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Internationalization of business = cases on strategy formulation and implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internationalization of business/ edited by Stefan Schmid.
其他題名:	cases on strategy formulation and implementation /
其他作者:	Schmid, Stefan.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	vii, 171 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	International business enterprises - Management. -
電子資源:	https://doi.org/10.1007/978-3-319-74089-8
ISBN:	9783319740898

Internationalization of business = cases on strategy formulation and implementation /
Internationalization of businesscases on strategy formulation and implementation /[electronic resource] :edited by Stefan Schmid. - Cham :Springer International Publishing :2018. - vii, 171 p. :ill., digital ;24 cm. - MIR series in international business,2511-2244. - MIR series in international business..

Strategies of Internationalization: An Overview -- Adidas & Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi & Lidl: From Germany to the Rest of the World -- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

ISBN: 9783319740898

Standard No.: 10.1007/978-3-319-74089-8doiSubjects--Topical Terms:

570665
International business enterprises
--Management.

LC Class. No.: HD62.4 / .I68 2018

Dewey Class. No.: 658.049

Internationalization of business = cases on strategy formulation and implementation /
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