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Scaling the Tail: Managing Profitabl...
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Park, Seung Ho.
Scaling the Tail: Managing Profitable Growth in Emerging Markets
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Scaling the Tail: Managing Profitable Growth in Emerging Markets/ by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove.
作者:
Park, Seung Ho.
其他作者:
Ungson, Gerardo R.
面頁冊數:
XVI, 163 p. 48 illus., 20 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
International business enterprises. -
電子資源:
https://doi.org/10.1057/9781137538598
ISBN:
9781137538598
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Park, Seung Ho.
Scaling the Tail: Managing Profitable Growth in Emerging Markets
[electronic resource] /by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove. - 1st ed. 2015. - XVI, 163 p. 48 illus., 20 illus. in color.online resource.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
ISBN: 9781137538598
Standard No.: 10.1057/9781137538598doiSubjects--Topical Terms:
557082
International business enterprises.
LC Class. No.: HD62.4-62.45
Dewey Class. No.: 658.049
Scaling the Tail: Managing Profitable Growth in Emerging Markets
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