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Online atmospherics : = An investiga...

ProQuest Information and Learning Co.

Online atmospherics : = An investigation of feeling and Internet purchase intention.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Online atmospherics :/
其他題名:	An investigation of feeling and Internet purchase intention.
作者:	Price-Rankin, Kelly.
面頁冊數:	1 online resource (85 pages)
附註:	Source: Dissertation Abstracts International, Volume: 65-12, Section: A, page: 4645.
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780496171101

Online atmospherics : = An investigation of feeling and Internet purchase intention.
Price-Rankin, Kelly.

Online atmospherics :An investigation of feeling and Internet purchase intention. - 1 online resource (85 pages)

Source: Dissertation Abstracts International, Volume: 65-12, Section: A, page: 4645.

Thesis (Ph.D.)--The University of Tennessee, 2004.

Includes bibliographical references

This study examines the online atmospheric cues of color and music and their impact upon feeling, attitude and purchase intention of consumers in the online environment. The research design was experimental and used data from a questionnaire. A pilot test of the instrument was conducted. The final questionnaire contained 39 items and a demographic section. A total of 200 questionnaires were collected. Participants were randomly assigned to one of four groups. Each group of 50 participants was exposed to a specific set of online atmospheric elements. The results indicated that Hypotheses 1, 3 and 4 were rejected while Hypotheses 2 and 5 were accepted. Managerial and theoretical implications are discussed along with future research suggestions.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780496171101Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Online atmospherics : = An investigation of feeling and Internet purchase intention.
LDR:01897ntm a2200313K 4500 001 912737
005 20180608130836.5
006 m o u
007 cr mn||||a|a||
008 190606s2004 xx obm 000 0 eng d
020 $a 9780496171101
035 $a (MiAaPQ)AAI3156537
035 $a AAI3156537
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Price-Rankin, Kelly. $3 1185240
245 1 0 $a Online atmospherics : $b An investigation of feeling and Internet purchase intention.
264 0 $c 2004
300 $a 1 online resource (85 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 65-12, Section: A, page: 4645.
500 $a Major Adviser: Ann Fairhurst.
502 $a Thesis (Ph.D.)--The University of Tennessee, 2004.
504 $a Includes bibliographical references
520 $a This study examines the online atmospheric cues of color and music and their impact upon feeling, attitude and purchase intention of consumers in the online environment. The research design was experimental and used data from a questionnaire. A pilot test of the instrument was conducted. The final questionnaire contained 39 items and a demographic section. A total of 200 questionnaires were collected. Participants were randomly assigned to one of four groups. Each group of 50 participants was exposed to a specific set of online atmospheric elements. The results indicated that Hypotheses 1, 3 and 4 were rejected while Hypotheses 2 and 5 were accepted. Managerial and theoretical implications are discussed along with future research suggestions.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
650 4 $a Design. $3 595500
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0389
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Tennessee. $3 1185241
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3156537 $z click for full text (PQDT)

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