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Customer journeys in fashion = from linear to multilevel /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer journeys in fashion/ by Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar.
其他題名:	from linear to multilevel /
作者:	Kent, Anthony M.
其他作者:	Peirson-Smith, Anne.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	ix, 383 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Customer relations. -
電子資源:	https://doi.org/10.1007/978-3-031-83951-1
ISBN:	9783031839511

Customer journeys in fashion = from linear to multilevel /
Kent, Anthony M.

Customer journeys in fashionfrom linear to multilevel /[electronic resource] :by Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar. - Cham :Springer Nature Switzerland :2025. - ix, 383 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Physical retailing -- Chapter 2 Digital and online -- Chapter 3 Social media and social commerce -- Chapter 4 Consumers on the move -- Chapter 5 Entertainment led content -- Chapter 6 Co- creation -- Chapter 7 Alternative journeys -- Chapter 8 Convergence of stages -- Chapter 9 Ethics -- Chapter 10 Sustainability -- Conclusion.

This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys. The first section begins with a review of the stages of the journey and current research that challenges its linearity, taking a management perspective through the lenses of retail, digital and social media. The second section has a consumer perspective, recognising the increasing agency of consumers to determine their shopping journey that questions conventional assumptions about producers and consumers, sellers and customers. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability. The book concludes by looking forward to a constellation of different journeys. Anthony M. Kent is Professor of Fashion Marketing in the Nottingham School of Art and Design. His has published widely in fashion, retail and design with a focus on the convergence of physical and online worlds in fashion retail and the emerging concepts of personalisation and sustainable fashion. Anne Peirson-Smith, PhD is Professor of Fashion, School of Design, Arts and Creative Industries, Northumbria University. She teaches and researches fashion marketing communication and management and sustainable fashion, with an industry background in branding and public relations. She has published numerous scholarly articles and book chapters on fashion marketing and communicating sustainable fashion. Dr Yuri Siregar is Director of Student Education, and Lecturer in Fashion Marketing and Brand Design at the School of Design, University of Leeds. A former Creative Director in advertising, his research focuses on consumer experiences in physical and digital spaces, emphasising people-centred atmospherics design.

ISBN: 9783031839511

Standard No.: 10.1007/978-3-031-83951-1doiSubjects--Topical Terms:

560399
Customer relations.

LC Class. No.: HD9940.A2 / K46 2025

Dewey Class. No.: 658.812

Customer journeys in fashion = from linear to multilevel /
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520 $a This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys. The first section begins with a review of the stages of the journey and current research that challenges its linearity, taking a management perspective through the lenses of retail, digital and social media. The second section has a consumer perspective, recognising the increasing agency of consumers to determine their shopping journey that questions conventional assumptions about producers and consumers, sellers and customers. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability. The book concludes by looking forward to a constellation of different journeys. Anthony M. Kent is Professor of Fashion Marketing in the Nottingham School of Art and Design. His has published widely in fashion, retail and design with a focus on the convergence of physical and online worlds in fashion retail and the emerging concepts of personalisation and sustainable fashion. Anne Peirson-Smith, PhD is Professor of Fashion, School of Design, Arts and Creative Industries, Northumbria University. She teaches and researches fashion marketing communication and management and sustainable fashion, with an industry background in branding and public relations. She has published numerous scholarly articles and book chapters on fashion marketing and communicating sustainable fashion. Dr Yuri Siregar is Director of Student Education, and Lecturer in Fashion Marketing and Brand Design at the School of Design, University of Leeds. A former Creative Director in advertising, his research focuses on consumer experiences in physical and digital spaces, emphasising people-centred atmospherics design.
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