國立虎尾科技大學 |

Congruency, Expectations and Consumer Behavior in Digital Environments

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Congruency, Expectations and Consumer Behavior in Digital Environments/ by Frederic Nimmermann.
作者:	Nimmermann, Frederic.
面頁冊數:	XIV, 213 p. 14 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Sales/Distribution. -
電子資源:	https://doi.org/10.1007/978-3-658-28421-3
ISBN:	9783658284213

Congruency, Expectations and Consumer Behavior in Digital Environments
Nimmermann, Frederic.

Congruency, Expectations and Consumer Behavior in Digital Environments[electronic resource] /by Frederic Nimmermann. - 1st ed. 2020. - XIV, 213 p. 14 illus.online resource. - Handel und Internationales Marketing Retailing and International Marketing,2626-3327. - Handel und Internationales Marketing Retailing and International Marketing,.

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

ISBN: 9783658284213

Standard No.: 10.1007/978-3-658-28421-3doiSubjects--Topical Terms:

1102104
Sales/Distribution.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Congruency, Expectations and Consumer Behavior in Digital Environments
LDR:03228nam a22004095i 4500 001 1017439
003 DE-He213
005 20200704192854.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783658284213 $9 978-3-658-28421-3
024 7 $a 10.1007/978-3-658-28421-3 $2 doi
035 $a 978-3-658-28421-3
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Nimmermann, Frederic. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1312262
245 1 0 $a Congruency, Expectations and Consumer Behavior in Digital Environments $h [electronic resource] / $c by Frederic Nimmermann.
250 $a 1st ed. 2020.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2020.
300 $a XIV, 213 p. 14 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Handel und Internationales Marketing Retailing and International Marketing, $x 2626-3327
505 0 $a Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.
520 $a A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
650 2 4 $a Sales/Distribution. $3 1102104
650 2 4 $a e-Business/e-Commerce. $3 1070351
650 0 $a Sales management. $3 562612
650 0 $a E-commerce. $2 gtt $3 654932
650 0 $a Electronic commerce. $3 557942
650 0 $a E-business. $3 1254459
650 0 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658284206
776 0 8 $i Printed edition: $z 9783658284220
830 0 $a Handel und Internationales Marketing Retailing and International Marketing, $x 2626-3327 $3 1263751
856 4 0 $u https://doi.org/10.1007/978-3-658-28421-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)