國立虎尾科技大學 |

The Growth of the Scholarly Publishing Industry in the U.S. = A Business History of a Changing Marketplace, 1939–1946 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Growth of the Scholarly Publishing Industry in the U.S./ by Albert N. Greco.
其他題名:	A Business History of a Changing Marketplace, 1939–1946 /
作者:	Greco, Albert N.
面頁冊數:	XVI, 100 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-99549-6
ISBN:	9783319995496

The Growth of the Scholarly Publishing Industry in the U.S. = A Business History of a Changing Marketplace, 1939–1946 /
Greco, Albert N.

The Growth of the Scholarly Publishing Industry in the U.S.A Business History of a Changing Marketplace, 1939–1946 /[electronic resource] :by Albert N. Greco. - 1st ed. 2019. - XVI, 100 p.online resource.

1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing.

This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

ISBN: 9783319995496

Standard No.: 10.1007/978-3-319-99549-6doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

The Growth of the Scholarly Publishing Industry in the U.S. = A Business History of a Changing Marketplace, 1939–1946 /
LDR:03070nam a22004095i 4500 001 1007008
003 DE-He213
005 20200702145133.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783319995496 $9 978-3-319-99549-6
024 7 $a 10.1007/978-3-319-99549-6 $2 doi
035 $a 978-3-319-99549-6
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Greco, Albert N. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1300695
245 1 4 $a The Growth of the Scholarly Publishing Industry in the U.S. $h [electronic resource] : $b A Business History of a Changing Marketplace, 1939–1946 / $c by Albert N. Greco.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a XVI, 100 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing.
520 $a This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
650 0 $a Marketing. $3 557931
650 0 $a Printing. $3 599714
650 0 $a Publishers and publishing. $3 572437
650 2 4 $a Printing and Publishing. $3 669578
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319995489
776 0 8 $i Printed edition: $z 9783319995502
776 0 8 $i Printed edition: $z 9783030076092
856 4 0 $u https://doi.org/10.1007/978-3-319-99549-6
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)