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Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing horizons/ edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck.
Reminder of title:	a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
other author:	Bellur, Venkatakrishna V.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xvi, 368 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-10966-4
ISBN:	9783319109664 (electronic bk.)

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceDallas, Texas)(1980 :

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck. - Cham :Springer International Publishing :2015. - xvi, 368 p. :ill., digital ;24 cm. - Developments in marketing science. - Developments in marketing science..

Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

ISBN: 9783319109664 (electronic bk.)

Standard No.: 10.1007/978-3-319-10966-4doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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