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The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Future of Service Post-COVID-19 Pandemic, Volume 2/ edited by Jungwoo Lee, Spring H. Han.
其他題名:	Transformation of Services Marketing /
其他作者:	Lee, Jungwoo.
面頁冊數:	VIII, 264 p. 11 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Business. -
電子資源:	https://doi.org/10.1007/978-981-33-4134-0
ISBN:	9789813341340

The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /
The Future of Service Post-COVID-19 Pandemic, Volume 2Transformation of Services Marketing /[electronic resource] :edited by Jungwoo Lee, Spring H. Han. - 1st ed. 2021. - VIII, 264 p. 11 illus.online resource. - The ICT and Evolution of Work,2662-4249. - The ICT and Evolution of Work,.

Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

ISBN: 9789813341340

Standard No.: 10.1007/978-981-33-4134-0doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

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