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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference/ edited by Victoria L. Crittenden.
其他作者:	Crittenden, Victoria L.
面頁冊數:	XXV, 520 p. 59 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-13248-8
ISBN:	9783319132488

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Victoria L. Crittenden. - 1st ed. 2015. - XXV, 520 p. 59 illus.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319132488

Standard No.: 10.1007/978-3-319-13248-8doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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