensemaking, framing issues, and making choices / by: (Language materials, printed)

Revenue management in manufacturing = state of the art, application and profit impact in the process industry / by: (Language materials, printed)

Mind genomics = a guide to data-driven marketing strategy / by: (Language materials, printed)

The intuitive customer = 7 imperatives for moving your customer experience to the next level / by: (Language materials, printed)

Chief marketing officers at work by: (Language materials, printed)

The relationship of body weight and skepticism towards advertising by: (Language materials, printed)

International fragmentation = impacts and prospects for manufacturing, marketing, economy, and growth / by: (Language materials, printed)

Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / by: (Language materials, printed)

International marketing of higher education by: (Language materials, printed)

Excel 2016 for marketing statistics = a guide to solving practical problems / by: (Language materials, printed)

Perspectives on consumer choice = from behavior to action, from action to agency / by: (Language materials, printed)

Multivariate analysis with LISREL by: (Language materials, printed)

In search of the two-handed economist = ideology, methodology and marketing in economics / by: (Language materials, printed)

Food advertising = nature, impact and regulation / by: (Language materials, printed)

Trends and innovations in marketing information systems by: (Language materials, printed)

Marketing in and for a sustainable society by: (Language materials, printed)

Google analytics breakthrough : = from zero to business impact / by: (Language materials, printed)

Predictive marketing : = easy ways every marketer can use customer analytics and big data / by: (Language materials, printed)

The art of client service : = the classic guide, updated for today's marketers and advertisers / by: (Language materials, printed)

Beat accelerating customer expectations with Trend-driven innovation / by: (Language materials, printed)

Fashion branding and communication = core strategies of European luxury brands / by: (Language materials, printed)

Principles of marketology.. Volume 2,. Practice by: (Language materials, printed)

Co-creation and well-being in tourism by: (Language materials, printed)

Craft beverages and tourism.. Volume 1,. The rise of breweries and distilleries in the United States by: (Language materials, printed)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (Language materials, printed)

Reassessing the relationship between marketing and public relations = new perspectives from the philosophy of science and history of thought / by: (Language materials, printed)

The product manager's toolkit = methodologies, processes, and tasks in technology product management / by: (Language materials, printed)

Strategic marketing cases in emerging markets by: (Language materials, printed)

Marketing and customer loyalty = the extra step approach / by: (Language materials, printed)

Instructor's manual for strategic marketing cases in emerging markets = a companion volume / by: (Language materials, printed)

Retail marketing / by: (Language materials, printed)

A traders guide to financial astrology = forecasting market cycles using planetary and lunar movements / by: (Language materials, printed)

Copy, copy, copy = how to do smarter marketing by using other peoples ideas / by: (Language materials, printed)

Data driven = how performance analytics delivers extraordinary sales results / by: (Language materials, printed)

YouthNation = building remarkable brands in a youth-driven culture / by: (Language materials, printed)

Design like Apple = seven principles for creating insanely great products, services, and experiences / by: (Language materials, printed)

Market your way to growth = 8 ways to win / by: (Language materials, printed)

Store wars = the FMCG battle for mindspace and shelfspace, online and in-store / by: (Language materials, printed)

The fine art of success = how learning great art can create great business / by: (Language materials, printed)

The marketer's handbook = reassessing marketing techniques for modern business / by: (Language materials, printed)

Marketing and sales management by: (Language materials, printed)

The copywriting sourcebook = how to write better copy, faster : for everything from ads to websites / by: (Language materials, printed)

Grow your global markets = a handbook for successful market entry / by: (Language materials, printed)

Marketing renewable energy = concepts, business models and cases / by: (Language materials, printed)

Strategic innovative marketing = 5th IC-SIM, Athens, Greece 2016 / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 / by: (Language materials, printed)

Advances in Advertising Research VIII = challenges in an sge of dis-engagement / by: (Language materials, printed)

Design management : = organisation and marketing perspectives / by: (Language materials, printed)

Modeling Text-based Search Behavior : = Linking User Online Queries with Content Preferences. by: (Language materials, manuscript)

The Use of Choice to Reduce Negative Reactions to Online Interstitial Advertising. by: (Language materials, manuscript)

Creating Brand Communities : = A Phenomenological Study on Media and the Psychology of Brand Magic. by: (Language materials, manuscript)

Exploring the Role of Somatic Markers in Consumer Behavior. by: (Language materials, manuscript)

One Good Tweet Deserves Another : = Essays on Firm Response to Positive Word of Mouth through Social Media. by: (Language materials, manuscript)

Sounds of Green : = How Brand Name Sounds Metaphorically Convey Environmental Friendliness and Role of Involvement as a Moderator. by: (Language materials, manuscript)

Professional Consumer Perceptions of Thermally-Modified Wood. by: (Language materials, manuscript)

The Effect of Gain-Loss Message Framing and Dimensions of Perceived Risk on Consumer Purchase Evaluation : = Evidence from Discount Carriers. by: (Language materials, manuscript)

Two Essays in Marketing Channel. by: (Language materials, manuscript)

User-Generated Content : = An Examination of Usersand the Commodification of Instagram Posts. by: (Language materials, manuscript)

Two Essays on Social Sharing Effects on Consumer Memories. by: (Language materials, manuscript)

What's the Draw : = Illustrating the Impacts of Cartoons Versus Photographs on Attitudes and Behavioral Intentions for Wildlife Conservation. by: (Language materials, manuscript)

Which Drink has More Calories? Effects of the Reference Amount on Food. by: (Language materials, manuscript)

Determining the significant statistical relationship between NBA fantasy and video game participation and the consumption of NBA-related products and services. by: (Language materials, manuscript)

The Building Blocks of Digital Art Marketing : = A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology. by: (Language materials, manuscript)

Reading Between the Lines : = Three Investigations of User Generated Content Using Text Analytics. by: (Language materials, manuscript)

Developing Online Trust in Electronic Commerce : = A Generational Cohort Study in Puerto Rico = Desarrollando confianza en linea en el comercio electronico: Un estudio de cohorte generacional en Puerto Rico. by: (Language materials, manuscript)

Female Power Portrayals in Ads : = Dimensions and Consequences. by: (Language materials, manuscript)

User Generated Branding Versus Brand Generated Advertising On Facebook : = The Impact Of Content Source On Perceptions, Attitudes And Purchase Intention. by: (Language materials, manuscript)

Viral Message Dissemination on Twitter : = Exploring the Roles of Social Connectedness and Personal Appeal. by: (Language materials, manuscript)

Price Prediction : = Determining Changes in Stock Pricing Through Sentiment Analysis of Online Consumer Reviews. by: (Language materials, manuscript)

Essays on the Industrial Organization of the Modern Music Industry. by: (Language materials, manuscript)

Instigating a Revolution : = Lord & Taylor Advertisements 1945-1959. by: (Language materials, manuscript)

Critical Factors in the Willingness to Adopt Innovative Woodbased Building Materials in the Construction Industry : = The Case of CLT. by: (Language materials, manuscript)

Reactions Regarding Online Discrimination and Ad Profiles. by: (Language materials, manuscript)

Effective Marketing Strategies to Reach Mobile Users. by: (Language materials, manuscript)

Contemporary Chinese ethnic media in Boston : = Production and consumption. by: (Language materials, manuscript)

The Role of Place Image in Business Location Decisions. by: (Language materials, manuscript)

Analyses on Strategic Consumers' Forward Looking Behavior. by: (Language materials, manuscript)

Comparative Analysis of Michigan Retail Businesses' Online Marketing Infrastructure Toward Addressing Consumers' Needs. by: (Language materials, manuscript)

The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers. by: (Language materials, manuscript)

A Comparison between User-Generated Reviews, Genre and Box-Office Revenue in the U.S. Major Motion Picture Industry. by: (Language materials, manuscript)

The Impact of Local Economic Development Activities on Perceived Brand Equity in the Higher Education Sector : = An Examination of Three Stakeholder Segments. by: (Language materials, manuscript)

Social Media Strategies to Increase Professional Membership Association Dues Income. by: (Language materials, manuscript)

Social Media Marketing : = Exploring Effective Customer to Business Interactions with the Forgotten 80%. by: (Language materials, manuscript)

Essays on Organizational Buying and Consumer Search. by: (Language materials, manuscript)

Branded Online Communities : = Brand Loyalty and Brand Perception. by: (Language materials, manuscript)

I Create; Therefore, I Am : = Design Endeavors as a Signal of Self. by: (Language materials, manuscript)

Understanding How to Use Mobile Marketing in Small Businesses. by: (Language materials, manuscript)

Artist-fan engagement model : = Implications for music consumption and the music industry. by: (Language materials, manuscript)

Factors Influencing Consumer Behavior in the United States Funeral Industry : = A Case Study. by: (Language materials, manuscript)

Toward Developing a Model for Fit in Cause-Related Marketing. by: (Language materials, manuscript)

Hotel Management in the Digital Age : = Empirical Studies of Reputation Management and Dynamic Pricing. by: (Language materials, manuscript)

Known Unknowns in Judgment and Choice. by: (Language materials, manuscript)

The Online Consumer : = An Examination of Gender, Age, Income and Education as Determinants of Online Repurchasing. by: (Language materials, manuscript)

The Impact of Social Networks on Sales Training Transfer and Performance. by: (Language materials, manuscript)

Strength in numbers : = Data-driven strategic marketing in mid-sized to large performing arts organizations. by: (Language materials, manuscript)

Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation. by: (Language materials, manuscript)

Three essays on Big Data Analytics, Traditional Marketing Analytics, knowledge discovery, and new product performance. by: (Language materials, manuscript)

The Measured Influence of Supplier CSR on Brand Performance Expectations in B2B Relationships. by: (Language materials, manuscript)

Think Twice Before Hitting 'Send' : = The Strategic Uses of Information in Marketing Channels. by: (Language materials, manuscript)

Strategic CSR and Value Creation within Small and Medium U.S. Enterprises. by: (Language materials, manuscript)

Global team effectiveness : = Evaluating the role of transformational leadership and global mindset in geographically dispersed business teams. by: (Language materials, manuscript)

Pricing Participant Sport : = The Pricing Development Process in Long-Distance Running Events. by: (Language materials, manuscript)

Perceptions Among Senior Consumers Regarding Stereotyping in Magazine Advertisements. by: (Language materials, manuscript)

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity? by: (Language materials, manuscript)

Buying love through social media : = How different types of incentives impact consumers' online sharing behavior. by: (Language materials, manuscript)

An Analysis of Social Media Marketing Strategies and Best Practices of Hospitality and Tourism Organizations. by: (Language materials, manuscript)

Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude : = A Compensation Effect between Brand Warmth and Competence. by: (Language materials, manuscript)

The Effects of Social Media Marketing on Help-Seeking Behavior. by: (Language materials, manuscript)

Qualitative Content Analysis of Social Media as Marketing Endeavor for Small to Mid-Size Nonprofit Organizations. by: (Language materials, manuscript)

Breaking the Cycle : = Predicting String Orchestra Recruiting Behaviors with the Theory of Planned Behavior. by: (Language materials, manuscript)

Factors Affecting Consumers' Behavioral Intentions when Adopting Mobile Marketing : = A Comparative Study Between the U.S. and Jordan. by: (Language materials, manuscript)

Exploring engagement with social media content. by: (Language materials, manuscript)

Social Media Content and Brand Loyalty : = A Quantitative Study of the Determinants of Engagement for Gen X Females. by: (Language materials, manuscript)

Understanding the role of social media on a student's college choice process and the implications on a university's enrollment and marketing strategies. by: (Language materials, manuscript)

Essays on Two Novel Pricing Mechanisms. by: (Language materials, manuscript)

Consumer responses to implied motion in advertising. by: (Language materials, manuscript)

The relationship between business and athletics in a small community in the state of Louisiana. by: (Language materials, manuscript)

Online atmospherics : = An investigation of feeling and Internet purchase intention. by: (Language materials, manuscript)

How third party online reviews influence automobile sales. by: (Language materials, manuscript)

Deconstructing DuPont discourse : = How storytelling shaped the identity and reputation of an American enterprise. by: (Language materials, manuscript)

Impact of product label communication congruency on attitude certainty and purchase intention for food allergy stakeholders under high and low levels of elaboration. by: (Language materials, manuscript)

Accessibility-Related Service Failures Online : = Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. by: (Language materials, manuscript)

Applying Elaboration Likelihood Model to Promote a New Fashion Brand Through Social Networks. by: (Language materials, manuscript)

Beauty and the Brand : = A Digital Ethnography of Social Capital and Authenticity of Digital Beauty Influencers through Monetization Activities on YouTube. by: (Language materials, manuscript)

Network Interactions-- Implementing Systems Theory to Examine NCAA Basketball Twitter Accounts. by: (Language materials, manuscript)

The effects promotional incentives have on college basketball attendance in Power Five conferences. by: (Language materials, manuscript)

Making the sport consumer : = A genealogical analysis of sport management research texts. by: (Language materials, manuscript)

Opera Marketing : = Rebranding the Genre. by: (Language materials, manuscript)

How Budget Contraction and Relative Performance Feedback Affect Performance. by: (Language materials, manuscript)

Marketing Practices of International Schools in a Competitive Asian Context. by: (Language materials, manuscript)

Antecedents and Outcomes of Customer Engagement : = Bridging Customer Value Co-Creation Behavior and Customer Psychological State Engagement. by: (Language materials, manuscript)

Determining Best Practices for Integrating Marketing and Sales in Organizations : = Using the Delphi Technique. by: (Language materials, manuscript)

The Effects of a Local Label Conveying Minimal Additional Information on Consumer Willingness to Pay : = A Field Experiment. by: (Language materials, manuscript)

Examining the Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions Using the MAYA Principle : = The Moderating Role of Usage Situation. by: (Language materials, manuscript)

A Critical Analysis of How Susceptibility to Interpersonal Influence, Social Comparison and Ethnic Identification Influences Consumers' Status Consumption, Desire for Unique Products and Preference for Prominent Brand Markings. by: (Language materials, manuscript)

From Placebo to Panacea : = Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers' Perception of Quality. by: (Language materials, manuscript)

Global Brands and Drivers of Consumers' Purchase Behavior : = A Multi-Dimensional Perspective. by: (Language materials, manuscript)

A Dynamic and Multi-Dimensional Approach to Consumer Well-Being. by: (Language materials, manuscript)

Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi. by: (Language materials, manuscript)

A Study of the Relationship Service Quality Has on Customer Loyalty, Repeat Visits, and Willingness to Recommend. by: (Language materials, manuscript)

REGIME LEGITIMACY IN CHINA AND NORTH KOREA : = A COMPARATIVE ASSESSMENT (POLITICAL INTEGRATION, MODERNIZATION, MASS LINE). by: (Language materials, manuscript)

Commodity Feminism Today : = An Analysis of the "Always #LikeAGirl" Campaign. by: (Language materials, manuscript)

Strategies for Low Employee Turnover in the Hotel Industry. by: (Language materials, manuscript)

Investigating Consumer Motivations for Sustainable Hotel Practices and the Effect on Satisfaction and Attitudinal Loyalty. by: (Language materials, manuscript)

Student Learning Motivation as a Mediator of the Relationship Between Service Quality and Student Performance. by: (Language materials, manuscript)

A study of perceived marketing messages in international higher education services marketing. by: (Language materials, manuscript)

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification. by: (Language materials, manuscript)

Brands, Close Relationships, and Consumer Well-Being. by: (Language materials, manuscript)

Essays on the Market for Professional Fundraising. by: (Language materials, manuscript)

Behavioral Intentions of Wine Tourists in Southern New Jersey Using the Experience Economy Framework. by: (Language materials, manuscript)

An Altered Sense of Magnitude : = Exploring How the Visual Presentation of Time, Space, and Numbers Can Influence Consumer Judgments and Behaviors. by: (Language materials, manuscript)

Food Messages and Freedom of Choice. by: (Language materials, manuscript)

An application of proxemics to restaurant interiors : = Tabletop cooking and its implications for the millennial user. by: (Language materials, manuscript)

Beyond Superfund : = How four communities market outdoor recreation to overcome stigma. by: (Language materials, manuscript)

A Case Study Examining why Facebook Users Respond to Advertisements with the Like Button. by: (Language materials, manuscript)

Understanding the Dynamics of Electronic Word of Mouth. by: (Language materials, manuscript)

Enhancing the grocery store experience by understanding the local community. by: (Language materials, manuscript)

Consumed by consumption : = A phenomenological exploration of the compulsive clothing buying experience. by: (Language materials, manuscript)

Manufacturing the American Way of Farming : = Agriculture, Agribusiness, and Marketing in the Postwar Period. by: (Language materials, manuscript)

Facebook and user experience : = Evaluating brand equity of Purdue University residences. by: (Language materials, manuscript)

Living in present to nurture the future : = Investigating the association between mindfulness and sustainable consumption behaviors using individuals' cognitive personality, values and beliefs variables. by: (Language materials, manuscript)

Consumer corruption of brand meaning : = A multi-method exploration of brand appropriation. by: (Language materials, manuscript)

The value of Customer Relationship Management in the Service Industry in Egypt. by: (Language materials, manuscript)

Baby Boomers on Social Media : = Investigating the Effect of Social Influence Principles and Risk on Purchase Intent. by: (Language materials, manuscript)

An Examination of the Uses and Gratifications of Utilitarian and Experiential Online Shoppers. by: (Language materials, manuscript)

A study of the effects of marketing on small business revenue generation as represented by small farms. by: (Language materials, manuscript)

Building Customer Engagement in an Emergent Economy : = A Managerial Perspective of the Consumer-Brand Relationship. by: (Language materials, manuscript)

Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition. by: (Language materials, manuscript)

Willingness to pay for reindeer meat attributes : = a niche market study in interior alaska. by: (Language materials, manuscript)

A Product's Brand Is Its Nation's Brand : = A Case Study on the Promotion of Chilean Wines in the United States. by: (Language materials, manuscript)

The Impact of Necessity on Consumer Behavior. by: (Language materials, manuscript)

The Impact of Consumer Insecurity on Product Evaluation. by: (Language materials, manuscript)

And They Lived Happily Ever After. The End? Postfeminism and the Rebranding of the Disney Princesses. by: (Language materials, manuscript)

Of Photographs, Souvenirs, and Ticket Stubs : = Understanding Mementos. by: (Language materials, manuscript)

Barriers Inhibiting Albanian Tourism from Being Competitive : = A Delphi Study. by: (Language materials, manuscript)

Modeling Customer Behavior in Loyalty Programs. by: (Language materials, manuscript)

Enough is enough! Understanding environmentally driven multisensory experiences. by: (Language materials, manuscript)

The Use of Logistics Service Providers (LSP) to Gain a Competitive Advantage - A Case Study. by: (Language materials, manuscript)

Data, Trust, and Transparency in Personalized Advertising. by: (Language materials, manuscript)

Consumer Perceptions of Food Safety and Preferences for Food Safety Interventions. by: (Language materials, manuscript)

Essays on the Design and Industrial Organization of Online Markets. by: (Language materials, manuscript)

Essays on Online and Multi-Channel Marketing. by: (Language materials, manuscript)

Small Business Marketing Strategies for the First 5 Years. by: (Language materials, manuscript)

What's the Story? Understanding the Experiences and Consequences of Consuming Stories. by: (Language materials, manuscript)

Consumption in context : = Susceptibility to environmental cues impacts eating behavior. by: (Language materials, manuscript)

Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements. by: (Language materials, manuscript)

Influential Factors in Consumer's Adoption of Innovative Products. by: (Language materials, manuscript)

Data-Driven Brand Communication : = Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication. by: (Language materials, manuscript)

Consumers' Health-Related Food Choices and Behaviors. by: (Language materials, manuscript)

Essays on Brand Trust. by: (Language materials, manuscript)

Artificial Intelligence in Media Industries; Creating Better User Experiences and Maintaining High Customer Loyalties. by: (Language materials, manuscript)

Strategies for Reducing Short-Tenured Employee Attrition in the Retail Grocery Industry. by: (Language materials, manuscript)

The Use of Gamification and Its Impact on Crowdfunding Participation : = A Participatory Action Research. by: (Language materials, manuscript)

Film Festivals and Digital Marketing Campaigns Using Social Media Platforms. by: (Language materials, manuscript)

Do You Feel Like a Fraud? How Experiencing the Impostor Phenomenon Influences Consumption Choices. by: (Language materials, manuscript)

ComicCon-Networked Culture and Participatory Business in the US, Japan, and China. by: (Language materials, manuscript)

British Virgin Island's Tourists' Motives to Travel, Destination Image, and Satisfaction. by: (Language materials, manuscript)

Social Media Marketing Among Small Retail Clothing Businesses. by: (Language materials, manuscript)

Strategies for Insurance Agency Managers to Retain Customers and Improve Revenue. by: (Language materials, manuscript)

Are Green Products Affordable for Low-Income Ethnic Consumers? by: (Language materials, manuscript)

Marketing Strategies to Increase Sales in Small Family-Style Restaurant Businesses. by: (Language materials, manuscript)

All or Nothing : = An Investigation of the Interconnection between Social and Environmental Sustainability. by: (Language materials, manuscript)

Marketing to the Adolescent Brain : = Neurobiological Vulnerability to Naturalistic Reward Cues Influences Health-Risk Outcomes in Youth. by: (Language materials, manuscript)

Strategies to Improve Business Performance with Information from Social Media. by: (Language materials, manuscript)

Women's Perceptions Toward Mobile Advertising. by: (Language materials, manuscript)

Essays in Machine Learning, Social Networks and Marketing. by: (Language materials, manuscript)

Perceptions of executives from seven selected companies of the use of social media in marketing practices. by: (Language materials, manuscript)

The extent of the market in the liquor industry : = An empirical test of localized brand rivalry, 1970-1988. by: (Language materials, manuscript)

Structural Equation Modeling of Advertising Involvement, Consumer Attitude, and Engagement for Video Advertising in a Social Networking Site. by: (Language materials, manuscript)

Sales Manager Perceptions of Employer Branding Strategies for Entry-Level Salesperson Recruitment in Select Business-to-Business Companies. by: (Language materials, manuscript)

Exploring the Impact of Product Similarity and Price on Brand Management Outcomes of Junior Imitations and Traditional Senior Luxury Brands : = The Moderating Roles of Consumer Characteristics. by: (Language materials, manuscript)

An Exploration of Tennessee's Historic Hotels as Cultural Heritage Tourism Assets. by: (Language materials, manuscript)

The Relationship between Social Media Advertising Engagement and Attitudes toward Advertising on Social Media : = Focusing on Facebook Users. by: (Language materials, manuscript)

Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia. by: (Language materials, manuscript)

Consumer Resistance to Sponsored eWOM : = The Roles of Influencer Credibility and Inferences of Influencer Motives. by: (Language materials, manuscript)

Design for Business and Marketing. by: (Language materials, manuscript)

Multicultural Marketing : = An Investigation into Marketplace Diversity Across Two Essays. by: (Language materials, manuscript)

What Airbnb Reviews Can Tell Us? An Advanced Latent Aspect Rating Analysis Approach. by: (Language materials, manuscript)

Data trend mining for predictive systems design. by: (Language materials, manuscript)

Customer-Based Corporate Valuation : = Modeling with Missing, Aggregated Data Summaries. by: (Language materials, manuscript)

An Exploration into Entrepreneurial Marketing and Firm Profitability. by: (Language materials, manuscript)

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums. by: (Language materials, manuscript)

A Qualitative Study Examining Digital Marketing Strategies of Sole Proprietors Working in Palm Springs, California. by: (Language materials, manuscript)

The Effect of Twitter Sentiment on Its Proliferation. by: (Language materials, manuscript)

Customer Relationship Management in the e-Retailing Environment. by: (Language materials, manuscript)

Saudi Market Strategies Transforming Local Brands into Global Brands. by: (Language materials, manuscript)

Essays on Mobile Channel User Behavior. by: (Language materials, manuscript)

Aspects of Online Reviews and Their Effects in Consumer Decisions. by: (Language materials, manuscript)

When Beauty Backfires : = Negative Effects of Product and Payment Aesthetics. by: (Language materials, manuscript)

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures. by: (Language materials, manuscript)

Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing. by: (Language materials, manuscript)

Possessions and the Self : = Downstream Consequences of Ownership and Sharing What We Own. by: (Language materials, manuscript)

Motivational Influences on the American Gun Rights Debate. by: (Language materials, manuscript)

Consumer Attention Allocation and Firm Strategies. by: (Language materials, manuscript)

The Multifaceted Interplay between Firms and the Financial Community : = A Marketing Perspective. by: (Language materials, manuscript)

Examining the Role of Marketing in Customer Value Creation and Firm Value Capture. by: (Language materials, manuscript)

A Study of Leadership Strategy for Creative Collaboration Within a Digital Agency. by: (Language materials, manuscript)

The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice. by: (Language materials, manuscript)

Greater than the Sum of the Parts : = How Bundling Creates Value. by: (Language materials, manuscript)

Essays on Dynamics of Consumers' In-store Shopping Behavior. by: (Language materials, manuscript)

Automation, Decision Making and Business to Business Pricing. by: (Language materials, manuscript)

An analysis of the relationship between college football fans and their rival teams. by: (Language materials, manuscript)

The Impact of CMO Tenure on Brand Equity and Cost of Capital : = Insights from Business to Consumer Industries. by: (Language materials, manuscript)

The Nature of Natural. by: (Language materials, manuscript)

Essays on Consumers' Multi-channel and Multi-category Behavior. by: (Language materials, manuscript)

Facilitating Decision Making through Attribute Matching. by: (Language materials, manuscript)

Essays on Online Platforms. by: (Language materials, manuscript)

How to Cope with Ambivalence : = Sub-Dimensioning vs. Integration. by: (Language materials, manuscript)

Advertising as Cultural Production. by: (Language materials, manuscript)

Essays on Dynamic Updating of Consumer Preferences. by: (Language materials, manuscript)

Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms. by: (Language materials, manuscript)

Value Cocreation as a Double-Edged Sword in Customers' Quality of Life and Service Outcomes. by: (Language materials, manuscript)

Developing Customer Order Penetration Point within Production Lines, Newsvendor Supply Chains, and Supply Chains with Demand Uncertainties in Two Consecutive Echelons. by: (Language materials, manuscript)

An Exploratory Study of the Impact of School Websites on the Perception of Public Schools = = Un Estudio Exploratorio Sobre El Impacto De Los Sitios Web De Las Escuelas En La Percepcion De Las Escuelas Publicas. by: (Language materials, manuscript)

Application of Narrative Principles to Effectively Communicate through Graphic Design. by: (Language materials, manuscript)

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park. by: (Language materials, manuscript)

Multiplatform Writing in University Admissions. by: (Language materials, manuscript)

Traditional Media and New Media Advertising Cost Differentiation Research. by: (Language materials, manuscript)

Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information. by: (Language materials, manuscript)

Art, commerce, and social transformation : = Public art and the marketing of Philadelphia. by: (Language materials, manuscript)

Branding the North Carolina Museum of Art : = Planning and implementing a public identity. by: (Language materials, manuscript)

The constitution of the arts as cultural production : = The role of the consumer, artist, and cultural intermediary as producer/consumer of meaning. by: (Language materials, manuscript)

Texas Tech University theatre season subscription campaign : = A marketing analysis and plan. by: (Language materials, manuscript)

An Ethical Analysis of Bell's Targeted Ads Program. by: (Language materials, manuscript)

Advertising Bias in Video Game Magazines. by: (Language materials, manuscript)

The effects that cloud services offered by small accounting firms have on client satisfaction among older adults : = a means-end chain approach. by: (Language materials, manuscript)

Body and Performance Art : = The Development of a Market. by: (Language materials, manuscript)

Multi-Platform Search-Based Advertising. by: (Language materials, manuscript)

Strategies for Implementing Advertisements in the Green Industry. by: (Language materials, manuscript)

Investigating Antecedents and Consequences of Exploratory Consumer Behavior in the Context of Online Fashion Product Rentailers. by: (Language materials, manuscript)

Small Business Restaurant Marketing Strategies for Sustainability. by: (Language materials, manuscript)

An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States. by: (Language materials, manuscript)

Slow fashion : = Understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium. by: (Language materials, manuscript)

THE IMPACT OF THE CONSUMER'S PSYCHOGRAPHIC AND DEMOGRAPHIC CHARACTERISTICS ON BUYER BEHAVIOR: = A COMPARATIVE ANALYSIS OF PSYCHOGRAPHICS AND DEMOGRAPHICS AS SEGMENTATION VARIABLES IN A RAIL PASSENGER MARKET. by: (Language materials, manuscript)

Company Benefits and Social Benefits : = Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs. by: (Language materials, manuscript)

An Experimental Investigation of Skipping Behavior in YouTube Advertising : = The Effect of Humor on Attention, Attitude, and Brand Recall. by: (Language materials, manuscript)

Incentive Mechanisms For Inventory Control and Promotion Planning in Value Chain Management. by: (Language materials, manuscript)

Excel 2016 for advertising statistics = a guide to solving practical problems / by: (Language materials, printed)

The social organisation of marketing = a figurational approach to people, organisations, and markets / by: (Language materials, printed)

Cross-cultural personal selling = agents' competences in international personal selling of services / by: (Language materials, printed)

Handbook of marketing decision models by: (Language materials, printed)

Political branding strategies = campaigning and governing in Australian politics / by: (Language materials, printed)

Emerging issues in global marketing = a shifting paradigm / by: (Language materials, printed)

Advertising in contemporary consumer culture by: (Language materials, printed)

Psychological ownership and consumer behavior by: (Language materials, printed)

Nuanced account management = driving excellence in B2B sales / by: (Language materials, printed)

The strategy planning process = analyses, options, projects / by: (Language materials, printed)

International retailers' performance in host countries = the roles of strategies, consumer perceptions and the local environment / by: (Language materials, printed)

Global business value innovations = building innovation capabilities for business strategies / by: (Language materials, printed)

Advances in national brand and private label marketing = Fifth International Conference, 2018 / by: (Language materials, printed)

Strategic marketing issues in emerging markets by: (Language materials, printed)

Magical capitalism = enchantment, spells, and occult practices in contemporary economies / by: (Language materials, printed)

Collaborative value co-creation in the platform economy by: (Language materials, printed)

Innovation and capacity building = cross disciplinary management theories for practical applications / by: (Language materials, printed)

European cities in dynamic competition = theory and case studies on urban governance, strategy, cooperation and competitiveness / by: (Language materials, printed)

Biosurveillance in new media marketing = world, discourse, representation / by: (Language materials, printed)

Principles of Marketology.. Volume 1,. Theory by: (Language materials, printed)

Tourism management, marketing, and development = performance, strategies, and sustainability / by: (Language materials, printed)

Contemporary wine marketing and supply chain management = a global perspective / by: (Language materials, printed)

The business value of developer relations = how and why technical communities are key to your success / by: (Language materials, printed)

Sustainable growth in global markets = strategic choices and managerial implications / by: (Language materials, printed)

Internationalization of business = cases on strategy formulation and implementation / by: (Language materials, printed)

The scale-up manual : = handbook for innovators, entrepreneurs, teams and firms / by: (Language materials, printed)

Tourist destination management = instruments, products, and case studies / by: (Language materials, printed)

Advances in national brand and private label marketing = Sixth International Conference, 2019 / by: (Language materials, printed)

Financial dimensions of marketing decisions by: (Language materials, printed)

Strategic innovative marketing = 6th IC-SIM, Pafos, Cyprus 2017 / by: (Language materials, printed)

Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments / by: (Language materials, printed)

Assortment and merchandising strategy = building a retail plan to improve shopper experience / by: (Language materials, printed)

Irrigation in the Mediterranean = technologies institutions and policies / by: (Language materials, printed)

Wine tourism destination management and marketing = theory and cases / by: (Language materials, printed)

Foreign investment promotion = governance and implementation in Central-Eastern European regions / by: (Language materials, printed)

China's Belt and Road Initiative in a global context.. Volume I,. A business and management perspective by: (Language materials, printed)

Affective governmentality = neoliberal education advertisements in Singapore / by: (Language materials, printed)

Strategic innovative marketing and tourism = 7th ICSIMAT, Athenian Riviera, Greece, 2018 / by: (Language materials, printed)

Ethics, social responsibility and sustainability in marketing by: (Language materials, printed)

Marketing above the noise = achieve strategic advantage with marketing that matters / by: (Language materials, printed)

Marketing the 21st century library : = the time is now / by: (Language materials, printed)

Selling science = how to use business skills to win support for scientific research / by: (Language materials, printed)

Customer relationship management = concept, strategy, and tools / by: (Language materials, printed)

Corporate social responsibility = academic insights and impacts / by: (Language materials, printed)

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII by: (Language materials, printed)

Services marketing cases in emerging markets = an Asian perspective / by: (Language materials, printed)

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 / by: (Language materials, printed)

Annual evaluation report of China's cultural consumption demand by: (Language materials, printed)

Leading creative teams = management career paths for designers, developers, and copywriters / by: (Language materials, printed)

Design science in tourism = foundations of destination management / by: (Language materials, printed)

Strategic retail management = text and international cases / by: (Language materials, printed)

Measuring electronic word-of-mouth effectiveness = developing and applying the eWOM trust scale / by: (Language materials, printed)

SMEs in an era of globalization = international business and market strategies / by: (Language materials, printed)

Evolution of destination planning and strategy = the rise of tourism in Croatia / by: (Language materials, printed)

Stages of corporate social responsibility = from ideas to impacts / by: (Language materials, printed)

Luxury fashion retail management by: (Language materials, printed)

Fans and fan culture = tourism, consumerism and social media / by: (Language materials, printed)

Visualizing marketing = from abstract to intuitive / by: (Language materials, printed)

Sustainable luxury brands = evidence from research and implications for managers / by: (Language materials, printed)

Global brand strategy = world-wise marketing in the age of branding / by: (Language materials, printed)

New luxury management = creating and managing sustainable value across the organization / by: (Language materials, printed)

Value-ology = aligning sales and marketing to shape and deliver profitable customer value propositions / by: (Language materials, printed)

Co-creation and learning = concepts and cases / by: (Language materials, printed)

The complexity turn = cultural, management, and marketing applications / by: (Language materials, printed)

Conference proceedings trends in business communication 2016 by: (Language materials, printed)

Changing trends in Japan's employment and leisure activities = implications for tourism marketing / by: (Language materials, printed)

Marketed and marketable surplus of major food grains in India by: (Language materials, printed)

SEO - Strategie, Taktik und Technik = Online-Marketing mittels effektiver Suchmaschinenoptimierung / by: (Language materials, printed)

Akzeptanz ökologischer Produktinnovationen im Automobilbereich = Wirkungen der Markenliebe / by: (Language materials, printed)

R for Marketing Research and Analytics by: (Language materials, printed)

Perspectives on Public Relations Historiography and Historical Theorization = Other Voices / by: (Language materials, printed)

Adoption of Innovation = Balancing Internal and External Stakeholders in the Marketing of Innovation / by: (Language materials, printed)

Ausgewählte Aspekte des Digital Branding = Handlungskonzepte für die digitale Markenführung / by: (Language materials, printed)

Digital Relevance = Developing Marketing Content and Strategies that Drive Results / by: (Language materials, printed)

CSR und Produktmanagement = Langfristige Wettbewerbsvorteile durch nachhaltige Produkte / by: (Language materials, printed)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Making Social Technologies Work = Leveraging the Power and Managing Perils of Social Technologies in Business / by: (Language materials, printed)

Global Perspectives in Marketing for the 21st Century = Proceedings of the 1999 World Marketing Congress / by: (Language materials, printed)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Minority Marketing: Research Perspectives for the 1990s = Proceedings of the 1993 Minority Marketing Congress / by: (Language materials, printed)

Vertriebsmitarbeiter und Innovationen = Empirische Studien in Business-to-Business-Märkten / by: (Language materials, printed)

Wirtschaftspsychologie by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Second International Conference, 2015 / by: (Language materials, printed)

Public Relations in China = Building and Defending your Brand in the PRC / by: (Language materials, printed)

Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia / by: (Language materials, printed)

Why People (Don’t) Buy = The Go and Stop Signals / by: (Language materials, printed)

Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer / by: (Language materials, printed)

Marketing, Technology and Customer Commitment in the New Economy = Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… = Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Market Mediations = Semiotic Investigations on Consumers, Objects and Brands / by: (Language materials, printed)

Investor Relations in Deutschland = Institutionalisierung - Professionalisierung - Kapitalmarktentwicklung - Perspektiven / by: (Language materials, printed)

Professionelles Partnermanagement im Lösungsvertrieb = In 35 Schritten zur nachhaltig erfolgreichen Geschäftsbeziehung / by: (Language materials, printed)

Sales Performance Management = Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten / by: (Language materials, printed)

Wissenschaftsmarketing = Grundlagen und Möglichkeiten am Beispiel der Ressortforschung / by: (Language materials, printed)

Internet-Based Customer Value Management = Developing Customer Relationships Online / by: (Language materials, printed)

Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht by: (Language materials, printed)

Erfolgsfaktoren von Pop-up Stores = Fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie / by: (Language materials, printed)

Aktive Krisenkommunikation = Erste Hilfe für Management und Krisenstab / by: (Language materials, printed)

Kundenintegration und Leistungslehre = Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR / by: (Language materials, printed)

Ubiquitärer E-Service für Konsumenten = Die Perspektive der Theorie Psychologischer Reaktanz / by: (Language materials, printed)

Apps für KMU = Praktisches Hintergrundwissen für Unternehmer / by: (Language materials, printed)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Nachhaltigkeitsmarketing = Eine fallstudienbasierte Einführung / by: (Language materials, printed)

Rethinking Place Branding = Comprehensive Brand Development for Cities and Regions / by: (Language materials, printed)

Erfolgsworkshop Vertrieb - Packen Sie's an! = Ziele definieren, Maßnahmen planen und endlich tun, was getan werden muss / by: (Language materials, printed)

Mobilität aus Kundensicht = Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken / by: (Language materials, printed)

Familienunternehmen als Kategorienmarke = Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen / by: (Language materials, printed)

Erfolgsfaktor Kanzleikommunikation = Magnet für Mandanten und Mitarbeiter / by: (Language materials, printed)

Das Fan-Prinzip = Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern / by: (Language materials, printed)

Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS? = Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden / by: (Language materials, printed)

Boundary Spanning Elements and the Marketing Function in Organizations = Concepts and Empirical Studies / by: (Language materials, printed)

Nutzung von Online-Immobilienfinanzierungen = Empirische Untersuchung der Einflussbedingungen und Auswirkungen / by: (Language materials, printed)

Aktuelle Aspekte in der Dienstleistungsforschung by: (Language materials, printed)

The Perception of Quality = Mapping Product and Service Quality to Consumer Perceptions / by: (Language materials, printed)

Handbuch Business-to-Business-Marketing = Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing / by: (Language materials, printed)

Fuzzy Classification of Online Customers by: (Language materials, printed)

New Meanings for Marketing in a New Millennium = Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty = Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Management: Entrepreneurial Marketing by: (Language materials, printed)

Proceedings of the 1998 Multicultural Marketing Conference by: (Language materials, printed)

Käuferverhalten = Grundlagen - Perspektiven - Anwendungen / by: (Language materials, printed)

Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by: (Language materials, printed)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Marken erfolgreich gestalten = Die 20 wichtigsten Grundsätze der Markenführung / by: (Language materials, printed)

Social Media Marketing in Tourism and Hospitality by: (Language materials, printed)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1988 International Conference of Services Marketing by: (Language materials, printed)

Helpvertising = Content-Marketing für Praktiker / by: (Language materials, printed)

Factors Driving Social Network Site Usage by: (Language materials, printed)

A History of Fair Trade in Contemporary Britain = From Civil Society Campaigns to Corporate Compliance / by: (Language materials, printed)

Managing Online Reputation = How to Protect Your Company on Social Media / by: (Language materials, printed)

Fair Trade in CSR Strategy of Global Retailers by: (Language materials, printed)

Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies / by: (Language materials, printed)

Innovating in a Service-Driven Economy = Insights, Application, and Practice / by: (Language materials, printed)

Consumer Brand Relationships = Meaning, Measuring, Managing / by: (Language materials, printed)

Western European Perspectives on the Development of Public Relations = Other Voices / by: (Language materials, printed)

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by: (Language materials, printed)

Harnessing Place Branding through Cultural Entrepreneurship by: (Language materials, printed)

Redesigning Manufacturing = Reimagining the Business of Making in the UK / by: (Language materials, printed)

Winning Minds = Secrets From the Language of Leadership / by: (Language materials, printed)

Independent Luxury = The Four Innovation Strategies To Endure In The Consolidation Jungle / by: (Language materials, printed)

Internet Marketing and Big Data Exploitation by: (Language materials, printed)

Advertising Confluence = Transitioning Marketing Communications into Social Movements / by: (Language materials, printed)

Einfluss von Preispsychologie auf Kundenbetrug = Theoretische Fundierung und empirische Analyse / by: (Language materials, printed)

Agency = Starting a Creative Firm in the Age of Digital Marketing / by: (Language materials, printed)

Entrepreneurial Marketing for SMEs by: (Language materials, printed)

Scaling the Tail: Managing Profitable Growth in Emerging Markets by: (Language materials, printed)

The Vulnerability of Corporate Reputation = Leadership for Sustainable Long-Term Value / by: (Language materials, printed)

From Coal to Biotech = The Transformation of DSM with Business School Support / by: (Language materials, printed)

Corporate Social Responsibility und Marketing = Eine Einführung in das Transformative Marketing in Theorie und Praxis / by: (Language materials, printed)

Digital Darwinism = Branding and Business Models in Jeopardy / by: (Language materials, printed)

Akzeptanz von Telematik in der Motorfahrzeugversicherung = Eine Bedürfnisanalyse bei motorfahrzeughaltenden Privatpersonen in der Schweiz / by: (Language materials, printed)

Proceedings of the 1996 Multicultural Marketing Conference by: (Language materials, printed)

Managing in Recovering Markets by: (Language materials, printed)

On Story = So setzen Sie Strategien erfolgreich um / by: (Language materials, printed)

Entrepreneurial Marketing = Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen / by: (Language materials, printed)

McMarketing = Einblicke in die Marketing-Strategie von McDonald's / by: (Language materials, printed)

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness = Sponsorship in a National and International Environment / by: (Language materials, printed)

Die Unternehmensgründung im Kulturbereich = Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien / by: (Language materials, printed)

Werbe- und Konsumentenpsychologie by: (Language materials, printed)

Marketing = Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele / by: (Language materials, printed)

Management von Multiscreen-Kampagnen = Grundlagen, Organisation, Roadmap, Checklisten / by: (Language materials, printed)

Einführung in die Marketing-Gleichung by: (Language materials, printed)

Innovationen im Mittelstand erfolgreich managen = 25 Tipps für die praktische Umsetzung / by: (Language materials, printed)

Herausforderung Intranet = Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement / by: (Language materials, printed)

Preis und Prestige = Effekte von Verkaufsförderungen auf Prestigemarken in der Automobilindustrie / by: (Language materials, printed)

Interaktionskompetenz im Vertrieb = Konzeptualisierung und Erfolgswirkung / by: (Language materials, printed)

Growing Brands Through Sponsorship = An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by: (Language materials, printed)

Proceedings of the 1993 World Marketing Congress by: (Language materials, printed)

Vertical Brand Portfolio Management = Strategies for Integrated Brand Management between Manufacturers and Retailers / by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail / by: (Language materials, printed)

Die Reputation interner Dienstleister in Konzernen by: (Language materials, printed)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Erfolgsfaktor Kanzleistrategie = Zielgruppen bestimmen und gewinnen / by: (Language materials, printed)

Perspektivwechsel im Employer Branding = Neue Ansätze für die Generationen Y und Z / by: (Language materials, printed)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Wine Queens = Understanding the Role of Women in Wine Marketing / by: (Language materials, printed)

Die neue Öffentlichkeitsarbeit = Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele / by: (Language materials, printed)

Markenpsychologie = Wie Marken wirken - Was Marken stark macht / by: (Language materials, printed)

Tourism in Latin America = Cases of Success / by: (Language materials, printed)

Proceedings of the 1995 World Marketing Congress by: (Language materials, printed)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Emotionale Verkaufsintelligenz = Mit Achtsamkeit und Werteorientierung besser verkaufen / by: (Language materials, printed)

Markt- und Absatzprognosen = Modelle - Methoden - Anwendung / by: (Language materials, printed)

The Sustainable Global Marketplace = Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics / by: (Language materials, printed)

Betriebswirtschaftslehre des Handels by: (Language materials, printed)

Events und Emotionen = Stand und Perspektiven der Eventforschung / by: (Language materials, printed)

Einsatz von Social Media für das Dienstleistungsmanagement by: (Language materials, printed)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Marketing für Dienstleister = Wie Sie unsichtbare Leistungen erfolgreich vermarkten / by: (Language materials, printed)

Pharmamarketing = Ein Leitfaden für die tägliche Praxis / by: (Language materials, printed)

Marketing in Transition: Scarcity, Globalism, & Sustainability = Proceedings of the 2009 World Marketing Congress / by: (Language materials, printed)

Akustisches Markendesign = Nutzerspezifische Wirkung akustischer Marken-Websites / by: (Language materials, printed)

250 Keywords Preis- und Produktpolitik = Grundwissen für Manager / by: (Language materials, printed)

Gesundheitsbewusstes Konsumentenverhalten = Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins / by: (Language materials, printed)

Serviceparadigmen und Implikationen für die Vermarktung = Eine Einführung / by: (Language materials, printed)

Verkaufe dein Produkt, nicht deine Seele = Kunden auf Augenhöhe begegnen und Abschlussquoten erhöhen / by: (Language materials, printed)

Creating and Delivering Value in Marketing = Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Agenturauswahl = Der Weg zur richtigen Kommunikationsagentur / by: (Language materials, printed)

Ideas in Marketing: Finding the New and Polishing the Old = Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

The Paradox of Points = Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs / by: (Language materials, printed)

Advances in Advertising Research (Vol. V) = Extending the Boundaries of Advertising / by: (Language materials, printed)

Forum Markenforschung = Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ / by: (Language materials, printed)

Use of Market Data in the Recruitment of High Potentials = Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by: (Language materials, printed)

Vertical Cooperative Advertising in Supply Chain Management = A Game-Theoretic Analysis / by: (Language materials, printed)

Markensoziologie kompakt – Basics für die Praxis = Eine Kurzanleitung für die erfolgreiche Markenführung / by: (Language materials, printed)

Always Ahead im Marketing = Offensiv, digital, strategisch / by: (Language materials, printed)

Entscheidungsfindung in jungen Unternehmen = Eine empirische Untersuchung der Anwendung von Entscheidungslogiken / by: (Language materials, printed)

Erfolgreiche Kundenrückgewinnung = Verlorene Kunden identifizieren, halten und zurückgewinnen / by: (Language materials, printed)

Modeling Markets = Analyzing Marketing Phenomena and Improving Marketing Decision Making / by: (Language materials, printed)

Vertrieb industrieller Dienstleistungen = Eine Untersuchung organisationaler Strukturen und Fähigkeiten / by: (Language materials, printed)

Treiber und Auswirkungen von Preiskomplexität = Empirische Analyse unterschiedlicher Dienstleistungsbranchen / by: (Language materials, printed)

Allgemeine Betriebswirtschaftslehre = Grundlagen unternehmerischer Funktionen / by: (Language materials, printed)

Corporate Code = Wege zu einer klaren und unverwechselbaren Unternehmenssprache / by: (Language materials, printed)

Soziale Vernetzung von Vertriebsmitarbeitern = Empirische Studien in Business-to-Business-Märkten / by: (Language materials, printed)

Data Science, Learning by Latent Structures, and Knowledge Discovery by: (Language materials, printed)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Revolution in Marketing: Market Driving Changes = Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

China-Marketing = Geschäftserfolg im Reich der Mitte / by: (Language materials, printed)

Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships / by: (Language materials, printed)

Scientific Marketing in der Medizin by: (Language materials, printed)

Dienstleistungsmanagement = Grundlagen – Konzepte – Instrumente / by: (Language materials, printed)

Angebotspreisfindung bei umkämpften Aufträgen = Ein entscheidungstheoretisches Modell / by: (Language materials, printed)

Fundamentals of Business-to-Business Marketing = Mastering Business Markets / by: (Language materials, printed)

Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool / by: (Language materials, printed)

Minority Marketing: Issues and Prospects = Proceedings of the 1987 Minority Marketing Congress / by: (Language materials, printed)

Selected Essays on Corporate Reputation and Social Media = Collection of Empirical Evidence / by: (Language materials, printed)

Sport-Branding = Mit Sport-Sponsoring zum Markenerfolg / by: (Language materials, printed)

Einführung in die Personalmarketing-Gleichung by: (Language materials, printed)

Innovation and Product Management = A Holistic and Practical Approach to Uncertainty Reduction / by: (Language materials, printed)

Praxishandbuch Social Media Recruiting = Experten Know-How / Praxistipps / Rechtshinweise / by: (Language materials, printed)

The Replication of Retail Fashion Formats into Foreign Countries = A Qualitative Analysis / by: (Language materials, printed)

Mit olympischem Verkaufen zum Erfolg = So werden Sie ein Top-Verkäufer / by: (Language materials, printed)

Marketing Erneuerbarer Energien = Grundlagen, Geschäftsmodelle, Fallbeispiele / by: (Language materials, printed)

Theoretische Ansätze der Marketingwissenschaft = Ein Überblick / by: (Language materials, printed)

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Innovations in Social Marketing and Public Health Communication = Improving the Quality of Life for Individuals and Communities / by: (Language materials, printed)

Praxis des PR-Managements = Strategien - Instrumente - Anwendung / by: (Language materials, printed)

Complementor Relationship Management = Herausforderungen und Lösungskonzepte / by: (Language materials, printed)

The 1980’s: A Decade of Marketing Challenges = Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing = Eine entscheidungsorientierte Einführung / by: (Language materials, printed)

Digitale Revolution = Auswirkungen auf das Marketing / by: (Language materials, printed)

Reputationsmanagement = Online-Handel / by: (Language materials, printed)

Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten = Empirische Studien zur Untersuchung der Wirkungszusammenhänge / by: (Language materials, printed)

Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data / by: (Language materials, printed)

Advertorial, Blogbeitrag, Content-Strategie & Co. = Neue Texte der Unternehmenskommunikation / by: (Language materials, printed)

Die Kanzlei als erfolgreiche Marke by: (Language materials, printed)

Fortgeschrittene Multivariate Analysemethoden = Eine anwendungsorientierte Einführung / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2015 = Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 / by: (Language materials, printed)

Die Soziologie, der Gestaltwille und die Marke = Soziale Systeme verstehen und führen / by: (Language materials, printed)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodell und Kanalexzellenz im Digital Commerce / by: (Language materials, printed)

Chefsache Social Media Marketing = Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen / by: (Language materials, printed)

Fußballvereine am Kapitalmarkt = Wie sich der Fußball an der Börse finanziert / by: (Language materials, printed)

Identitätsbasierte Markenführung = Grundlagen - Strategie -Umsetzung - Controlling / by: (Language materials, printed)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit / by: (Language materials, printed)

Die Besten für den Vertrieb = So nutzen Sie erfolgreiche Sales-Strategien zur Rekrutierung von Top-Mitarbeitern / by: (Language materials, printed)

Marktorientierte Unternehmensplanung = Eine Einführung / by: (Language materials, printed)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Marketing Horizons: A 1980's Perspective = Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Markenführung by: (Language materials, printed)

Multichannel Commerce = A Consumer Perspective on the Integration of Physical and Electronic Channels / by: (Language materials, printed)

Value Chain Marketing = A Marketing Strategy to Overcome Immediate Customer Innovation Resistance / by: (Language materials, printed)

Sport als Erlebnisrahmen im Eventmarketing = Ein Überblick / by: (Language materials, printed)

Was viele Verkäufer nicht zu fragen wagen = 100 Tipps für bessere Verkaufsresultate im Außendienst / by: (Language materials, printed)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

IT-Marketing = Produkte anders denken - denn nichts ist, wie es scheint / by: (Language materials, printed)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Business Relationship Management and Marketing = Mastering Business Markets / by: (Language materials, printed)

Chinese Strategic Decision-making on CSR by: (Language materials, printed)

Stakeholderorientierte Führung großer Stiftungen = Ein kausalanalytischer Erklärungsansatz der Stiftungsperformance / by: (Language materials, printed)

Positionierung und USP = Wie Sie eine Alleinstellung für Ihre Produkte finden und umsetzen / by: (Language materials, printed)

Onlinemarkenkommunikation und Markenloyalität im B2B-Segment by: (Language materials, printed)

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Strategisches Design der Zukunft = Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives / by: (Language materials, printed)

Zeitungswebsites = Der Einfluss von Usability und Design auf den Werbeerfolg / by: (Language materials, printed)

Corporate Shitstorm Management = Konfrontationen im Social Web professionell managen / by: (Language materials, printed)

Proceedings of the 1997 World Marketing Congress by: (Language materials, printed)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Handbook of Media Branding by: (Language materials, printed)

Dienstleistungsmarketing = Grundlagen - Konzepte - Methoden / by: (Language materials, printed)

Preisverhandlungen erfolgreich führen und gewinnen = Rabattforderungen professionell abwehren - und Kunden trotzdem zufriedenstellen / by: (Language materials, printed)

Theorien des PR-Managements = Geschichte - Basiswissenschaften - Wirkungsdimensionen / by: (Language materials, printed)

Medizin trifft Marke = Markentechnik für den Gesundheitsmarkt / by: (Language materials, printed)

Kunden gewinnen mit Meta-Selling = So steigern Sie Ihre Abschlussquote radikal / by: (Language materials, printed)

B2B-Online-Marketing und Social Media = Ein Praxisleitfaden / by: (Language materials, printed)

Nachhaltige Events = Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung / by: (Language materials, printed)

Übertragungsmechanismen von Reputation zwischen mehreren Bezugsgruppen = Empirische Untersuchung im Krankenhaus bei Einweisern und Patienten / by: (Language materials, printed)

Dialogmarketing Perspektiven 2014/2015 = Tagungsband 9. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. by: (Language materials, printed)

Confessions of the Pricing Man = How Price Affects Everything / by: (Language materials, printed)

Cultural Tourism in a Digital Era = First International Conference IACuDiT, Athens, 2014 / by: (Language materials, printed)

Das gebaute Museumserlebnis = Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken / by: (Language materials, printed)

Nachhaltigkeitsorientierte Unternehmensführung = Employer Branding als Ansatz zur Gewinnung geeigneter Mitarbeiter / by: (Language materials, printed)

Auf dem Weg zum Profi im Verkauf = Verkaufsgespräche zielstrebig und kundenorientiert führen / by: (Language materials, printed)

Retail Brand Equity and Loyalty = Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing / by: (Language materials, printed)

Evidenzbasiertes Markenmanagement = Preis-Qualitäts-Positionierung und Social Media Analytics / by: (Language materials, printed)

Integration von Kundenaktivitäten in das Blueprinting von Dienstleistungsprozessen by: (Language materials, printed)

Einflussgröße und Konsequenzen der Unternehmensfairness = Empirische Analyse aus der Perspektive von Patienten und niedergelassenen Ärzten / by: (Language materials, printed)

The Quintessence of Strategic Management = What You Really Need to Know to Survive in Business / by: (Language materials, printed)

Events und Tourismus = Stand und Perspektiven der Eventforschung / by: (Language materials, printed)

Grüner Materialismus = Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum / by: (Language materials, printed)

Servicetransformation = Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement / by: (Language materials, printed)

Verlässlichkeit als Beschaffungskriterium = Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich / by: (Language materials, printed)

Political Branding Strategies = Campaigning and Governing in Australian Politics / by: (Language materials, printed)

Tourism Marketing for Developing Countries = Battling Stereotypes and Crises in Asia, Africa and the Middle East / by: (Language materials, printed)

Principles of Marketology, Volume 1 = Theory / by: (Language materials, printed)

Tourism Management, Marketing, and Development = Performance, Strategies, and Sustainability / by: (Language materials, printed)

Brewing, Beer and Pubs = A Global Perspective / by: (Language materials, printed)

Fashion Brand Internationalization = Opportunities and Challenges / by: (Language materials, printed)

In Search of the Two-Handed Economist = Ideology, Methodology and Marketing in Economics / by: (Language materials, printed)

The Social Organization = Managing Human Capital through Social Media / by: (Language materials, printed)

Wine Positioning = A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World / by: (Language materials, printed)

Chief Marketing Officers at Work by: (Language materials, printed)

UX Redefined = Winning and Keeping Customers with Enhanced Usability and User Experience / by: (Language materials, printed)

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress / by: (Language materials, printed)

Online Brand Communities = Using the Social Web for Branding and Marketing / by: (Language materials, printed)

Global Marketing Strategy = An Executive Digest / by: (Language materials, printed)

Marketing Challenges in a Turbulent Business Environment = Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Thriving in a New World Economy = Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / by: (Language materials, printed)

Qualität der Dualen Kommunikation = Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten / by: (Language materials, printed)

Enterprise Social Networks = Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele / by: (Language materials, printed)

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) by: (Language materials, printed)

Handbuch Werbeforschung by: (Language materials, printed)

Online-Know-how für Manager = 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern / by: (Language materials, printed)

Kundenevents – richtig gut moderiert! = Der Praxisleitfaden für Veranstaltungen mit Nachwirkung / by: (Language materials, printed)

Querdenken im Marketing = Wie Sie die Regeln im Markt zu Ihrem Vorteil verändern / by: (Language materials, printed)

Nachhaltigkeit und Consumer Confusion am Point of Sale = Eine Untersuchung zum Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel / by: (Language materials, printed)

Entrepreneurship, Business and Economics - Vol. 1 = Proceedings of the 15th Eurasia Business and Economics Society Conference / by: (Language materials, printed)

Digitalisierung im Vertrieb = Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen / by: (Language materials, printed)

Identitätsbasierter Markenschutz = Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie / by: (Language materials, printed)

Empowering Brands with Customer Integration = Classification, Benefits and Success Factors / by: (Language materials, printed)

Handbuch Instrumente der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen / by: (Language materials, printed)

Regionalmarketing als räumliches Steuerungs- und Entwicklungsinstrument = Grundlagen - Konzepte - Fallbeispiele / by: (Language materials, printed)

Marktforschung = Eine praxisorientierte Einführung / by: (Language materials, printed)

Making a Difference Through Marketing = A Quest for Diverse Perspectives / by: (Language materials, printed)

Der Direktvertrieb in Mehrkanalstrategien = Eine Einführung mit Beispielen für die Umsetzung / by: (Language materials, printed)

Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels = Eine kaufprozessphasenübergreifende Untersuchung / by: (Language materials, printed)

Wissens- und Innovationsmanagement in der Franchisepraxis = Nachhaltig erfolgreich durch Replikation und Innovation / by: (Language materials, printed)

Open Tourism = Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry / by: (Language materials, printed)

Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung = Die Wirkung und optimale Ausgestaltung einer Inkubationsphase im Kontext der selektiven und konfigurativen Ideengenerierung / by: (Language materials, printed)

Cruise Business Development = Safety, Product Design and Human Capital / by: (Language materials, printed)

Market Entry into the USA = Why European Companies Fail and How to Succeed / by: (Language materials, printed)

Social Commerce = Marketing, Technology and Management / by: (Language materials, printed)

Organised Retailing and Agri-Business = Implications of New Supply Chains on the Indian Farm Economy / by: (Language materials, printed)

Higher Education Consumer Choice by: (Language materials, printed)

Kundenintegration und Kundenbeziehungen = Konzeption, Wirkungsmechanismen und Managementimplikationen / by: (Language materials, printed)

Live Communication-Atmosphäre als Profilierungsfaktor = Eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen / by: (Language materials, printed)

Marketing by: (Language materials, printed)

Luxury the Chinese Way = The Emergence of a New Competitive Scenario / by: (Language materials, printed)

Erfolgreiches Produktmanagement = Tool-Box für das professionelle Produktmanagement und Produktmarketing / by: (Language materials, printed)

Der Einsatz von Social Media in der Eventkommunikation = Dargestellt am Beispiel ausgewählter Marathonläufe / by: (Language materials, printed)

Internationales Marketing-Management by: (Language materials, printed)

Marketing = Grundlagen für Studium und Praxis / by: (Language materials, printed)

Contemporary Wine Marketing and Supply Chain Management = A Global Perspective / by: (Language materials, printed)

Perspectives on Consumer Choice = From Behavior to Action, from Action to Agency / by: (Language materials, printed)

Sustainable Growth in Global Markets = Strategic Choices and Managerial Implications / by: (Language materials, printed)

The Intuitive Customer = 7 Imperatives For Moving Your Customer Experience to the Next Level / by: (Language materials, printed)

Green Marketing = A Case Study of the Sub-Industry in Turkey / by: (Language materials, printed)

International Marketing of Higher Education by: (Language materials, printed)

More Than a Showroom = Strategies for Winning Back Online Shoppers / by: (Language materials, printed)

Digital Stractics = How Strategy Met Tactics and Killed the Strategic Plan / by: (Language materials, printed)

Return of the Hustle = The Art of Marketing With Music / by: (Language materials, printed)

Advertising in the Aging Society = Understanding Representations, Practitioners, and Consumers in Japan / by: (Language materials, printed)

Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen = Theoretische Fundierung und empirische Analyse / by: (Language materials, printed)

Successful Social Media and Ecommerce Strategies in the Wine Industry by: (Language materials, printed)

Marketing: Grundlagen by: (Language materials, printed)

In-store Mobile Marketing-Kommunikation = Empirische Analysen von Determinanten aus Konsumentensicht / by: (Language materials, printed)

Deal Resulting = Neue Aufträge professionell gewinnen Komplexe Verhandlungen exzellent führen Folgeaufträge erfolgreich verhandeln / by: (Language materials, printed)

Marke neu denken = Paradigmenwechsel in der Markenführung / by: (Language materials, printed)

Kundenbegeisterung durch Serviceinnovationen = Eine Analyse am Beispiel technologiebasierter Self-Services / by: (Language materials, printed)

Die Bewertung humorvoll vergleichender und herabsetzender Werbung = Entwicklung eines interdisziplinären Testschemas zur Erhöhung der Rechtssicherheit / by: (Language materials, printed)

Einführung in die Vermarktung Erneuerbarer Energien = Basics für die Unternehmenspraxis / by: (Language materials, printed)

Multivariate Analysemethoden = Eine anwendungsorientierte Einführung / by: (Language materials, printed)

Preismanagement = Strategie - Analyse - Entscheidung - Umsetzung / by: (Language materials, printed)

Service Fascination = Gaining Competitive Advantage through Experiential Self-Service Systems / by: (Language materials, printed)

Social Media für KMU = Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten / by: (Language materials, printed)

Mind Genomics = A Guide to Data-Driven Marketing Strategy / by: (Language materials, printed)

Agile Markenführung = Wie Sie Ihre Marke stark machen für dynamische Märkte / by: (Language materials, printed)

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by: (Language materials, printed)

Emotionale Markenbindung in sozialen Netzwerken = Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook / by: (Language materials, printed)

Qualitätsmanagement für Dienstleistungen = Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden / by: (Language materials, printed)

Die Dunkle Triade im Dienstleistungskontext = Einfluss auf die Emotionsarbeit und Konsequenzen für den Angestellten / by: (Language materials, printed)

Komplexität interner Dienstleistungen = Konzeptualisierung, Messung und Integration in ein Wirkungsmodell / by: (Language materials, printed)

Variable Vergütung im Vertrieb = 10 Bausteine für eine motivierende Entlohnung im Außen- und Innendienst / by: (Language materials, printed)

The Marketing Challenge for Industrial Companies = Advanced Concepts and Practices / by: (Language materials, printed)

Mobile Strategy = Marken- und Unternehmensführung im Angesicht des Mobile Tsunami / by: (Language materials, printed)

Intellectual Property Management = Geistiges Eigentum als Führungsinstrument und Erfolgsfaktor in der Wissensökonomie / by: (Language materials, printed)

Messen machen Märkte = Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge / by: (Language materials, printed)

Social Media in China = Wie deutsche Unternehmen soziale Medien im chinesischen Markt erfolgreich nutzen können / by: (Language materials, printed)

Incompetency and Competency Training = Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices / by: (Language materials, printed)

The Relationship of Body Weight and Skepticism towards Advertising by: (Language materials, printed)

Encyclopedia of Tourism by: (Language materials, printed)

Vernetze Mitarbeiter, stifte Sinn = Employee Relationship Management am Beispiel eines Hidden Champions / by: (Language materials, printed)

Marken und Medien = Führung von Medienmarken und Markenführung mit neuen und klassischen Medien / by: (Language materials, printed)

Trialogische Markenführung im Business-to-Business = Der Einfluss von Social Media auf die identitätsbasierte Markenführung / by: (Language materials, printed)

Market Entry in China = Case Studies on Strategy, Marketing, and Branding / by: (Language materials, printed)

Handbuch Strategische Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen / by: (Language materials, printed)

Location-based Advertising im Kontext von Big Data = Determinanten der Konsumentenakzeptanz / by: (Language materials, printed)

Excel 2016 for Marketing Statistics = A Guide to Solving Practical Problems / by: (Language materials, printed)

Transformational Sales = Making a Difference with Strategic Customers / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodell und Kanalexzellenz im Digital Commerce / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Third International Conference, 2016 / by: (Language materials, printed)

Marketingübungsbuch = Aufgaben und Lösungen / by: (Language materials, printed)

Ambush Marketing und Markenschutz = Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse / by: (Language materials, printed)

Managing Negative Word-of-Mouth on Social Media Platforms = The Effect of Hotel Management Responses on Observers’ Purchase Intention / by: (Language materials, printed)

Das Fan-Prinzip = Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern / by: (Language materials, printed)

Cultural Perspectives in a Global Marketplace = Proceedings of the 2010 Cultural Perspectives in Marketing Conference / by: (Language materials, printed)

Sales Coaching by Benedict = Vertriebserfolg mit klaren Strukturen und Herz / by: (Language materials, printed)

Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende / by: (Language materials, printed)

Islamic Marketing = Understanding the Socio-Economic, Cultural, and Politico-Legal Environment / by: (Language materials, printed)

Events nachhaltig gestalten = Grundlagen und Leitfaden für die Konzeption und Umsetzung von Nachhaltigen Events / by: (Language materials, printed)

Business Project Management and Marketing = Mastering Business Markets / by: (Language materials, printed)

LOHAS-Marketing = Strategie – Instrumente – Praxisbeispiele / by: (Language materials, printed)

Marketing‐Konzeption zur Rückgewinnung ausgewählter Einzelhandelskunden = Ein Relationship Management‐Ansatz am Beispiel des deutschen Buchhandels / by: (Language materials, printed)

Attraktivität von Cross-Selling-Angeboten aus Kundensicht = Konstruktentwicklung und Überprüfung im Wirkungsmodell / by: (Language materials, printed)

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment = Evidence from Four Countries / by: (Language materials, printed)

Das einfache und emotionale Kauferlebnis = Mit Usability, User Experience und Customer Experience anspruchsvolle Kunden gewinnen / by: (Language materials, printed)

Neue Konzepte für einprägsame Events = Partizipation statt Langeweile - vom Teilnehmer zum Akteur / by: (Language materials, printed)

Käufliches Alter(n) = Konstruktionen subjektiven Alterserlebens in der Marketingkommunikation / by: (Language materials, printed)

Targeting Using Augmented Data in Database Marketing = Decision Factors for Evaluating External Sources / by: (Language materials, printed)

The Drivers of Wearable Device Usage = Practice and Perspectives / by: (Language materials, printed)

Marktorientierung in Business-to-Business-Märkten = Eine empirische Untersuchung von mehrstufigen Marketingstrategien / by: (Language materials, printed)

Marketing-Einführung = Grundlagen - Überblick - Beispiele / by: (Language materials, printed)

International Fragmentation = Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth / by: (Language materials, printed)

Social Media Management = Technologies and Strategies for Creating Business Value / by: (Language materials, printed)

Kundenorientierung und Kundenservice in der Touristik = Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen / by: (Language materials, printed)

Revenue Management in Manufacturing = State of the Art, Application and Profit Impact in the Process Industry / by: (Language materials, printed)

Preispsychologie = In vier Schritten zur optimierten Preisgestaltung / by: (Language materials, printed)

Programmatic Advertising = The Successful Transformation to Automated, Data-Driven Marketing in Real-Time / by: (Language materials, printed)

Multisensory Impact of Sport Events = A Comparative Effect Analysis Based on Soccer Games / by: (Language materials, printed)

Multi-Channel im stationären Einzelhandel = Ein Überblick / by: (Language materials, printed)

Balanceorientierte Führung = Eine Modellableitung als zukünftiger Managementansatz / by: (Language materials, printed)

Einweiser- und Patientenbeziehungsmanagement im Krankenhaus = Die Option der direkten Patientenakquisition und -bindung / by: (Language materials, printed)

Sponsoring-Wirkung auf das Kaufverhalten by: (Language materials, printed)

Brand Page Attachment = An Empirical Study on Facebook Users’ Attachment to Brand Pages / by: (Language materials, printed)

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? = Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Advances in Advertising Research (Vol. VI) = The Digital, the Classic, the Subtle, and the Alternative / by: (Language materials, printed)

Rückkehrintention und erfolgreiche Spenderrückgewinnung = Konzeption und empirische Befunde / by: (Language materials, printed)

Kampagnen führen = Potenziale professioneller Kommunikation im digitalen Zeitalter / by: (Language materials, printed)

Multivariate Analysis with LISREL by: (Language materials, printed)

Faktor Mensch im Verkauf = Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb / by: (Language materials, printed)

Handbuch Controlling der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen / by: (Language materials, printed)

Innengerichtete Markenführung in Unternehmen mit mehreren Marken = Wirkungen und Determinanten multipler Brand Commitments / by: (Language materials, printed)

Handbuch Fundraising by: (Language materials, printed)

Marktpsychologie = Grundlagen und Anwendung / by: (Language materials, printed)

Ältere Konsumenten in Handel und Marketing = Empirische Überprüfung der Bedeutung von Convenience / by: (Language materials, printed)

Werbestrategien für Produktneueinführungen im Lebensmittelbereich = Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte / by: (Language materials, printed)

Advertorials versus klassische Printwerbung = Eine Wirkungsanalyse / by: (Language materials, printed)

Kundenintegration als zweischneidiges Schwert = Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung / by: (Language materials, printed)

Chronic Regulatory Focus and Financial Decision-Making = Asset and Portfolio Allocation / by: (Language materials, printed)

Mehr Verkaufserfolg durch Selbstcoaching = Überflügeln Sie sich selbst: in 21 Tagen zum Quantensprung / by: (Language materials, printed)

Mobile Marketing Channel = Online Consumer Behavior / by: (Language materials, printed)

Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand / by: (Language materials, printed)

Food Advertising = Nature, Impact and Regulation / by: (Language materials, printed)

Video-Marketing mit YouTube = Video-Kampagnen strategisch planen und erfolgreich managen / by: (Language materials, printed)

11 Irrtümer über Marken = So gelingen Markenaufbau und Markenführung / by: (Language materials, printed)

Pay-What-You-Want im Internet = Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft / by: (Language materials, printed)

Industrielle Dienstleistungen = Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern / by: (Language materials, printed)

B2B - or not to be? = Der Weg zu Vertriebserfolg und profitablem Wachstum / by: (Language materials, printed)

Der Konkurrenz ein Kundenerlebnis voraus = Customer Experience Management – 111 Tipps zu Touchpoints, die Kunden begeistern / by: (Language materials, printed)

Nutzungsabhängige Preissysteme auf industriellen Märkten by: (Language materials, printed)

Die haptische Gestaltung von Direct Mailings = Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert / by: (Language materials, printed)

Employer Brand Management = Arbeitgebermarken aufbauen und steuern / by: (Language materials, printed)

e-Consumers in the Era of New Tourism by: (Language materials, printed)

Personalmarketing im Internet = Eine rechtliche und betriebswirtschaftliche Betrachtung / by: (Language materials, printed)

Die Zukunft des Autohandels = Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird / by: (Language materials, printed)

Internationale Markenstrategien = Erfolgswirkung der Markenstandardisierung auf den Markenwert / by: (Language materials, printed)

Achieving Brand Loyalty in China through After-Sales Services = With a Particular Focus on the Influences of Cultural Determinants / by: (Language materials, printed)

The Influence of Culture and Personality on Customer Satisfaction = An Empirical Analysis across Countries / by: (Language materials, printed)

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Zusammenarbeit in der Neuproduktentwicklung = Die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive / by: (Language materials, printed)

Akzeptanz von Produktinnovationen = Eine Einführung / by: (Language materials, printed)

Dialogmarketing Perspektiven 2015/2016 = Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. by: (Language materials, printed)

Funktionsübergreifende Zusammenarbeit im Lösungsgeschäft = Eine empirische Betrachtung aus Anbietersicht / by: (Language materials, printed)

Innovation and Capacity Building = Cross-disciplinary Management Theories for Practical Applications / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Fifth International Conference, 2018 / by: (Language materials, printed)

Event-Technik = Technisches Basiswissen für erfolgreiche Veranstaltungen / by: (Language materials, printed)

Künstliche Intelligenz für Sales, Marketing und Service = Mit AI und Bots zu einem Algorithmic Business – Konzepte, Technologien und Best Practices / by: (Language materials, printed)

Digitales Pricing = Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell / by: (Language materials, printed)

Forum Markenforschung 2016 = Tagungsband der internationalen Konferenz „DERMARKENTAG“ / by: (Language materials, printed)

Einflussfaktoren auf Beschaffungsorganisationen = Eine empirische Analyse der Beschaffungsorganisationen und ihre Einflussfaktoren dargestellt anhand eines Fallbeispiels / by: (Language materials, printed)

Strategic Marketing Issues in Emerging Markets by: (Language materials, printed)

Marketing für Kanzleien und Wirtschaftsprüfer = Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen / by: (Language materials, printed)

Event-Resource-Management mit digitalen Tools = Schnell – skalierbar – messbar: Wie die Digitalisierung die Live-Kommunikation verändert / by: (Language materials, printed)

Multivariate Analysemethoden = Eine anwendungsorientierte Einführung / by: (Language materials, printed)

Magical Capitalism = Enchantment, Spells, and Occult Practices in Contemporary Economies / by: (Language materials, printed)

Handelsmarketing = Grundlagen der marktorientierten Führung von Handelsbetrieben / by: (Language materials, printed)

Media Management = Ein interdisziplinäres Kompendium / by: (Language materials, printed)

Global Luxury = Organizational Change and Emerging Markets since the 1970s / by: (Language materials, printed)

Eurasian Business Perspectives = Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1 / by: (Language materials, printed)

European Cities in Dynamic Competition = Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness / by: (Language materials, printed)

Product Innovation in the Global Fashion Industry by: (Language materials, printed)

Internationalization of Business = Cases on Strategy Formulation and Implementation / by: (Language materials, printed)

Marketingrecht = Rechtsrahmen eines Marketingmanagements / by: (Language materials, printed)

Kaufprozessorientiertes Marketing: Stop Branding, Start Selling! = Wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügeln / by: (Language materials, printed)

Der Messecoach = Mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz / by: (Language materials, printed)

Fundraising zwischen Ökonomisierung und Mitmenschlichkeit = Emotionale, soziale, organisationale Herausforderungen und Chancen / by: (Language materials, printed)

Quick Guide Effizientes Marketing für kleine und mittlere Unternehmen = Wie Sie Marketingstrategien planen, umsetzen und optimieren / by: (Language materials, printed)

Toolbox für Marketing und Management = Kreativkonzepte – Analysewerkzeuge – Prognoseinstrumente / by: (Language materials, printed)

Marketing-Controlling by: (Language materials, printed)

Einflussfaktoren und Wirkungen der Unternehmenskommunikation auf den Unternehmenserfolg im Anlagen- und Systemgeschäft by: (Language materials, printed)

Kultur und Innovationen = Empirische Studien auf Ebene von Ländern, Organisationen und Teams / by: (Language materials, printed)

Commodities Pricing and the Bulk Trap = Learnings from Industries at the Forefront / by: (Language materials, printed)

Emerging Issues in Global Marketing = A Shifting Paradigm / by: (Language materials, printed)

Die Store Brand = Einkaufsstätten als Marken verstehen, aufbauen und steuern / by: (Language materials, printed)

Praxisleitfaden Logistik für Nachhaltige Lebensstile by: (Language materials, printed)

Direktmarketing mit Printmedien = Kompaktes Wissen für den erfolgreichen Kundendialog / by: (Language materials, printed)

Zukunftsmanagement für den Mittelstand = Was Sie tun können und was Sie besser lassen sollten, um auch morgen noch im Geschäft zu sein / by: (Language materials, printed)

Ökonomie der Werbung = Grundlagen - Wirkungsweise - Geschäftsmodelle / by: (Language materials, printed)

Nuanced Account Management = Driving Excellence in B2B Sales / by: (Language materials, printed)

Sound Branding = Grundlagen akustischer Markenführung / by: (Language materials, printed)

The Strategy Planning Process = Analyses, Options, Projects / by: (Language materials, printed)

Marktorientiertes Produkt- und Produktionsmanagement in digitalen Umwelten = Festgabe für Klaus Bellmann zum 75. Geburtstag / by: (Language materials, printed)

Kompaktkurs Verkaufen im B2B = Das 12-Wochen-Training für Neu- und Quereinsteiger im Technischen Vertrieb / by: (Language materials, printed)

Strategie - Umsetzung - Profit = So setzen Sie Ihre Vertriebsstrategien in der Tagespraxis um! / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce / by: (Language materials, printed)

Die informatisierte Service-Ökonomie = Veränderungen im privaten und öffentlichen Sektor / by: (Language materials, printed)

Methoden der Marketing-Forschung = Grundlagen und Praxisbeispiele / by: (Language materials, printed)

International Retailers’ Performance in Host Countries = The Roles of Strategies, Consumer Perceptions and the Local Environment / by: (Language materials, printed)

Entrepreneurial, Innovative and Sustainable Ecosystems = Best Practices and Implications for Quality of Life / by: (Language materials, printed)

Event-Regie = Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung / by: (Language materials, printed)

Competition in Higher Education Branding and Marketing = National and Global Perspectives / by: (Language materials, printed)

The Entrepreneurial Intellectual in the Corporate University by: (Language materials, printed)

Relevanz von Naming Rights für die identitätsbasierte Markenführung = Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring / by: (Language materials, printed)

Das neue Dorf = Gestalten, um zu überleben - vier Handlungsfelder zum Erhalt dörflicher Gemeinden / by: (Language materials, printed)

Telefoncoaching = In zehn Schritten zum Telefonprofi / by: (Language materials, printed)

Craft Beverages and Tourism, Volume 2 = Environmental, Societal, and Marketing Implications / by: (Language materials, printed)

Agenda HR – Digitalisierung, Arbeit 4.0, New Leadership = Was Personalverantwortliche und Management jetzt nicht verpassen sollten / by: (Language materials, printed)

Veranstaltungsformate im Vergleich = Entscheidungshilfen zum passgenauen Event / by: (Language materials, printed)

Erfolgreiche Rekrutierung von Franchisenehmern = Wie Sie Engpässe in der Akquise überwinden und die richtigen Partner auswählen / by: (Language materials, printed)

Dienstleistungsmarketing = Grundlagen - Konzepte - Methoden / by: (Language materials, printed)

Service Business Development = Band 2. Methoden – Erlösmodelle – Marketinginstrumente / by: (Language materials, printed)

Service Business Development = Strategien – Innovationen – Geschäftsmodelle. Band 1 / by: (Language materials, printed)

Bekanntheitsaufbau durch Markenslogans = Der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans / by: (Language materials, printed)

Ethno-Marketing in der Automobilbranche = Untersuchungen zur Wirkung von Ethno-Marketing auf türkischstämmige Kunden in Deutschland / by: (Language materials, printed)

International Business To Go = Schlüsselfaktoren im globalen Geschäft / by: (Language materials, printed)

Wirkungen des Outsourcings industrieller Dienstleistungen = Eine Event-Studie im Industriegüterbereich / by: (Language materials, printed)

Psychological Ownership and Consumer Behavior by: (Language materials, printed)

Praxisleitfaden Franchising = Strategien und Werkzeuge für Franchisegeber und -nehmer / by: (Language materials, printed)

Das Design nachhaltiger Medizinprodukte = Ein Ansatz zur Erfassung, Bewertung und Steuerung von nachhaltigkeitsrelevanten Produktauswirkungen / by: (Language materials, printed)

Dialogmarketing Perspektiven 2017/2018 = Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. by: (Language materials, printed)

Supplier Relationships to Family Firms by: (Language materials, printed)

Planung und Umsetzung sicherer Events = Handeln und Lernen aus Erfahrungen bei Veranstaltungen / by: (Language materials, printed)

50 Tipps für eine wirkungsvolle Zielgruppenansprache = Erfolgreich mit Funktioneller Werbung / by: (Language materials, printed)

Understanding Branding in Higher Education = Marketing Identities / by: (Language materials, printed)

Kulturmarketing = Grundlagen - Konzepte - Instrumente / by: (Language materials, printed)

Global Business Value Innovations = Building Innovation Capabilities for Business Strategies / by: (Language materials, printed)

Advertising in Contemporary Consumer Culture by: (Language materials, printed)

Werbeerfolg von 2D- und 3D-Kinowerbung = Empirische Untersuchung des Nutzens der 3. Dimension / by: (Language materials, printed)

Travel Marketing, Tourism Economics and the Airline Product = An Introduction to Theory and Practice / by: (Language materials, printed)

Internationale Vertriebssteuerung by Result Framing = So sichern Sie Ihre Sales-Ergebnisse weltweit / by: (Language materials, printed)

Advances in Global Marketing = A Research Anthology / by: (Language materials, printed)

Kundennutzen – Schlüssel zum Verkaufserfolg = Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern / by: (Language materials, printed)

Proceedings of the 2nd Advances in Business Research International Conference = ABRIC2016 / by: (Language materials, printed)

Die Individualisierung des Informationsangebots im E-Commerce = Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile / by: (Language materials, printed)

Online Video als Branded Entertainment in Deutschland = Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung / by: (Language materials, printed)

Fundraising = Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen / by: (Language materials, printed)

Praxishandbuch City- und Stadtmarketing by: (Language materials, printed)

Das Modell der personenbezogenen Kommunikation und Rezeption = Beeinflussung durch Stars, Prominente, Helden und andere Deutungsmuster / by: (Language materials, printed)

Erfolgreicher Markenaufbau in den großen Emerging Markets = Ein praxisorientierter Ratgeber für gezieltes Markenwachstum in China, Indien, Russland und Brasilien / by: (Language materials, printed)

Schlankes Marketing für den Mittelstand = Effizient, nachhaltig und zielgruppengerecht / by: (Language materials, printed)

Handbuch Techniken der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen / by: (Language materials, printed)

Steuerung von Dialogmarketingkampagnen by: (Language materials, printed)

Organisationale Kundenkompetenz im Projektgeschäft = Konzeptualisierung, Messung, Validierung / by: (Language materials, printed)

Collaborative Value Co-creation in the Platform Economy by: (Language materials, printed)

Print versus Online? = Kannibalisierungs- und Synergieeffekte durch Onlineauftritte von Publikumszeitschriften und Tageszeitungen / by: (Language materials, printed)

Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung = Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung / by: (Language materials, printed)

Erfolgreich im Pharma-Marketing = Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen / by: (Language materials, printed)

Marketing Weiterdenken = Zukunftspfade für eine marktorientierte Unternehmensführung / by: (Language materials, printed)

Strategic Marketing = Market-Oriented Corporate and Business Unit Planning / by: (Language materials, printed)

Simultandolmetschen = Erfolgsfaktor für internationale Events / by: (Language materials, printed)

The Quintessence of Sales = What You Really Need to Know to Be Successful in Sales / by: (Language materials, printed)

Political Marketing in the 2016 U.S. Presidential Election by: (Language materials, printed)

Institutional Innovations in the Delivery of Farm Services in India = A Smallholder Perspective / by: (Language materials, printed)

Breaking down language and cultural barriers through contemporary global marketing strategies by: (Language materials, printed)

Localizing global marketing strategies = emerging research and opportunities / by: (Language materials, printed)

Social media in the marketing context = a state of the art analysis and future directions / by: (Language materials, printed)

Emotional intelligence and marketing by: (Language materials, printed)

Mastering global business development and sales management / by: (Language materials, printed)

Toolbox for Marketing and Management = Creative Concepts, Forecasting Methods, and Analytical Instruments / by: (Language materials, printed)

Cultural Heritage Marketing = A Relationship Marketing Approach to Conservation Services / by: (Language materials, printed)

Stand der Digitalisierung im B2B-Neukundenvertrieb = Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells / by: (Language materials, printed)

Wissenschaft auf Messen präsentieren = Das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen / by: (Language materials, printed)

Strategic Innovative Marketing and Tourism = 7th ICSIMAT, Athenian Riviera, Greece, 2018 / by: (Language materials, printed)

Data-Driven Marketing und der Erfolgsfaktor Mensch = Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft / by: (Language materials, printed)

Affective Governmentality = Neoliberal Education Advertisements in Singapore / by: (Language materials, printed)

Wahrnehmungsbasiertes Marketing von Pfarrgemeinden = Eine praxisorientierte Bestandsaufnahme am Beispiel katholischer Akademiker und Studenten / by: (Language materials, printed)

Ethics, Social Responsibility and Sustainability in Marketing by: (Language materials, printed)

Wine Tourism Destination Management and Marketing = Theory and Cases / by: (Language materials, printed)

Flucht nach Utopia – Events im Zeitalter der Angst = Einfluss des Terrorismus auf die Eventnachfrage und Chancen der Intervention / by: (Language materials, printed)

Moderne Marketing-Kommunikation = Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation / by: (Language materials, printed)

Management and Marketing of Wine Tourism Business = Theory, Practice, and Cases / by: (Language materials, printed)

Price Management = Strategy, Analysis, Decision, Implementation / by: (Language materials, printed)

Kulturtourismusmarketing = Praxis Kulturmanagement / by: (Language materials, printed)

Marketing für Kommunalverwaltung und Kommunalpolitik = Kommunikations- und Partizipationsstrategien für das Gemeinwohl vor Ort / by: (Language materials, printed)

Handbuch Versicherungsmarketing by: (Language materials, printed)

Animation and Advertising by: (Language materials, printed)

250 Keywords Preis- und Produktpolitik = Grundwissen für Manager / by: (Language materials, printed)

Crashkurs Service-Exzellenz = So heben Sie sich durch herausragenden Service vom Onlinehandel ab / by: (Language materials, printed)

Sales Performance Management = Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten / by: (Language materials, printed)

New Patterns of Power and Profit = A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation / by: (Language materials, printed)

Digitalisierungsprojekte erfolgreich planen und steuern = Kunden und Mitarbeiter für die digitale Transformation begeistern / by: (Language materials, printed)

Vertriebsprognosen by: (Language materials, printed)

Effektive interne CSR-Kommunikation = Sinn stiften und motivieren für eine nachhaltige Unternehmensentwicklung / by: (Language materials, printed)

Stadtmarketing = Grundlagen, Analysen, Praxis / by: (Language materials, printed)

Vertriebskennzahlen = Kennzahlen und Kennzahlensysteme für das Vertriebsmanagement / by: (Language materials, printed)

Einführung in den Kulturtourismus = Praxis Kulturmanagement / by: (Language materials, printed)

Handbuch Dienstleistungsmarketing = Planung - Umsetzung - Kontrolle / by: (Language materials, printed)

The Growth of the Scholarly Publishing Industry in the U.S. = A Business History of a Changing Marketplace, 1939–1946 / by: (Language materials, printed)

Erfolgreiches Produktmanagement = Tool-Box für das professionelle Produktmanagement und Produktmarketing / by: (Language materials, printed)

Unternehmensreputation und Reputationsrisiken im Bankgeschäft = Empirische Analyse und Implikationen am Beispiel eines großen deutschen Wohnimmobilienfinanzierers / by: (Language materials, printed)

E-Business = Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft / by: (Language materials, printed)

Market-Value Pricing = Definitions, Concepts, and Processes for Market-Value Centric Pricing / by: (Language materials, printed)

The Intelligent Marketer’s Guide to Data Privacy = The Impact of Big Data on Customer Trust / by: (Language materials, printed)

Nutzwertanalysen in Marketing und Vertrieb by: (Language materials, printed)

Business Development = Customer-oriented Business Development for successful companies / by: (Language materials, printed)

Fashion Communication in the Digital Age = FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 / by: (Language materials, printed)

Marktforschung mit Panels = Arten - Erhebung - Analyse - Anwendung / by: (Language materials, printed)

Nachfrageorientierte Produktlinienoptimierung = Der Einfluss von Präferenzen für Kompromissalternativen / by: (Language materials, printed)

Contemporary Marketing Strategy = Analyzing Consumer Behavior to Drive Managerial Decision Making / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce / by: (Language materials, printed)

Qualitative Consumer and Marketing Research = The Asian Perspectives and Practices / by: (Language materials, printed)

Marketing = Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele / by: (Language materials, printed)

Learning to Sell Sex(ism) = Advertising Students and Gender / by: (Language materials, printed)

Strategisches Vertriebsmanagement = B2B-Vertrieb im digitalen Zeitalter / by: (Language materials, printed)

Feuer und Flamme für den Vertrieb = So entwickeln Sie Ziele, für die Ihr Team brennt / by: (Language materials, printed)

Handbook of Service Science, Volume II by: (Language materials, printed)

Psychologisches Tourismusmarketing = Thesen zu ausgewählten Aspekten / by: (Language materials, printed)

Case Studies on Social Marketing = A Global Perspective / by: (Language materials, printed)

Advances in Local Public Economics = Theoretical and Empirical Studies / by: (Language materials, printed)

Stadtgeschichte, Stadtmarke, Stadtentwicklung = Zur Adaption von Geschichte im Stadtmarketing. by: (Language materials, printed)

Financial Dimensions of Marketing Decisions by: (Language materials, printed)

Führung von Personaldienstleistungsunternehmen = Eine strukturierte Einführung / by: (Language materials, printed)

Marketing = Grundlagen für Studium und Praxis / by: (Language materials, printed)

Marketingübungen = Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf / by: (Language materials, printed)

Erfolgsstrategien für Immobilienmakler = Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss / by: (Language materials, printed)

Mehr Kunden für Kleinunternehmen und Solopreneure = Klare Positionierung, gezielte Kommunikation, modernes Marketing und erfolgreicher Verkauf / by: (Language materials, printed)

Best Practices in Hospitality and Tourism Marketing and Management = A Quality of Life Perspective / by: (Language materials, printed)

Agiles Event Management = Vom „Wow“ zum „How“ im erfolgreichen Event Management / by: (Language materials, printed)

Inter-Organizational Culture = Linking Relationship Marketing with Organizational Behavior / by: (Language materials, printed)

Souverän präsentieren - Die erste Botschaft bist Du = Wie Sie Körpersprache authentisch und wirkungsvoll einsetzen / by: (Language materials, printed)

Corporate Brand Management = Marken als Anker strategischer Führung von Unternehmen / by: (Language materials, printed)

Chancen und Grenzen der Nachhaltigkeitstransformation = Ökonomische und soziologische Perspektiven / by: (Language materials, printed)

A Concise Guide to Market Research = The Process, Data, and Methods Using IBM SPSS Statistics / by: (Language materials, printed)

E-Business kompakt = Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen / by: (Language materials, printed)

Perspektivwechsel im Employer Branding = Neue Ansätze für die Generationen Y und Z / by: (Language materials, printed)

Strategic Innovative Marketing = 6th IC-SIM, Pafos, Cyprus 2017 / by: (Language materials, printed)

Smart Retailing = Technologies and Strategies / by: (Language materials, printed)

Marketing im Gesundheitswesen = Einführung - Bestandsaufnahme - Zukunftsperspektiven / by: (Language materials, printed)

Business Development = Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen / by: (Language materials, printed)

Produkte digital-first denken = Wie Unternehmen software-basierte Produktinnovation erfolgreich gestalten / by: (Language materials, printed)

Emotionale Intelligenz und Verkaufsperformance = Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld / by: (Language materials, printed)

Künstliche Intelligenz für Sales, Marketing und Service = Mit AI und Bots zu einem Algorithmic Business – Konzepte und Best Practices / by: (Language materials, printed)

Handbuch Markenführung by: (Language materials, printed)

Handbuch Wissenschaftsmarketing = Konzepte, Instrumente, Praxisbeispiele / by: (Language materials, printed)

Der digitale Kulturbetrieb = Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements / by: (Language materials, printed)

Business Governance and Society = Analyzing Shifts, Conflicts, and Challenges / by: (Language materials, printed)

Employer Branding für KMU = Der Mittelstand als attraktiver Arbeitgeber / by: (Language materials, printed)

Verkauf über Vermittlungsplattformen = Eine empirische Untersuchung von Erfolgsfaktoren / by: (Language materials, printed)

Dialogmarketing Perspektiven 2018/2019 = Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing / by: (Language materials, printed)

Künstliche Intelligenz verstehen = Grundlagen – Use-Cases – unternehmenseigene KI-Journey / by: (Language materials, printed)

Tourist Destination Management = Instruments, Products, and Case Studies / by: (Language materials, printed)

Foreign Investment Promotion = Governance and Implementation in Central-Eastern European Regions / by: (Language materials, printed)

Erfolgreich als Handelsagent mit Fokus Österreich = Leitfaden für nachhaltige Beziehungen zu Geschäftspartnern und mehr Gewinn / by: (Language materials, printed)

Kann Ihr Vertrieb einen Airbus landen? = Mit neuen Verhaltensweisen, Standards und Teamwork systematisch zu größeren Vertriebserfolgen / by: (Language materials, printed)

Die Markenprofilierungswirkung von Product Placement in Computerspielen = Eine Analyse am Beispiel von Mercedes-Benz / by: (Language materials, printed)

Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung = Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga / by: (Language materials, printed)

Marktorientierte Unternehmensplanung = Eine Einführung / by: (Language materials, printed)

Assortment and Merchandising Strategy = Building a Retail Plan to Improve Shopper Experience / by: (Language materials, printed)

Sales Drive = Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen / by: (Language materials, printed)

Portfoliomanagement im Content Marketing = Einführung in die Wertoptimierung digitaler Inhalte / by: (Language materials, printed)

The Great Facilitator = Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / by: (Language materials, printed)

Wirkstoff Werbetext = Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber / by: (Language materials, printed)

Basics der Existenzgründung in der Kultur- und Kreativwirtschaft = Praxis Kulturmanagement / by: (Language materials, printed)

Process Innovation in the Global Fashion Industry by: (Language materials, printed)

Race in the Marketplace = Crossing Critical Boundaries / by: (Language materials, printed)

Quick Guide Erfolgreiche Marketingtexte = Wie Sie mit gehirngerechten Texten mehr verkaufen / by: (Language materials, printed)

Digitale Transformationsexzellenz = Wettbewerbsvorteile sichern mit der Customer Company Excellence Matrix / by: (Language materials, printed)

Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel = Neue Wachstumschancen im alternden Deutschland / by: (Language materials, printed)

Ausschreibungsmanagement durch Anbieter-Teams = Strukturierter Personaleinsatz im Vertrieb internationaler Automobilzulieferer / by: (Language materials, printed)

Online-Spendenaktionen = Gezielt planen und erfolgreich umsetzen / by: (Language materials, printed)

Irrigation in the Mediterranean = Technologies, Institutions and Policies / by: (Language materials, printed)

An Investor’s Perspective on Marketing Excellence = How Objective Marketing Indicants Can Complement Firm Valuations / by: (Language materials, printed)

Virtual Reality im Tourismus = Wie VR das Destinationsmarketing verändern wird / by: (Language materials, printed)

Marketing Innovations in the Automotive Industry = Meeting the Challenges of the Digital Age / by: (Language materials, printed)

Das neue Marketing-Mindset = Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch / by: (Language materials, printed)

Interkulturelle Wirtschaftspsychologie by: (Language materials, printed)

eCommerce klipp & klar by: (Language materials, printed)

Kundengewinnung und Kundenbindung bei Presseabonnements = Aktuelle Methoden und praktische Erfahrungen / by: (Language materials, printed)

Operations in an Omnichannel World by: (Language materials, printed)

Qualitätsmanagement für Dienstleistungen = Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden / by: (Language materials, printed)

Verkaufen in China = Der Weg in den chinesischen Einzelhandel – Chancen für deutsche Händler und Hersteller / by: (Language materials, printed)

Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations / by: (Language materials, printed)

Professionelle Angebotserstellung = Erklärungsbedürftige Inhalte überzeugend verkaufen / by: (Language materials, printed)

China’s Belt and Road Initiative in a Global Context = Volume I: A Business and Management Perspective / by: (Language materials, printed)

Was viele Verkäufer nicht zu fragen wagen = 110 Tipps für bessere Verkaufsresultate im Außendienst / by: (Language materials, printed)

Ideen erfolgreich managen = Neue Perspektiven, aktuelle Branchenbeispiele, wissenschaftliche Grundlagen und Erkenntnisse / by: (Language materials, printed)

R For Marketing Research and Analytics by: (Language materials, printed)

Verkaufen für Freiberufler = Was Selbstständige von professionellen Verkäufern und Beratern lernen können / by: (Language materials, printed)

Targeting Uplift = An Introduction to Net Scores / by: (Language materials, printed)

Gender and Political Marketing in the United States and the 2016 Presidential Election = An Analysis of Why She Lost / by: (Language materials, printed)

The Design Imperative = The Art and Science of Design Management / by: (Language materials, printed)

Hedonism, Utilitarianism, and Consumer Behavior = Exploring the Consequences of Customer Orientation / by: (Language materials, printed)

Congruency, Expectations and Consumer Behavior in Digital Environments by: (Language materials, printed)

Marketing-Einführung = Grundlagen - Überblick - Beispiele / by: (Language materials, printed)

Die chinesische KI-Revolution = Konsumverhalten, Marketing und Handel: Wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert / by: (Language materials, printed)

Customer Insights mit Archetypen = Wie Sie mit archetypischen Metaphern Zielgruppen besser definieren und verstehen können / by: (Language materials, printed)

Marketingkommunikation mit der Generation Z = Erfolgsfaktoren für das Marketing mit Digital Natives / by: (Language materials, printed)

Internal Branding im Krankenhaus = Die notwendige Suche nach dem organisationalen und professionellen Identitätskern / by: (Language materials, printed)

Internationales Marketingmanagement by: (Language materials, printed)

Akquise@B2B = Neukundengewinnung im digitalen Zeitalter / by: (Language materials, printed)

Success Factors for Future Growth of Car Sharing Services by: (Language materials, printed)

Digitalization in the Luxury Fashion Industry = Strategic Branding for Millennial Consumers / by: (Language materials, printed)

Digitales Produktmanagement = Methoden – Instrumente – Praxisbeispiele / by: (Language materials, printed)

Instagram-Journalismus für die Praxis = Ein Leitfaden für Journalismus und Öffentlichkeitsarbeit / by: (Language materials, printed)

Handbuch Digitale Wirtschaft by: (Language materials, printed)

Services Marketing Issues in Emerging Economies by: (Language materials, printed)

Handbuch Unternehmenskommunikation by: (Language materials, printed)

B2B-Marketing = Wie Sie die Marketing-Abteilung vom Kostenfaktor zum Umsatzfaktor machen / by: (Language materials, printed)

Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing = Psychologische Distanz, Message Framing und komparativer Optimismus / by: (Language materials, printed)

Consumer Voice = The Democratization of Consumption Markets in the Digital Age / by: (Language materials, printed)

Kommunikation und Marketing für Technik-Innovationen = Stakeholder gewinnen, Strategien umsetzen und Produkte erfolgreich vermarkten / by: (Language materials, printed)

Mehr verkaufen im Technischen Vertrieb = Mit Spaß, Struktur und Selbstsicherheit zum Abschluss / by: (Language materials, printed)

B2B-Online-Marketing und Social Media = Handlungsempfehlungen und Best Practices / by: (Language materials, printed)

Managing Startup Enterprises in Emerging Markets = Leadership Dynamics and Marketing Strategies / by: (Language materials, printed)

Interne Kommunikation mit digitalen Medien = Learnings aus der Covid-19-Krise zu Prozess-Steuerung, Mitarbeiterführung und Krisenkommunikation / by: (Language materials, printed)

Markenartikel und Handelsmarken in der Konsumgüterindustrie = Das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel / by: (Language materials, printed)

China’s Belt and Road Initiative in a Global Context = Volume II: The China Pakistan Economic Corridor and its Implications for Business / by: (Language materials, printed)

Grundlagen des Marketingmanagements = Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung / by: (Language materials, printed)

Excel 2019 for Advertising Statistics = A Guide to Solving Practical Problems / by: (Language materials, printed)

The Creation of the Extraordinary = Perspectives on Luxury / by: (Language materials, printed)

Zukunftsmanagement für den Mittelstand = So bereiten Sie sich auf Marktveränderungen vor - ein Leitfaden für Krisenzeiten / by: (Language materials, printed)

Online-Informationsverhalten von Business-to-Business-Käufern by: (Language materials, printed)

Akzeptanz von Chatbots im Consumer-Marketing = Erfolgsfaktoren zwischen Konsumenten und künstlicher Intelligenz / by: (Language materials, printed)

Prosoziales Ausgabeverhalten und Spenderwohlbefinden = Der Einfluss von Perspektivenübernahme / by: (Language materials, printed)

Dienstleistungsmanagement = Grundlagen – Konzepte – Instrumente / by: (Language materials, printed)

Preiskommunikation = Strategische Herausforderungen und innovative Anwendungsfelder / by: (Language materials, printed)

B2B - or not to be? = Der Weg zu Vertriebserfolg und profitablem Wachstum / by: (Language materials, printed)

Auftragskommunikation = Für Unternehmen und Institutionen sprechen / by: (Language materials, printed)

Das Drehbuch zum Drehbuch = Storytelling, Konzeption und Produktion für Werbefilme, Trailer, Imagefilme und Viral-Videos / by: (Language materials, printed)

Content Marketing – Ein Definitionsansatz = Rahmenbedingungen, relevante Akteure und Begriffsentwicklung / by: (Language materials, printed)

Nachhaltigkeit als Marken-Purpose = Mit der Relevanzmethode zu mehr Verantwortung im Marketing / by: (Language materials, printed)

Digitales Dialogmarketing = Grundlagen, Strategien, Instrumente / by: (Language materials, printed)

Interkulturelles Marketing im digitalen Zeitalter = Strategien für den globalen Markterfolg / by: (Language materials, printed)

Klartext im Vertrieb = Wie Sie mit entwaffnender Ehrlichkeit Vertrauen aufbauen und Kunden gewinnen / by: (Language materials, printed)

Dialog zwischen Mensch und Maschine = Conversational User Interfaces, intelligente Assistenten und Voice-Systeme / by: (Language materials, printed)

The Marketing of World War II in the US, 1939-1946 = A Business History of the US Government and the Media and Entertainment Industries / by: (Language materials, printed)

Customer-Supplier Relationships in B2B = An Interaction Perspective on Actors in Business Networks / by: (Language materials, printed)

The Artification of Luxury Fashion Brands = Synergies, Contaminations, and Hybridizations / by: (Language materials, printed)

Megatrends Defining the Future of Tourism = A Journey Within the Journey in 12 Universal Truths / by: (Language materials, printed)

Marketing- und Kommunikationstrends = Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives / by: (Language materials, printed)

Strategic Innovative Marketing and Tourism = 8th ICSIMAT, Northern Aegean, Greece, 2019 / by: (Language materials, printed)

Citymanagement = Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten / by: (Language materials, printed)

Digitales Markenmanagement by: (Language materials, printed)

Encyclopedia of Sustainable Management by: (Language materials, printed)

Channel Strategies and Marketing Mix in a Connected World by: (Language materials, printed)

Lebensmittelmarketing = Produktinnovationen – Produktgestaltung – Werbung – Vertrieb / by: (Language materials, printed)

Eurasian Business Perspectives = Proceedings of the 28th Eurasia Business and Economics Society Conference / by: (Language materials, printed)

Foreign Languages in Advertising = Linguistic and Marketing Perspectives / by: (Language materials, printed)

Content Marketing: So finden die besten Kunden zu Ihnen = Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen / by: (Language materials, printed)

Digitalisierung im B2B-Vertrieb = Ergebnisse verbessern mit digitalen Tools – Impulse zur Entscheidung und Umsetzung / by: (Language materials, printed)

Verkaufen an Top-Entscheider = Wie Sie mit Vision Selling Gewinn bringende Geschäfte in der Chefetage abschließen / by: (Language materials, printed)

Humorvolle Kommunikation bei Serviceversagen = Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler / by: (Language materials, printed)

Advances in Digital Marketing and eCommerce = First International Conference, 2020 / by: (Language materials, printed)

The Digital Lives of Black Women in Britain by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Seventh International Conference, 2020 / by: (Language materials, printed)

The Cultural Influence on Mass Customization by: (Language materials, printed)

Burnout-Prävention und -Intervention im Marketing = Anleitung zu innerer Change-Kommunikation, freundlichen Selbstbriefings und gesunder Erschöpfung / by: (Language materials, printed)

Familien als Kunden gewinnen = Potenziale erkennen und ausschöpfen / by: (Language materials, printed)

Sensory Branding = Grundlagen multisensualer Markenführung / by: (Language materials, printed)

Marketingkommunikation mit Acoustic Branding = Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity / by: (Language materials, printed)

Datengetriebenes Marketing = Wie Unternehmen Daten zur Skalierung ihres Geschäfts nutzen können / by: (Language materials, printed)

Handbook of Market Research by: (Language materials, printed)

Handbuch Markenführung by: (Language materials, printed)

Quick Guide KI-Projekte – einfach machen = Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen / by: (Language materials, printed)

Handbuch Fundraising by: (Language materials, printed)

Die Beziehung zwischen Mitarbeitern und Konsumenten = Eine systematische Literaturanalyse vor dem Hintergrund nachhaltigen Konsums / by: (Language materials, printed)

Subskriptionsmodelle im Handel = Wie Subskriptionen den Konsum automatisieren / by: (Language materials, printed)

International Digital Marketing in China = Regional Characteristics and Global Challenges / by: (Language materials, printed)

Direktmarketing mit digitalen Medien = Kompaktes Wissen für den digitalen Kundendialog / by: (Language materials, printed)

Eurasian Business Perspectives = Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences / by: (Language materials, printed)

User-Oriented Appropriateness = A Theoretical Model of Written Text on Facebook for Improved PR Communication / by: (Language materials, printed)

B2B eCommerce = Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel / by: (Language materials, printed)

Kultur in Interaktion = Co-Creation im Kultursektor / by: (Language materials, printed)

Potenzialentfaltung und Burnout-Prävention im Vertrieb = Mit den Grundsätzen des Leistungssports zur Balance zwischen Erfolg und Gelassenheit / by: (Language materials, printed)

Marketingmanagement = Strategie - Instrumente - Umsetzung - Unternehmensführung / by: (Language materials, printed)

Trends in Event Education = Ein Tagungsband zur Veranstaltungswirtschaft / by: (Language materials, printed)

Handbuch Fundraising by: (Language materials, printed)

Event Marketing in the Context of Higher Education Marketing and Digital Environments by: (Language materials, printed)

Webinare – alles ganz anders hier! = So gestalten Sie wirkungsvolle und nachhaltige Webinare / by: (Language materials, printed)

Rivalry in Sport = Understanding Fan Behavior and Organizations / by: (Language materials, printed)

Politikmarketing 4.0 = Eine wirtschaftspsychologische Fundierung / by: (Language materials, printed)

Fashion and Film = Moving Images and Consumer Behavior / by: (Language materials, printed)

Empfehlungsmarketing = Netzwerkaufbau und Umsatzsteigerung leicht gemacht / by: (Language materials, printed)

Perspektiven des Dienstleistungsmanagements = Aus Sicht von Forschung und Praxis / by: (Language materials, printed)

Preispsychologie = In vier Schritten zur optimierten Preisgestaltung / by: (Language materials, printed)

Dialogmarketing Perspektiven 2019/2020 = Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. by: (Language materials, printed)

Which Customers Pay? = Predicting Value Pre and Post Sales / by: (Language materials, printed)

Basiswissen Allgemeine Betriebswirtschaftslehre = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende / by: (Language materials, printed)

Erfolgreich im stationären Einzelhandel = Wege zur konsequenten Profilierung im digitalen Zeitalter / by: (Language materials, printed)

Zielgruppenorientierte Veranstaltungskonzeption = Messen, Kongresse und Events auf Zielgruppen ausrichten / by: (Language materials, printed)

Encyclopedia of Tourism by: (Language materials, printed)

Neuromarketing in der Praxis = Den Emotionen auf der Spur – implizite Kauftreiber erkennen und als Verkaufstreiber nutzen / by: (Language materials, printed)

Voice-Marketing = Der Siegeszug der digitalen Assistenten / by: (Language materials, printed)

Das DJ-Prinzip des Managements = Handlungsorientiertes Wissen für Führen und Entscheiden im digital vernetzten Zeitalter / by: (Language materials, printed)

Preispolitik im digitalen Zeitalter = Auswirkungen von Digitalisierung und Künstlicher Intelligenz / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce / by: (Language materials, printed)

Marketization = Theory and Evidence from Emerging Economies / by: (Language materials, printed)

Effiziente Marketingkampagnen – Erfolgsfaktoren von Effie-Gewinnern = Konzepte erfolgreicher und wirkungsvoller Werbekommunikation / by: (Language materials, printed)

Grundlagen des E-Commerce = Strategien, Modelle, Instrumente / by: (Language materials, printed)

Marketing Channels and Supply Chain Networks in North America = A Historical Analysis / by: (Language materials, printed)

Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende / by: (Language materials, printed)

Tourism Policy and Planning in Bangladesh by: (Language materials, printed)

Marketing = Eine Einführung auf der Grundlage von Case Studies / by: (Language materials, printed)

Einführung in das Crowdfunding = Formen, Anwendungsbereiche, Erfolgsfaktoren, rechtlicher Rahmen / by: (Language materials, printed)

Handbuch Funktionale Musik = Psychologie – Technik – Anwendungsgebiete / by: (Language materials, printed)

Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation = Eine wissenschaftliche Untersuchung am Fallbeispiel der Corporate Brand Merck / by: (Language materials, printed)

Transgenerational Marketing = Evolution, Expansion, and Experience / by: (Language materials, printed)

Personal Brand Management = Marketing Human Value / by: (Language materials, printed)

Higher Education Marketing in Africa = Explorations into Student Choice / by: (Language materials, printed)

The Pursuit of Food Well-Being = The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing / by: (Language materials, printed)

Corporate Purpose – das Erfolgskonzept der Zukunft = Wie sich mit Haltung Gemeinwohl und Profitabilität verbinden lassen / by: (Language materials, printed)

Marketing im Zeitalter der Digitalisierung = Chancen und Herausforderungen durch digitale Innovationen / by: (Language materials, printed)

Disruption in der Event- und Messebranche = Den digitalen Aufbruch mitgestalten / by: (Language materials, printed)

Halal aus Sicht der muslimischen Bevölkerung = Eine Studie über kaufentscheidende Werte, Motive und Einstellungen / by: (Language materials, printed)

IP-Management à la Norm = Erläuterungen zur neuen DIN 77006 / by: (Language materials, printed)

Agile Marketing = Marketing in dynamischen Zeiten: Mindset – Methoden – Tools / by: (Language materials, printed)

Eurasian Business Perspectives = Proceedings of the 23rd Eurasia Business and Economics Society Conference / by: (Language materials, printed)

Retargeting und die Rolle des Online-Shopping-Momentums = Theoretische Fundierung und empirische Analyse / by: (Language materials, printed)

Künstliche Intelligenz in der Praxis = Anwendung in Unternehmen und Branchen: KI wettbewerbs- und zukunftsorientiert einsetzen / by: (Language materials, printed)

Marktorientierte Unternehmensführung und gesellschaftliche Verantwortung = Beiträge zu Corporate Social Responsibility und Corporate Digital Responsibility / by: (Language materials, printed)

Publishing-Strategien für unabhängige Spiele-Entwickler = Kriterien und Leitfaden für die Wahl zwischen einem Publishingpartner oder einer Selbstveröffentlichung / by: (Language materials, printed)

Integration von Marketing und Vertrieb = Ein konzeptioneller Ansatz für ein erfolgreiches Schnittstellenmanagement / by: (Language materials, printed)

Handelsmarketing = Grundlagen der marktorientierten Führung von Handelsbetrieben / by: (Language materials, printed)

Second-Hand Luxus in Deutschland = Eine multidimensionale Erfassung des Kaufverhaltens / by: (Language materials, printed)

Events und Messen im digitalen Zeitalter = Aktueller Stand und Perspektiven / by: (Language materials, printed)

Testen im Dialogmarketing = KPIs Schritt für Schritt optimieren / by: (Language materials, printed)

Kundenerlebnisse in Ferienwelten = Das Spannungsfeld von Destinations- und Resortmarke / by: (Language materials, printed)

Lessons from Trump’s Political Communication = How to Dominate the Media Environment / by: (Language materials, printed)

Persönlichkeitsbasierte Personalisierung im Mobile Commerce = Eine verhaltenswissenschaftliche Analyse am Beispiel von Supermarkt-Apps / by: (Language materials, printed)

Toolbox Customer Experience = Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen / by: (Language materials, printed)

Marketing Weiterdenken = Zukunftspfade für eine marktorientierte Unternehmensführung / by: (Language materials, printed)

E-Business-Generator = Aufbau elektronischer Geschäftsmodelle in der Digitalen Wirtschaft / by: (Language materials, printed)

Innovation, Social Networks, and Service Ecosystems = Managing Value in the Digital Economy / by: (Language materials, printed)

Digital Listening für Unternehmen = Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing / by: (Language materials, printed)

Designing Smart Prices = Kundenwahrnehmung von Dynamic und Personalized Pricing / by: (Language materials, printed)

Online-Fundraising = Digitales Spendensammeln: Wie Sie soziale Projekte und Organisationen erfolgreich finanzieren / by: (Language materials, printed)

Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele / by: (Language materials, printed)

Sports Marketing = A Global Approach to Theory and Practice / by: (Language materials, printed)

Quick Guide Trendmanagement = Wie Sie Trendwissen in Ihrem Unternehmen wirksam nutzen / by: (Language materials, printed)

Ökolabel zwischen Greenwashing und Entscheidungshilfe = Eine markensoziologische Organisationsanalyse am Beispiel von Konsumgütern aus dem Lebensmittelsektor / by: (Language materials, printed)

Digitales Bewegtbild im Media-Mix = Grundlagen, Herausforderungen und Planungsbeispiele / by: (Language materials, printed)

Markenauthentizität als strategisches Markenführungsinstrument = Identitätsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitätsskala / by: (Language materials, printed)

Ganzheitliche Markenpositionierung = Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix / by: (Language materials, printed)

The Global Rule of Three = Competing with Conscious Strategy / by: (Language materials, printed)

Handbuch Digitale Wirtschaft by: (Language materials, printed)

Optimierung von Online-Stellenanzeigen = Kompaktes Wissen für effektives Recruiting / by: (Language materials, printed)

Nachhaltige Events = Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung / by: (Language materials, printed)

Einfluss von Retailer Brands auf das Image von Private Label Brands = Eine experimentelle Analyse im Online-Fashionhandel / by: (Language materials, printed)

Die mediatisierte Markenerweiterung = Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht / by: (Language materials, printed)

No Money Marketing by: (Language materials, printed)

Marketing Demystified by: (Language materials, printed)

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition by: (Language materials, printed)

MicroMarketing = Get Big Results by Thinking and Acting Small / by: (Language materials, printed)

Marketing by: (Language materials, printed)

從創造力到執行力做個高附加價值的行銷人 = 從創造力到執行力 / by: (Language materials, printed)

慧眼商機 = 有效創造顧客需求與企業夥伴共創商機的實用策略 / by: (Language materials, printed)

The end of marketing : = humanizing your brand in the age of social media and AI / by: (Language materials, printed)

The scale-up manual = handbook for innovators, entrepreneurs, teams and firms / by: (Language materials, printed)

Green Marketing 4.0 = Ein Marketing-Guide für Green Davids und Greening Goliaths / by: (Language materials, printed)

Souverän auftreten in der Businesskommunikation = Erfolgsschlüssel für Verhandlungen, Präsentationen, Meetings und Gespräche / by: (Language materials, printed)

Künstliche Intelligenz im Dienstleistungsmanagement = Band 2: Einsatzfelder – Akzeptanz – Kundeninteraktionen / by: (Language materials, printed)

Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel = Neun Schritte zu mehr Klarheit, Kreativität und Effektivität / by: (Language materials, printed)

Omni-Channel Retailing = An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments / by: (Language materials, printed)

Excel 2019 for Marketing Statistics = A Guide to Solving Practical Problems / by: (Language materials, printed)

Digital Business and Electronic Commerce = Strategy, Business Models and Technology / by: (Language materials, printed)

Sustainable Businesses in Developing Economies = Socio-Economic and Governance Perspectives / by: (Language materials, printed)

Verbraucherwissenschaften = Rahmenbedingungen, Forschungsfelder und Institutionen / by: (Language materials, printed)

Multivariate Analysemethoden = Eine anwendungsorientierte Einführung / by: (Language materials, printed)

COVID-19, Technology and Marketing = Moving Forward and the New Normal / by: (Language materials, printed)

Digitale Transformation im Vertrieb = So machen Sie aus einem Buzzword gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten / by: (Language materials, printed)

Eurasian Business Perspectives = Proceedings of the 29th Eurasia Business and Economics Society Conference / by: (Language materials, printed)

Marketingkommunikation mit Corporate Architecture = Markenstärkung von Unternehmen durch wirkungsvolle Innen- und Außenarchitektur / by: (Language materials, printed)

Green Marketing in Emerging Markets = Strategic and Operational Perspectives / by: (Language materials, printed)

Der neue Corporate Influencer = Effizientes Social-Media-Marketing mit einem internen Content Creator / by: (Language materials, printed)

Bewertungssysteme im E-Commerce = Mit authentischen Kundenbewertungen Reputation und Umsatz steigern / by: (Language materials, printed)

Crowd-Based Business Models = Using Collective Intelligence for Market Competitiveness / by: (Language materials, printed)

Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung by: (Language materials, printed)

The Art of Digital Marketing for Fashion and Luxury Brands = Marketspaces and Marketplaces / by: (Language materials, printed)

True Profit! = No Company Ever Went Broke Turning a Profit / by: (Language materials, printed)

Corporate Political Responsibility = How Businesses Can Strengthen Democracy for Mutual Benefit / by: (Language materials, printed)

A Business History of the Bicycle Industry = Shaping Marketing Practices / by: (Language materials, printed)

Kulturmarketing = Grundlagen – Konzepte – Instrumente / by: (Language materials, printed)

Managing Sports Teams = Economics, Strategy and Practice / by: (Language materials, printed)

Markenerweiterungsstrategien professioneller Sportvereine im eSport = Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage / by: (Language materials, printed)

Drivers of User Engagement in Influencer Branding = An Empirical Analysis of Brand-Related User-Generated Content on Instagram / by: (Language materials, printed)

Political Marketing Alchemy = The State of Opinion Research / by: (Language materials, printed)

Strategiewerkzeuge aus der Praxis = Analyse und Beurteilung der strategischen Ausgangslage / by: (Language materials, printed)

Advances in Advertising Research (Vol. XI) = Designing and Communicating Experience / by: (Language materials, printed)

Vertrieb trifft Hirnforschung = Mit intelligenter Gesprächsstrategie Kunden einfach kaufen lassen / by: (Language materials, printed)

Triple Double = Using Statistics to Settle NBA Debates / by: (Language materials, printed)

Technology Adoption in the Caribbean Tourism Industry = Analyzing Service Delivery in the Digital Age / by: (Language materials, printed)

Der Forscher als Marke = Die einzigartige Forscherpersönlichkeit erkennen, positionieren und kommunizieren / by: (Language materials, printed)

Personas entwickeln für Marketing, Vertrieb und Kommunikation = Grundlagen, Konzept und praktische Umsetzung / by: (Language materials, printed)

Quick Guide Consent-Management = Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren / by: (Language materials, printed)

Konsumentennutzen & Heterogenität = Empirische Untersuchungen auf der Ebene von Marke und Produkt / by: (Language materials, printed)

Motivationale Determinanten der Wertschöpfung durch Customer Engagement = Theoretische Konzeption und Analyse am Beispiel des Automobilhandels / by: (Language materials, printed)

Cause-Related Marketing = Case Studies From a Global Perspective / by: (Language materials, printed)

Aktivierung im Sportsponsoring = Gestaltung strategischer Partnerschaften aus Sponsorenperspektive / by: (Language materials, printed)

Situative Content-Marketing-Strategie = Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele / by: (Language materials, printed)

Qualitätsmanagement für Non-Profit-Organisationen = Grundlagen – Planung – Umsetzung – Kontrolle / by: (Language materials, printed)

Marketing Brands in Africa = Perspectives on the Evolution of Branding in an Emerging Market / by: (Language materials, printed)

Fashion Communication = Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 / by: (Language materials, printed)

Focus = How to Plan Strategy and Improve Execution to Achieve Growth / by: (Language materials, printed)

Political Marketing in the 2019 Canadian Federal Election by: (Language materials, printed)

Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten / by: (Language materials, printed)

Grundlagen empirischer Forschung = Zur Methodologie in der Betriebswirtschaftslehre / by: (Language materials, printed)

Ehrliche Events = Weg vom Hype hin zum Menschen – warum wir Events neu denken müssen und was es bringt / by: (Language materials, printed)

Design Thinking Research = Interrogating the Doing / by: (Language materials, printed)

Kundendialog online und offline = Das große 1x1 der Kundenakquisition, Kundenbindung und Kundenrückgewinnung / by: (Language materials, printed)

The Value of Luxury = An Emerging Perspective / by: (Language materials, printed)

Digitales Dialogmarketing = Grundlagen, Strategien, Instrumente / by: (Language materials, printed)

Marketing & Innovation 2021 = Digitalität – die Vernetzung von digital und analog / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO / by: (Language materials, printed)

Social Media im kommunalen Sektor = Einsatzfelder, Herausforderungen, Entwicklungsperspektiven / by: (Language materials, printed)

Google Data Studio for Beginners = Start Making Your Data Actionable / by: (Language materials, printed)

H2H Marketing = The Genesis of Human-to-Human Marketing / by: (Language materials, printed)

Eventpsychologie = Veranstaltungen wirksam optimieren: Grundlagen, Konzepte, Praxisbeispiele / by: (Language materials, printed)

Conference Proceedings Trends in Business Communication 2020 by: (Language materials, printed)

Strategic Social Media Management = Theory and Practice / by: (Language materials, printed)

Smarte Events = Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren / by: (Language materials, printed)

The Corporate Newsroom = Steering Companies Efficiently Through Communication / by: (Language materials, printed)

Organisational Buying = A Multidisciplinary Perspective / by: (Language materials, printed)

Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context / by: (Language materials, printed)

Leadership im Marketing = Sechs strategische Leitprinzipien als Erfolgstreiber für eine führende Markt- und Wettbewerbsposition / by: (Language materials, printed)

Multisensorik im stationären Handel = Grundlagen und Praxis der kundenzentrierten Filialgestaltung / by: (Language materials, printed)

Barrierefreie Events = Grundlagen und praktische Tipps zur Planung und Durchführung / by: (Language materials, printed)

KI in Marketing & Sales – Erfolgsmodelle aus Forschung und Praxis = Konzepte und Instrumente zum erfolgreichen Einsatz künstlicher Intelligenz / by: (Language materials, printed)

Sicher auftreten im Technischen Vertrieb = So überzeugen Sie Ihre Kunden / by: (Language materials, printed)

The Feeling Economy = How Artificial Intelligence Is Creating the Era of Empathy / by: (Language materials, printed)

KI – die neue Intelligenz im Vertrieb = Tools, Einsatzmöglichkeiten und Potenziale von Artificial Intelligence / by: (Language materials, printed)

Praxishandbuch B2B-Marketing = Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 11 Fallstudien / by: (Language materials, printed)

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations = A Structural Model of Leisure Visitors’ Destination Brand Associations / by: (Language materials, printed)

E-Commerce Trends in China = Social Commerce, Live-Streaming oder New Retail / by: (Language materials, printed)

Frontiers of Real Estate Science in Japan by: (Language materials, printed)

Praxisorientiertes Online-Marketing = Konzepte – Instrumente – Checklisten / by: (Language materials, printed)

Influencer Marketing = Für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen / by: (Language materials, printed)

Inszenierung und Dramaturgie für gelungene Events by: (Language materials, printed)

Markt und Marketing der Contemporary Art = Accrochages und Arrondiertes / by: (Language materials, printed)

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels = Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms / by: (Language materials, printed)

Vertriebskennzahlen = Kennzahlen und Kennzahlensysteme für das Vertriebsmanagement / by: (Language materials, printed)

The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing / by: (Language materials, printed)

Übertriebene Wertversprechen und Erwartungen im Startup-Crowdinvesting by: (Language materials, printed)

Strategic Innovative Marketing and Tourism in the COVID-19 Era = 9th ICSIMAT Conference 2020 / by: (Language materials, printed)

B2B Marketing = A Guidebook for the Classroom to the Boardroom / by: (Language materials, printed)

Handbuch Marketing-Controlling = Grundlagen – Methoden – Umsetzung / by: (Language materials, printed)

Green Marketing and Management in Emerging Markets = The Crucial Role of People Management in Successful Implementation / by: (Language materials, printed)

Marketing Tourism and Hospitality = Concepts and Cases / by: (Language materials, printed)

Social Media für Kommunalpolitiker by: (Language materials, printed)

Design Thinking Research = Translation, Prototyping, and Measurement / by: (Language materials, printed)

Ökonomie der Werbung = Grundlagen – Wirkungsweise – Geschäftsmodelle / by: (Language materials, printed)

Chinese Local New Luxury Brands in a Digitally Empowered Era = Cultivation, Transformation and Upgrading / by: (Language materials, printed)

Conjointanalyse = Methoden - Anwendungen - Praxisbeispiele / by: (Language materials, printed)

Generation Z Marketing and Management in Tourism and Hospitality = The Future of the Industry / by: (Language materials, printed)

eSport-Sponsoring = Erfolgsfaktoren – Herausforderungen – Potenziale / by: (Language materials, printed)

Technischer Vertrieb = Eine praxisorientierte Einführung in das Business-to-Business-Marketing / by: (Language materials, printed)

Vermarktung smarter Solutions = Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext / by: (Language materials, printed)

Bewerberkommunikation für Hochschulabsolventen der Generation Y = Erfolgreiches Recruiting im War for Talents: Status quo, Erwartungen und Perspektiven / by: (Language materials, printed)

Praxisleitfaden Customer Centricity = Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan / by: (Language materials, printed)

Firms in the Fashion Industry = Sustainability, Luxury and Communication in an International Context / by: (Language materials, printed)

Marke und Gedächtnis = Effektives Branding mit Erkenntnissen aus der Neuroforschung / by: (Language materials, printed)

Agiles Marketing Performance Management = 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis / by: (Language materials, printed)

Marketingkommunikation mit Out-of-Home-Medien = Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung / by: (Language materials, printed)

E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden / by: (Language materials, printed)

Berührende Online-Veranstaltungen = So gelingen digitale Events mit emotionaler Wirkung / by: (Language materials, printed)

Guten Content schreiben = So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt / by: (Language materials, printed)

Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie = Integration von Marketing, Vertrieb und Produktmanagement / by: (Language materials, printed)

Technology Application in the Tourism and Hospitality Industry of Bangladesh by: (Language materials, printed)

Die Wirkung von Beziehungen im Influencer Branding = Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments / by: (Language materials, printed)

Selbstmarketing für Wissenschaftler*innen = Methoden, Modelle und Instrumente / by: (Language materials, printed)

Vom Exposé zum Bucherfolg = Schreib- und PR-Leitfaden für engagierte Autor*innen / by: (Language materials, printed)

Smart Services Summit = Digital as an Enabler for Smart Service Business Development / by: (Language materials, printed)

Multivariate Analysis = An Application-Oriented Introduction / by: (Language materials, printed)

Social-Media-Kommunikation entlang der Customer Journey = Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten / by: (Language materials, printed)

Business in Africa in the Era of Digital Technology = Essays in Honour of Professor William Darley / by: (Language materials, printed)

Growth Hacking – konsequent umsetzen = Prozesse, Instrumente und Mindset für ein schnelles und nachhaltiges Wachstum – mit Roadmap und Checklisten / by: (Language materials, printed)

Political Marketing and Management in the 2020 New Zealand General Election by: (Language materials, printed)

Markenentwicklung und Markenführung für Gründer = Ein kompakter Leitfaden für den erfolgreichen Start im Markt / by: (Language materials, printed)

Marketing Communications in Emerging Economies, Volume I = Foundational and Contemporary Issues / by: (Language materials, printed)

Marktsegmentierung für Industriegütermärkte = Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten / by: (Language materials, printed)

Die KI-Entscheidung = Künstliche Intelligenz und was wir daraus machen / by: (Language materials, printed)

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R = A Workbook / by: (Language materials, printed)

Strategisches Vertriebsmanagement = Methoden für den systematischen B2B-Vertrieb im digitalen Zeitalter / by: (Language materials, printed)

Digitales Management und Marketing = So nutzen Unternehmen die Marktchancen der Digitalisierung / by: (Language materials, printed)

Erfolgsstrategien für Immobilienmakler = Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss / by: (Language materials, printed)

The Theory of the Marketing Firm = Responding to the Imperatives of Consumer-orientation / by: (Language materials, printed)

Die Bedrohung der sozialen Identität von Konsumenten = Eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen / by: (Language materials, printed)

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by: (Language materials, printed)

Context-Marketing = Der Schlüssel zum Verbraucherverhalten / by: (Language materials, printed)

Umsatz kommt von Umsetzen = Wie Sie Ihren Vorsprung im B2B-Vertrieb ausbauen und neun Kardinalfehler vermeiden / by: (Language materials, printed)

Strukturgleichungsmodellierung = Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS / by: (Language materials, printed)

Applied Social Marketing and Quality of Life = Case Studies from an International Perspective / by: (Language materials, printed)

Öffentliche Ausschreibungen gewinnen = So optimieren Sie Ihre Angebote im Umfeld öffentlicher Beschaffungsvorhaben / by: (Language materials, printed)

Corporate Social Responsibility and Employer Attractiveness = An International Perspective / by: (Language materials, printed)

Bewältigung des Privacy Paradoxons = Der Privacy Calculus im Kontext personalisierter Online-Kommunikation und die Rolle situativer Einflüsse / by: (Language materials, printed)

Future of Tourism in Asia by: (Language materials, printed)

Motivationale Determinanten der Wertschöpfung durch Customer Engagement = Theoretische Konzeption und Analyse am Beispiel des Automobilhandels / by: (Language materials, printed)

Business Analytics = Data Science for Business Problems / by: (Language materials, printed)

Professionelle Compliance-Kommunikation = Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren / by: (Language materials, printed)

Overtourism, Technology Solutions and Decimated Destinations by: (Language materials, printed)

Marketing Intelligence Analyse im deutschen Kochboxen-Markt = Von der integrierten Markt- und Wettbewerbsanalyse zum Competitive-Intelligence-Produkt am Beispiel von Marley Spoon / by: (Language materials, printed)

Quick Guide Nachhaltige Business-Meetings und -Events = Wie Sie betriebliche Veranstaltungen erfolgreich und zukunftsorientiert organisieren / by: (Language materials, printed)

Smartphone Apps im Einzelhandel = Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen / by: (Language materials, printed)

Marketing klipp & klar by: (Language materials, printed)

The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow / by: (Language materials, printed)

Cross-cultural marketing = theory, practice and relevance / by: (Language materials, printed)

Praxis-Guide für Nachhaltigkeit in der Eventbranche = Konzepte und Beispiele für Veranstaltungen mit ökologischer und ökonomischer Ausrichtung / by: (Language materials, printed)

Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce / by: (Language materials, printed)

Quick Guide Online-Reputation in IPO-Prozessen = Wie Sie Ihren guten Ruf rund um den Börsengang sichern / by: (Language materials, printed)

Festivalmanagement = Grundlagen der Produktion von Open-Air-Musikveranstaltungen / by: (Language materials, printed)

Consumer Decision Neuroscience = Ausgewählte Beiträge / by: (Language materials, printed)

Die Modebranche im Umbruch = Entwicklung des zukünftigen Einflusses von Digitalisierung und Nachhaltigkeit auf die Einkaufsprozesse / by: (Language materials, printed)

The Strategy Planning Process = Strategic Analyses, Objectives, Options and Projects / by: (Language materials, printed)

Online Produkttests zur Generierung von Online Reviews = Eine Analyse der Effekte auf das Review Rating und die Review Qualität / by: (Language materials, printed)

Quick Guide Recht im Influencer Marketing = Kompakte Einführung für Influencer, Unternehmen und Agenturen / by: (Language materials, printed)

The New Frontiers of International Business = Development, Evolving Topics, and Implications for Practice / by: (Language materials, printed)

Market Research with Panels = Types, Surveys, Analysis, and Applications / by: (Language materials, printed)

Dienstleistungsmanagement = Grundlagen – Konzepte – Instrumente / by: (Language materials, printed)

Vertriebs- und Geschäftsmodelle in der Logistikbranche = Wachstum sichern mit innovativen Strategien / by: (Language materials, printed)

Handbook of e-Tourism by: (Language materials, printed)

Das Fan-Prinzip = Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren / by: (Language materials, printed)

Performance Excellence in Marketing, Sales and Pricing = Leveraging Change, Lean and Innovation Management / by: (Language materials, printed)

Grundlagen der Onpage-Optimierung = Wie Sie suchmaschinenoptimierte Webseiten erstellen – und auf den obersten Plätzen landen / by: (Language materials, printed)

Grundlagen der Offpage-Optimierung = Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co / by: (Language materials, printed)

Modern Survey Analysis = Using Python for Deeper Insights / by: (Language materials, printed)

Employer Branding für KMUs = Wie Sie als Arbeitgeber zu einer attraktiven Marke werden / by: (Language materials, printed)

Candidate Experience auf Karriere-Webseiten der deutschen Bundesministerien = Eine Analyse unter Anwendung der CUBE-Formel nach Scholz / by: (Language materials, printed)

Analytics und Artificial Intelligence = Datenprojekte mehrwertorientiert, agil und nachhaltig planen und umsetzen / by: (Language materials, printed)

Social Media Monetization = Platforms, Strategic Models and Critical Success Factors / by: (Language materials, printed)

Pandemic, New Normal and Implications on Business = 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21) / by: (Language materials, printed)

Kollaborative Wertschöpfung mit strategischen Kunden = Instrumente und Best-Cases für nachhaltige Partnerschaften und überdurchschnittliches Wachstum / by: (Language materials, printed)

Moderne Presse- und Öffentlichkeitsarbeit für KMU = Strategie, Umsetzung, Tools und Evaluation / by: (Language materials, printed)

Multisensorisches Design von Verkaufsumgebungen = Sehen, Hören, Riechen / by: (Language materials, printed)

Erfolgreich im Pharma-Marketing = Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen / by: (Language materials, printed)

AI - The new intelligence in sales = Tools, applications and potentials of Artificial Intelligence / by: (Language materials, printed)

Marketing Effectiveness and Accountability in SMEs = A Multimethodological Approach / by: (Language materials, printed)

Public Relations and the Digital = Professional Discourse and Change / by: (Language materials, printed)

Essays on congruence theory in marketing = Special focus on digital products and webstores / by: (Language materials, printed)

Public Sector Marketing Communications Volume I = Public Relations and Brand Communication Perspectives / by: (Language materials, printed)

Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten / by: (Language materials, printed)

Marketing to the Aging Population = Strategies and Tools for Companies in Various Industries / by: (Language materials, printed)

Misleading Marketing Communication = Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / by: (Language materials, printed)

Contemporary Retail Marketing in Emerging Economies = The Case of Ghana’s Supermarket Chains / by: (Language materials, printed)

Wicked Problems = Herausforderungen für PR und Organisationskommunikation / by: (Language materials, printed)

Medienökonomie = Print, Fernsehen und Multimedia / by: (Language materials, printed)

Überzeugende Angebote als Wettbewerbsvorteil im B2B = In neun Schritten zu besseren Offerten, mehr Abschlüssen und höheren Margen / by: (Language materials, printed)

Economic Analysis of Housing Policy in Japan = Policy Concerning Housing Quality / by: (Language materials, printed)

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups by: (Language materials, printed)

Design Thinking etablieren = So verankern Sie Design Thinking im Unternehmen – bewährtes Vorgehensmodell, Erfahrungen, Fallbeispiele / by: (Language materials, printed)

Digitales Pricing = Strategische Preisbildung mit dem 3-Level-Ansatz – vom digitalen Geschäftsmodell bis zur Optimierung des Pricing-Prozesses / by: (Language materials, printed)

Donald Trump and the Branding of the American Presidency = The President of Segments / by: (Language materials, printed)

Digitalisierung und Hybrid Selling im B2B-Vertrieb = Kosten senken und Abschlussquoten steigern mit digitalen Kommunikationstools – Impulse zur Entscheidung und Umsetzung / by: (Language materials, printed)

Integriertes Online- und Offline-Channel-Marketing = Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing / by: (Language materials, printed)

Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende / by: (Language materials, printed)

Artist Brand Management = Künstlermarkenaufbau durch Musiklabels im digitalen Wandel / by: (Language materials, printed)

Agile Marketing Performance Management = 10 Success Factors for Maximizing Marketing ROI Dynamically / by: (Language materials, printed)

Medienökonomie = Alles, was Sie über Print, Fernsehen, Radio und Internet wissen müssen / by: (Language materials, printed)

Artificial Neural Networks and Structural Equation Modeling = Marketing and Consumer Research Applications / by: (Language materials, printed)

Das Anti-Greenwashing-Buch = Eine Schritt-für-Schritt-Anleitung für ehrliche Nachhaltigkeit in Unternehmen / by: (Language materials, printed)

Basiswissen Allgemeine Betriebswirtschaftslehre = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende / by: (Language materials, printed)

Marktpsychologie = Grundlagen und Anwendung / by: (Language materials, printed)

Warum kaufen Kunden, was sie kaufen = So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft für Marketing und Handel / by: (Language materials, printed)

Das Kommunikationskonzept = Einführung in die Entwicklung von Kommunikationskonzepten – In zehn Schritten zum Erfolg / by: (Language materials, printed)

Best of springerprofessional.de: Marketing + Vertrieb by: (Language materials, printed)

Neue Herausforderungen im Employer Branding = Wie Digitalisierung und Homeoffice den Aufbau von Arbeitgebermarken verändert haben / by: (Language materials, printed)

Wie Patienten ticken? Wie Konsumenten handeln! = Strategische Überlegungen für eine wirkungsvolle Gesundheitskommunikation / by: (Language materials, printed)

Add-on-Preissysteme = Determinanten und Konsequenzen der Konsumentenwahrnehmung / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

Business Development = Prozesse, Methoden und Werkzeuge / by: (Language materials, printed)

Vertriebspraxis Mittelstand = Ein Grundlagenwerk für Strategie, Führung und Sales / by: (Language materials, printed)

Customer Experience Management in Business-to-Business-Märkten = Eine branchenübergreifende Untersuchung zu Konzeption, Messung und Wirkungen / by: (Language materials, printed)

Quick Guide Franchising = Wie Sie mit der Partnership for Profit ein solides Business aufbauen / by: (Language materials, printed)

Online Fundraisers = Targeted Planning and Successful Implementation / by: (Language materials, printed)

Anwendungsfelder und Herausforderungen der Künstlichen Intelligenz = Wie KI die Gesellschaft und Marketing beeinflusst / by: (Language materials, printed)

Business Advancement through Technology Volume II = The Changing Landscape of Industry and Employment / by: (Language materials, printed)

Business Advancement through Technology Volume I = Markets and Marketing in Transition / by: (Language materials, printed)

Handbuch Investor Relations und Finanzkommunikation by: (Language materials, printed)

Marketing Communications and Brand Development in Emerging Markets Volume II = Insights for a Changing World / by: (Language materials, printed)

Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 / by: (Language materials, printed)

Sportmarketing = Grundlagen – Strategien – Instrumente / by: (Language materials, printed)

Advances in Digital Marketing and eCommerce = Third International Conference, 2022 / by: (Language materials, printed)

Beendigungsmanagement von Sponsoringbeziehungen = Konzeption und empirische Analyse eines Wirkungsmodells / by: (Language materials, printed)

Marketing = Eine Einführung in die marktorientierte Unternehmensführung / by: (Language materials, printed)

Der moderne Kunde – das PHANTOM = Kunden auf der Flucht: Wie der Vertrieb auf ein radikal neues Kaufverhalten reagieren muss / by: (Language materials, printed)

Kundenwertzentriertes Management = Value-to-Value – Pricing – Big Data – Controlling / by: (Language materials, printed)

Online Shopping Intentions = Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce / by: (Language materials, printed)

The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs by: (Language materials, printed)

Ordnung im Chaos – Kybernetik der Markenführung by: (Language materials, printed)

Strategic Islamic Marketing = A Roadmap for Engaging Muslim Consumers / by: (Language materials, printed)

Marketing in Culturally Distant Countries = Managing the 4Ps in Cross-Cultural Contexts / by: (Language materials, printed)

Digital Business = Grundlagen von Geschäftsmodellen und -prozessen in der Digitalen Wirtschaft / by: (Language materials, printed)

Celebrating the Past and Future of Marketing and Discovery with Social Impact = 2021 AMS Virtual Annual Conference and World Marketing Congress / by: (Language materials, printed)

Non-Fungible Tokens (NFTs) = Examining the Impact on Consumers and Marketing Strategies / by: (Language materials, printed)

Smart Services = Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive / by: (Language materials, printed)

Digital Business kompakt = Grundlagen von Geschäftsmodellen und -prozessen in der Digitalen Wirtschaft mit über 70 Fallbeispielen / by: (Language materials, printed)

Smart Services = Band 2: Geschäftsmodelle – Erlösmodelle – Kooperationsmodelle / by: (Language materials, printed)

COVID-19 and the Evolving Business Environment in Asia = The Hidden Impact on the Economy, Business and Society / by: (Language materials, printed)

Smart Services = Band 1: Konzepte – Methoden – Prozesse / by: (Language materials, printed)

International Strategic Management of Brands and Online Firms = Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization / by: (Language materials, printed)

Digital Business in Africa = Social Media and Related Technologies / by: (Language materials, printed)

Top-Verkäufer - Die Kompetenzen der Besten = Der strategische Entwicklungsplan zum High-Performer / by: (Language materials, printed)

Handbook of Technology Application in Tourism in Asia by: (Language materials, printed)

Social Media Analytics Strategy = Using Data to Optimize Business Performance / by: (Language materials, printed)

Nachhaltige MITO-Businessmodell-Transformation = Systematische Umsetzung mit dem MITO-Methoden-Tool / by: (Language materials, printed)

Wirkstoff Werbetext = Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber / by: (Language materials, printed)

Starke Texte der Unternehmenskommunikation = Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media / by: (Language materials, printed)

Marketing = Grundlagen für Studium und Praxis / by: (Language materials, printed)

Agile Marketing Strategies = New Approaches to Engaging Consumer Behavior / by: (Language materials, printed)

Ideengeschichte der BWL II = Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management / by: (Language materials, printed)

Multi-Channel-Marketing = Grundlagen – Instrumente – Prozesse / by: (Language materials, printed)

Werbewirkung und Controlling im Content-Marketing = Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen / by: (Language materials, printed)

Handbuch Unternehmenskommunikation = Strategie – Management – Wertschöpfung / by: (Language materials, printed)

Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates / by: (Language materials, printed)

Brand Evolution = Moderne Markenführung im digitalen Zeitalter / by: (Language materials, printed)

Implementierung von Geschäftsmodellinnovationen im Kontext der digitalen Servitisation im industriellen Maschinen- und Anlagenbau = Eine empirische Analyse von internen Fähigkeiten und Organisationsstrukturen im Transformationsprozess / by: (Language materials, printed)

Markentools I: Brand Canvas = Marken holistisch verstehen und managen mit dem B*canvas 2.0 / by: (Language materials, printed)

Technology Application in Tourism in Asia = Innovations, Theories and Practices / by: (Language materials, printed)

Sustainable Luxury = An International Perspective / by: (Language materials, printed)

Order in Chaos - Cybernetics of Brand Management by: (Language materials, printed)

Überzeugen im Business = Wie Sie ein erstes Nein in ein entschiedenes Ja verwandeln – 12 Praxistipps / by: (Language materials, printed)

Qualitative Markt- und Konsumforschung = Einführung und Praxis-Handbuch / by: (Language materials, printed)

Entrepreneurs Navigating a Universe of Disruption by: (Language materials, printed)

Political Branding in Turbulent times by: (Language materials, printed)

Fashion in 21st Century China = Design, Education, and Business / by: (Language materials, printed)

Agrarkommunikation = Eine Einführung in Theorie, Konzeption und Umsetzung / by: (Language materials, printed)

Marketing Tourist Destinations in Emerging Economies = Towards Competitive and Sustainable Emerging Tourist Destinations / by: (Language materials, printed)

Handbook of Market Research by: (Language materials, printed)

Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 / by: (Language materials, printed)

Marketing Analytics = Perspektiven – Technologien – Anwendungsfelder / by: (Language materials, printed)

Contextual Strategic Entrepreneurship = Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness / by: (Language materials, printed)

Mobile In-Store Analytics = Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel / by: (Language materials, printed)

Political Marketing in the 2020 U.S. Presidential Election by: (Language materials, printed)

Powerful Presentations = Selling Your Story on Stage or In The Boardroom / by: (Language materials, printed)

Marketing Communications in Emerging Economies, Volume II = Conceptual Issues and Empirical Evidence / by: (Language materials, printed)

Praxisorientiertes Marketing = Grundlagen – Instrumente – Fallbeispiele / by: (Language materials, printed)

Integrated Marketing Communications = A Global Brand-Driven Approach / by: (Language materials, printed)

Green Marketing in Emerging Economies = A Communications Perspective / by: (Language materials, printed)

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace = Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Neuromarketing in Business = Identifying Implicit Purchase Drivers and Leveraging them for Sales / by: (Language materials, printed)

Social Marketing = Verhaltensänderungen fürs Gemeinwohl - Eine anwendungsorientierte Einführung / by: (Language materials, printed)

Case Based Research in Tourism, Travel, Hospitality and Events by: (Language materials, printed)

Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten by: (Language materials, printed)

The Right Sensory Mix = Decoding Customers’ Behavior and Preferences / by: (Language materials, printed)

H2H-Marketing – von Menschen für Menschen = Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung / by: (Language materials, printed)

Marketing in der Gesundheitswirtschaft = Eine praxisbezogene konzeptionelle Einordnung / by: (Language materials, printed)

Journalismus und Unternehmenskommunikation = Zwischen Konvergenz und Konkurrenz / by: (Language materials, printed)

Sociolinguistics and Business Talk = A Role-Playing Approach / by: (Language materials, printed)

Commodity Marketing = Strategies, Concepts, and Cases / by: (Language materials, printed)

Consumption, Production, and Entrepreneurship in the Time of Coronavirus = A Business Perspective of the Pandemic / by: (Language materials, printed)

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo / by: (Language materials, printed)

Leading Edge Technologies in Fashion Innovation = Product Design and Development Process from Materials to the End Products to Consumers / by: (Language materials, printed)

Social Impact of Wine Marketing = The Challenge of Digital Technologies to Regulation / by: (Language materials, printed)

Trend Management = How to Effectively Use Trend-Knowledge in Your Company / by: (Language materials, printed)

Shaping the Future of Your Business = How To Enable Your Organisation To Manage Market Changes and Crises / by: (Language materials, printed)

Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies / by: (Language materials, printed)

Marketingübungsbuch = Aufgaben und Lösungen / by: (Language materials, printed)

Digital Service Delivery in Africa = Platforms and Practices / by: (Language materials, printed)

Events und Wege aus der Krise = "The New Normal" aus Sicht von Wissenschaft und Praxis / by: (Language materials, printed)

Quick Guide Onlinefragebogen = Wie Sie Ihre Zielgruppe professionell im Web befragen / by: (Language materials, printed)

Media and Change Management = Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility / by: (Language materials, printed)

Global Marketing Strategy = An Executive Digest / by: (Language materials, printed)

Social Media Management = Using Social Media as a Business Instrument / by: (Language materials, printed)

Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung = Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests / by: (Language materials, printed)

Influencer Branding in der Versicherungswirtschaft by: (Language materials, printed)

Marketing Communications and Brand Development in Emerging Economies Volume I = Contemporary and Future Perspectives / by: (Language materials, printed)

Der Social-Media-Zyklus = Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen / by: (Language materials, printed)

Das strukturierte Verkaufsgespräch = Die wichtigsten Werkzeuge für den Vertrieb und ihre Anwendung in der Praxis / by: (Language materials, printed)

Direktmarketing mit dem Telefon = Kompaktes Wissen für den erfolgreichen telefonischen Kundendialog / by: (Language materials, printed)

Strategische Philanthropie = Wie Sie mit Ihrem Engagement mehr Wirkung erzielen / by: (Language materials, printed)

Wert- und Interessenkonflikte in der strategischen Kommunikation = Kommunikationswissenschaftliche Analysen zu Organisationen im Spannungsfeld zwischen Gemeinwohl und Partikularinteressen / by: (Language materials, printed)

The authority guide to writing & implementing a marketing plan = a step-by-step manual to make you a smarter marketer and maximise your business profits / by: (Language materials, printed)

Agile marketing : = unlock adaptive and data-driven marketing for long-term success / by: (Language materials, printed)

Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses / by: (Language materials, printed)

Inclusive marketing : = why representation matters to your customers and your brand / by: (Language materials, printed)

Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future / by: (Language materials, printed)

Business opportunities and risks in China = strategies and recommendations from a European perspective / by: (Language materials, printed)

Customer-centricity in organized retailing = a guide to the basis of winning strategies / by: (Language materials, printed)

The strategic marketing of science, technology, and medical journals = a business history of a dynamic marketplace, 2000-2020 / by: (Language materials, printed)

Political marketing in the 2021 Canadian federal election by: (Language materials, printed)

Marketing for sustainable development = rethinking consumption models / by: (Language materials, printed)

No forms, no spam, no cold calls : = the next generation of account-based sales and marketing / by: (Language materials, printed)

Marketing communications and brand development in emerging economies.. Volume I,. Contemporary and future perspectives by: (Language materials, printed)

Fashion communication in the digital age = proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / by: (Language materials, printed)

Media economics in Austria = a comparison to germany on print, television, radio and the internet / by: (Language materials, printed)

Contemporary trends in marketing = problems, processes and prospects / by: (Language materials, printed)

Multisensory design of retail environments = vision, sound, and scent / by: (Language materials, printed)

Consumers, society and marketing = a sustainability perspective / by: (Language materials, printed)

State of the art in partial least squares structural equation modeling (PLS-SEM) = methodological extensions and applications in the social sciences and beyond / by: (Language materials, printed)

Recent advances in modeling and forecasting Kaiyu = tools for predicting and verifying the effects of urban revitalization policy / by: (Language materials, printed)

Customer centricity in new product development = radical customer orientation as the key to high-potential innovations / by: (Language materials, printed)

Transmedia brand storytelling = immersive experiences from theory to practice / by: (Language materials, printed)

Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats / by: (Language materials, printed)

Research on Islamic business concepts = proceedings of the 13th Global Islamic Marketing Conference, October 2022 / by: (Language materials, printed)

Digital disruption and media transformation = how technological innovation shapes the future of communication / by: (Language materials, printed)

Active price management = be a price maker, not a price taker! / by: (Language materials, printed)

The Korean wave in a post-pandemic world = BTS, Cosmax and Squid Game / by: (Language materials, printed)

Operators are standing by = use the power of infomercials and TV marketing to sell your products and keep customers calling / by: (Language materials, printed)

Always on = advertising, marketing, and media in an era of consumer control / by: (Language materials, printed)

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing / by: (Language materials, printed)

Tips and traps for marketing your business by: (Language materials, printed)

Manager's guide to marketing, advertising, and publicity by: (Language materials, printed)

Buy me! = new ways to get customers to choose your products and ignore the rest / by: (Language materials, printed)

Principles of marketing / by: (Language materials, printed)

Paradigm shift in business = critical appraisal of agile management practices / by: (Language materials, printed)

Encyclopedia of sustainable management by: (Language materials, printed)

The marketing of service-dominant logic = a rhetorical approach / by: (Language materials, printed)

Consumer awareness and textile sustainability by: (Language materials, printed)

The customer asset = understanding and managing its value / by: (Language materials, printed)

Sensory marketing in retail = an introduction to the multisensory nature of retail stores / by: (Language materials, printed)

Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably / by: (Language materials, printed)

The virtues of green marketing = a constructive take on corporate rhetoric / by: (Language materials, printed)

International marketing research = a transformative approach / by: (Language materials, printed)

Organizational listening and response = attending to external stakeholders / by: (Language materials, printed)

Maladaptive consumer behavior = theory, research, and intervention / by: (Language materials, printed)

The Palgrave handbook of consumerism issues in the apparel industry by: (Language materials, printed)

Advances in advertising research XIV = harder, better, faster, stronger : advertising and communication between immediacy and sustainability / by: (Language materials, printed)

The psychology behind design = a marketing perspective / by: (Language materials, printed)

Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing / by: (Language materials, printed)

Strategic social media management = theory and practice / by: (Language materials, printed)

Digital product management = frameworks -- tools -- cases / by: (Language materials, printed)

Scholarly publishing in the humanities, 2000-2024 = marketing and communications challenges and opportunities / by: (Language materials, printed)

Advances in data analytics for influencer marketing = an interdisciplinary approach / by: (Language materials, printed)

Chinese marketing and management scales by: (Language materials, printed)

Humanism in marketing = responsible leadership and the human-to-human approach / by: (Language materials, printed)

Contemporary marketing management for tourism and hospitality = how new tech and Gen Z drive sustainable business transformation / by: (Language materials, printed)

Marketing and sales in the metaverse = understanding and profiting from the metaverse : an introduction for businesses / by: (Language materials, printed)

Job market signaling in public administration by: (Language materials, printed)

ChatGPT for marketing = learn practical applications of ChatGPT for marketing / by: (Language materials, printed)

Muslim identities in contemporary televangelists' online discourse by: (Language materials, printed)

Marketing analytics = a practical guide to improving consumer insights using data techniques / by: (Language materials, printed)

100 great marketing ideas from leading companies around the world by: (Language materials, printed)

The 50 plus market = why the future is age-neutral when it comes to marketing and branding strategies / by: (Language materials, printed)

Beyond buzz = the next generation of word-of-mouth marketing / by: (Language materials, printed)

Building a brand = an Emerald guide. by: (Language materials, printed)

Truth = new rules for marketing in a skeptical world / by: (Language materials, printed)

Underdog advertising = proven principles to compete and win against the giants in any industry / by: (Language materials, printed)

Smart sales people don't advertise = 10 ways to outsmart your competition with guerilla marketing / by: (Language materials, printed)

The Routledge companion to nonprofit marketing by: (Language materials, printed)

Podcast academy = the business podcasting book : launching, marketing, and measuring your Podcast / by: (Language materials, printed)

Marketing and sales management by: (Language materials, printed)

Marketing in the 21st century = an Emerald guide. by: (Language materials, printed)

Marketing made simple by: (Language materials, printed)

Marketing to China in China and from China by: (Language materials, printed)

Markets and marketing = an Emerald guide. by: (Language materials, printed)

Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes by: (Language materials, printed)

Marketing by: (Language materials, printed)

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication / by: (Language materials, printed)

Heritage marketing by: (Language materials, printed)

Global trends and challenges in services by: (Language materials, printed)

Focus on markets and marketing by: (Language materials, printed)

Essentials of marketing / by: (Language materials, printed)

Creative marketing = an extended metaphor for marketing in a new age / by: (Language materials, printed)

The copywriting sourcebook = how to write better copy, faster : for everything from ads to websites / by: (Language materials, printed)

Challenging business relationships by: (Language materials, printed)

Chaotics = the business of managing and marketing in the age of turbulence / by: (Language materials, printed)

Boom = marketing to the ultimate power consumer--the baby boomer woman / by: (Language materials, printed)

Brands = the logos of the global economy / by: (Language materials, printed)

Encyclopedia of tourism by: (Language materials, printed)

From marking products to marketing brands = a legal perspective on the history of brand marketing / by: (Language materials, printed)

Marketing in a multicultural and vibrant world = proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 / by: (Language materials, printed)

The Palgrave handbook of sustainability in fashion by: (Language materials, printed)

Marketing cases from emerging multinational enterprises (eMNEs) = national brands asserting themselves on the global stage / by: (Language materials, printed)

Understanding artificial intelligence = fundamentals, use cases and methods for a corporate AI journey / by: (Language materials, printed)

The digital marketer's playbook = how to effectively collaborate with agencies, freelancers, and digital marketing experts / by: (Language materials, printed)

Applied multidimensional scaling of asymmetric relationships by: (Language materials, printed)

Advances in national brand and private label marketing = 11th International Conference, Oxford, UK, 2024 / by: (Language materials, printed)

Internal marketing = issues and perspectives for internal customer-centric management : internal marketing / by: (Language materials, printed)

Contemporary business research in the Islamic World = proceedings of the 14th Global Islamic Marketing Conference, September 2023 / by: (Language materials, printed)

Godfather marketing = prophecies for the markets of the future / by: (Language materials, printed)

Multichannel marketing = strategy -- design -- digital technology / by: (Language materials, printed)

The public sector as an employer of choice in Germany = the influence of work values on the attractiveness of public employment / by: (Language materials, printed)

Find your market-oriented competitive advantage = a toolkit for strategy and branding / by: (Language materials, printed)

33 phenomena of purchasing decisions = understanding customer behavior - knowledge and inspiration / by: (Language materials, printed)

Promoting organizational performance through 5G and agile marketing by: (Language materials, printed)

Handbook of research on the interplay between service quality and customer delight by: (Language materials, printed)

Marketing IT products and services by: (Language materials, printed)

Sustainability in fashion: creativity, education, and innovation = proceedings of FL_Fashion & Sustainability International Conference, 2022 / by: (Language materials, printed)

建立小眾運動品牌購買意願模型 = = Establishing a Model for Purchase Intentions of Niche Sports Brands / by: (Language materials, printed)

Customer xperience leadership = a blueprint to maximize performance / by: (Language materials, printed)

AI and data engineering solutions for effective marketing by: (Language materials, printed)

Phygital approaches to social marketing by: (Language materials, printed)

AI, corporate social responsibility, and marketing in modern organizations by: (Language materials, printed)

Data analytics and influencer marketing for cultivating brand evangelism and affinity by: (Language materials, printed)

Principles of strategic communication by: (Language materials, printed)

Customer service marketing = managing the customer experience / by: (Language materials, printed)