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The Future of Service Post-COVID-19 ...
~
Han, Spring H.
The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Future of Service Post-COVID-19 Pandemic, Volume 2/ edited by Jungwoo Lee, Spring H. Han.
其他題名:
Transformation of Services Marketing /
其他作者:
Han, Spring H.
面頁冊數:
VIII, 264 p. 11 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Services. -
電子資源:
https://doi.org/10.1007/978-981-33-4134-0
ISBN:
9789813341340
The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /
The Future of Service Post-COVID-19 Pandemic, Volume 2
Transformation of Services Marketing /[electronic resource] :edited by Jungwoo Lee, Spring H. Han. - 1st ed. 2021. - VIII, 264 p. 11 illus.online resource. - The ICT and Evolution of Work,2662-4249. - The ICT and Evolution of Work,.
Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
ISBN: 9789813341340
Standard No.: 10.1007/978-981-33-4134-0doiSubjects--Topical Terms:
1020857
Services.
LC Class. No.: HF4999.2-6182
Dewey Class. No.: 650
The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /
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Service and Marketing Post Pandemic -- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19 -- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic -- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study -- Green brand equity in the context of COVID-19 in Vietnam post-pandemic -- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries -- Building Agility in Service SMEs for Post-Pandemic Era -- Service Lessons During COVID-19: The Case of Food Trucks.
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