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Breaking down language and cultural ...

Khosrow-Pour, Mehdi, (1951-)

Breaking down language and cultural barriers through contemporary global marketing strategies

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Breaking down language and cultural barriers through contemporary global marketing strategies/ Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
other author:	Khosrow-Pour, Mehdi,
Published:	Hershey, PA :IGI Global, Business Science Reference, : 2019.,
Description:	1 online resource (xvii, 339 p.)
Subject:	Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
ISBN:	9781522569817 (ebk.)

Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xvii, 339 p.)

Includes bibliographical references and index.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

ISBN: 9781522569817 (ebk.)

LCCN: 2018011679Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .B6364 2019

Dewey Class. No.: 658.8/4

Breaking down language and cultural barriers through contemporary global marketing strategies
LDR:01199cam a2200205 a 4500 001 999688
005 20201014111525.0
008 201225s2019 pau b 001 0 eng
010 $a 2018011679
020 $a 9781522569817 (ebk.)
020 $a 9781522569800 (hbk.)
035 $a 1091006093
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415 $b .B6364 2019
082 0 0 $a 658.8/4 $2 23
245 0 0 $a Breaking down language and cultural barriers through contemporary global marketing strategies $h [electronic resource] / $c Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xvii, 339 p.)
504 $a Includes bibliographical references and index.
520 $a "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"-- $c Provided by publisher.
650 0 $a Marketing. $3 557931
650 0 $a International business enterprises $x Management. $3 570665
650 0 $a Diversity in the workplace. $3 555352
650 0 $a Communication in marketing. $3 570557
700 1 $a Khosrow-Pour, Mehdi, $d 1951- $e editor. $3 1057202
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0

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