The Paradox of Points = Theoretical ...
Köcher, Sören.

 

  • The Paradox of Points = Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The Paradox of Points/ by Sören Köcher.
    Reminder of title: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs /
    Author: Köcher, Sören.
    Description: XIX, 163 p. 27 illus.online resource. :
    Contained By: Springer Nature eBook
    Subject: Marketing. -
    Online resource: https://doi.org/10.1007/978-3-658-09543-7
    ISBN: 9783658095437
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