國立虎尾科技大學 |

Internet-Based Customer Value Management = Developing Customer Relationships Online /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internet-Based Customer Value Management/ by Tymoteusz Doligalski.
其他題名:	Developing Customer Relationships Online /
作者:	Doligalski, Tymoteusz.
面頁冊數:	IX, 152 p. 9 illus., 2 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-09855-5
ISBN:	9783319098555

Internet-Based Customer Value Management = Developing Customer Relationships Online /
Doligalski, Tymoteusz.

Internet-Based Customer Value ManagementDeveloping Customer Relationships Online /[electronic resource] :by Tymoteusz Doligalski. - 1st ed. 2015. - IX, 152 p. 9 illus., 2 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

ISBN: 9783319098555

Standard No.: 10.1007/978-3-319-09855-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Internet-Based Customer Value Management = Developing Customer Relationships Online /
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