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Scaling the Tail: Managing Profitabl...

Park, Seung Ho.

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Scaling the Tail: Managing Profitable Growth in Emerging Markets/ by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove.
Author:	Park, Seung Ho.
other author:	Ungson, Gerardo R.
Description:	XVI, 163 p. 48 illus., 20 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1057/9781137538598
ISBN:	9781137538598

Scaling the Tail: Managing Profitable Growth in Emerging Markets
Park, Seung Ho.

Scaling the Tail: Managing Profitable Growth in Emerging Markets[electronic resource] /by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove. - 1st ed. 2015. - XVI, 163 p. 48 illus., 20 illus. in color.online resource.

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

ISBN: 9781137538598

Standard No.: 10.1057/9781137538598doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Scaling the Tail: Managing Profitable Growth in Emerging Markets
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245 1 0 $a Scaling the Tail: Managing Profitable Growth in Emerging Markets $h [electronic resource] / $c by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove.
250 $a 1st ed. 2015.
264 1 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Pivot, $c 2015.
300 $a XVI, 163 p. 48 illus., 20 illus. in color. $b online resource.
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520 $a This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
650 0 $a International business enterprises. $3 557082
650 0 $a Marketing. $3 557931
650 0 $a Asia—Economic conditions. $3 1253468
650 0 $a Economic sociology. $3 1205833
650 0 $a Development economics. $3 577196
650 0 $a International economics. $3 680327
650 1 4 $a International Business. $3 1102083
650 2 4 $a Asian Economics. $3 1107724
650 2 4 $a Organizational Studies, Economic Sociology. $3 881674
650 2 4 $a Development Economics. $3 669178
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776 0 8 $i Printed edition: $z 9781137543530
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