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Truth = new rules for marketing in a...

Upshaw, Lynn B., (1947-)

Truth = new rules for marketing in a skeptical world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Truth/ Lynn Upshaw.
其他題名:	new rules for marketing in a skeptical world /
作者:	Upshaw, Lynn B.,
出版者:	New York :AMACOM, : c2007.,
面頁冊數:	vii, 279 p. :ill. :
標題:	Marketing. -
電子資源:	Click to View

Truth = new rules for marketing in a skeptical world /
Upshaw, Lynn B.,1947-

Truthnew rules for marketing in a skeptical world /[electronic resource] :Lynn Upshaw. - New York :AMACOM,c2007. - vii, 279 p. :ill.

Includes bibliographical references (p. 271-272) and index.

Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .U67 2007

Dewey Class. No.: 658.8/02

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