國立虎尾科技大學 |

Social Impact of Wine Marketing = The Challenge of Digital Technologies to Regulation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social Impact of Wine Marketing/ by Mojca Ramšak.
其他題名:	The Challenge of Digital Technologies to Regulation /
作者:	Ramšak, Mojca.
面頁冊數:	X, 120 p. 7 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Health Economics. -
電子資源:	https://doi.org/10.1007/978-3-030-89224-1
ISBN:	9783030892241

Social Impact of Wine Marketing = The Challenge of Digital Technologies to Regulation /
Ramšak, Mojca.

Social Impact of Wine MarketingThe Challenge of Digital Technologies to Regulation /[electronic resource] :by Mojca Ramšak. - 1st ed. 2022. - X, 120 p. 7 illus.online resource. - Contributions to Management Science,2197-716X. - Contributions to Management Science,.

1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or Curative Purposes -- 7. Children and Adolescents as a Marketing Target -- 8. Social Media, Alcohol, and Young People -- 9. Masculinity and Practices of Drinking -- 10. Drinking Games -- 11. Digital Marketing Strategies during a Coronavirus Pandemic -- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry -- 13. Brand Stretching and Popular Culture -- 14. Legislation between Norm and Practice -- 15. Conclusion: The Unplugged Path to Alcoholism.

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

ISBN: 9783030892241

Standard No.: 10.1007/978-3-030-89224-1doiSubjects--Topical Terms:

786205
Health Economics.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Social Impact of Wine Marketing = The Challenge of Digital Technologies to Regulation /
LDR:03867nam a22004095i 4500 001 1093422
003 DE-He213
005 20220124132942.0
007 cr nn 008mamaa
008 221228s2022 sz | s |||| 0|eng d
020 $a 9783030892241 $9 978-3-030-89224-1
024 7 $a 10.1007/978-3-030-89224-1 $2 doi
035 $a 978-3-030-89224-1
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Ramšak, Mojca. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1261580
245 1 0 $a Social Impact of Wine Marketing $h [electronic resource] : $b The Challenge of Digital Technologies to Regulation / $c by Mojca Ramšak.
250 $a 1st ed. 2022.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2022.
300 $a X, 120 p. 7 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Contributions to Management Science, $x 2197-716X
505 0 $a 1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or Curative Purposes -- 7. Children and Adolescents as a Marketing Target -- 8. Social Media, Alcohol, and Young People -- 9. Masculinity and Practices of Drinking -- 10. Drinking Games -- 11. Digital Marketing Strategies during a Coronavirus Pandemic -- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry -- 13. Brand Stretching and Popular Culture -- 14. Legislation between Norm and Practice -- 15. Conclusion: The Unplugged Path to Alcoholism.
520 $a This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
650 2 4 $a Health Economics. $3 786205
650 2 4 $a Health Care. $3 1365997
650 2 4 $a IT in Business. $3 1064965
650 2 4 $a Quality of Life Research. $3 671860
650 2 4 $a Health Policy. $3 577593
650 0 $a Medical economics. $3 559095
650 0 $a Medical care. $3 654242
650 0 $a Business information services. $3 654161
650 0 $a Quality of life. $3 564877
650 0 $a Medical policy. $3 570081
650 0 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030892234
776 0 8 $i Printed edition: $z 9783030892258
776 0 8 $i Printed edition: $z 9783030892265
830 0 $a Contributions to Management Science, $x 1431-1941 $3 1253929
856 4 0 $u https://doi.org/10.1007/978-3-030-89224-1
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)