Proceedings of the 1986 Academy of M...
Malhotra, Naresh K.

 

  • Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA/ edited by Naresh K. Malhotra ; Jon M. Hawes, co-editor.
    other author: Malhotra, Naresh K.
    Corporate Body: Academy of Marketing Science.
    Published: Cham :Springer International Publishing : : 2015.,
    Description: xxix, 497 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Marketing - Case studies. -
    Online resource: http://dx.doi.org/10.1007/978-3-319-11101-8
    ISBN: 9783319111018 (electronic bk.)
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