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Market Mediations = Semiotic Investi...

Heilbrunn, B.

Market Mediations = Semiotic Investigations on Consumers, Objects and Brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market Mediations/ by B. Heilbrunn.
其他題名:	Semiotic Investigations on Consumers, Objects and Brands /
作者:	Heilbrunn, B.
面頁冊數:	XIII, 250 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1057/9781137509987
ISBN:	9781137509987

Market Mediations = Semiotic Investigations on Consumers, Objects and Brands /
Heilbrunn, B.

Market MediationsSemiotic Investigations on Consumers, Objects and Brands /[electronic resource] :by B. Heilbrunn. - 1st ed. 2015. - XIII, 250 p.online resource.

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

ISBN: 9781137509987

Standard No.: 10.1057/9781137509987doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Market Mediations = Semiotic Investigations on Consumers, Objects and Brands /
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