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Beyond Superfund : = How four commun...

ProQuest Information and Learning Co.

Beyond Superfund : = How four communities market outdoor recreation to overcome stigma.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Beyond Superfund :/
其他題名:	How four communities market outdoor recreation to overcome stigma.
作者:	Christensen, Kelley J. H.
面頁冊數:	1 online resource (126 pages)
附註:	Source: Masters Abstracts International, Volume: 55-05.
標題:	Technical communication. -
電子資源:	click for full text (PQDT)
ISBN:	9781339861142

Beyond Superfund : = How four communities market outdoor recreation to overcome stigma.
Christensen, Kelley J. H.

Beyond Superfund :How four communities market outdoor recreation to overcome stigma. - 1 online resource (126 pages)

Source: Masters Abstracts International, Volume: 55-05.

Thesis (M.S.)--Montana Tech of The University of Montana, 2016.

Includes bibliographical references

This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339861142Subjects--Topical Terms:

1179412
Technical communication.
Index Terms--Genre/Form:

554714
Electronic books.

Beyond Superfund : = How four communities market outdoor recreation to overcome stigma.
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100 1 $a Christensen, Kelley J. H. $3 1188756
245 1 0 $a Beyond Superfund : $b How four communities market outdoor recreation to overcome stigma.
264 0 $c 2016
300 $a 1 online resource (126 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
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500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Adviser: Karen Sorenson.
502 $a Thesis (M.S.)--Montana Tech of The University of Montana, 2016.
504 $a Includes bibliographical references
520 $a This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Technical communication. $3 1179412
650 4 $a Recreation. $3 559433
650 4 $a Rhetoric. $3 567738
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0643
690 $a 0814
690 $a 0681
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Montana Tech of The University of Montana. $b Technical Communication. $3 1188757
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10128082 $z click for full text (PQDT)

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