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Internationalization of Business = Cases on Strategy Formulation and Implementation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Internationalization of Business/ edited by Stefan Schmid.
Reminder of title:	Cases on Strategy Formulation and Implementation /
other author:	Schmid, Stefan.
Description:	VII, 171 p. 56 illus., 7 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1007/978-3-319-74089-8
ISBN:	9783319740898

Internationalization of Business = Cases on Strategy Formulation and Implementation /
Internationalization of BusinessCases on Strategy Formulation and Implementation /[electronic resource] :edited by Stefan Schmid. - 1st ed. 2018. - VII, 171 p. 56 illus., 7 illus. in color.online resource. - MIR Series in International Business,2511-2244 . - MIR Series in International Business,.

Strategies of Internationalization: An Overview -- Adidas & Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi & Lidl: From Germany to the Rest of the World -- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

ISBN: 9783319740898

Standard No.: 10.1007/978-3-319-74089-8doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Internationalization of Business = Cases on Strategy Formulation and Implementation /
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