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Promoting organizational performance through 5G and agile marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Promoting organizational performance through 5G and agile marketing/ José Duarte Santos, Bruno Miguel Sousa.
other author:	Santos, Jose Duarte,
Published:	Hershey, Pennsylvania :IGI Global, : 2023.,
Description:	1 online resource (316 p.) :ill. (some color) :
Subject:	Performance technology. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4
ISBN:	9781668455258 (electronic bk.)

Promoting organizational performance through 5G and agile marketing
Promoting organizational performance through 5G and agile marketing[electronic resource] /José Duarte Santos, Bruno Miguel Sousa. - Hershey, Pennsylvania :IGI Global,2023. - 1 online resource (316 p.) :ill. (some color) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.

"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"--

ISBN: 9781668455258 (electronic bk.)Subjects--Topical Terms:

636148
Performance technology.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5549.5.P37 / P76 2023eb

Dewey Class. No.: 658.3/14

Promoting organizational performance through 5G and agile marketing
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245 0 0 $a Promoting organizational performance through 5G and agile marketing $h [electronic resource] / $c José Duarte Santos, Bruno Miguel Sousa.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2023.
300 $a 1 online resource (316 p.) : $b ill. (some color)
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.
520 $a "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- $c Provided by publisher.
650 0 $a Performance technology. $3 636148
650 0 $a Marketing. $3 557931
650 0 $a Organizational behavior. $3 557544
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Santos, Jose Duarte, $d 1966-. $3 1427455
700 1 $a Sousa, Bruno Miguel. $3 1427456
710 2 $a IGI Global. $3 805187
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1132736
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4