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Achieving brand loyalty in China thr...
~
Frass, Alexander.
Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Achieving brand loyalty in China through after-sales services/ by Alexander Frass.
Reminder of title:
with a particular focus on the influences of cultural determinants /
Author:
Frass, Alexander.
Published:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:
xxi, 317 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Consumer behavior - China. -
Online resource:
http://dx.doi.org/10.1007/978-3-658-14367-1
ISBN:
9783658143671
Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
Frass, Alexander.
Achieving brand loyalty in China through after-sales services
with a particular focus on the influences of cultural determinants /[electronic resource] :by Alexander Frass. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 317 p. :ill., digital ;24 cm. - Business analytics. - Business analytics..
Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
ISBN: 9783658143671
Standard No.: 10.1007/978-3-658-14367-1doiSubjects--Topical Terms:
562508
Consumer behavior
--China.
LC Class. No.: HF5415.33.C6 / F73 2016
Dewey Class. No.: 658.83420951
Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
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by Alexander Frass.
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Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
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