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Systems thinking and process dynamic...

IGI Global.

Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Systems thinking and process dynamics for marketing systems/ by Rajagopal.
Reminder of title:	technologies and applications for decision management /
Author:	Rajagopal,
Published:	Hershey, Pa. :IGI Global, : 2012.,
Description:	xvi, 327 p. :ill. ; : 29 cm.;
Subject:	Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0969-3
ISBN:	9781466609709 (electronic bk.)

Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /
Rajagopal,1957-

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /[electronic resource] :by Rajagopal. - Hershey, Pa. :IGI Global,2012. - xvi, 327 p. :ill. ;29 cm.

Includes bibliographical references.

ISBN: 9781466609709 (electronic bk.) Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .R257 2012e

Dewey Class. No.: 658.8/02

Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /
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008 130107s2012 paua fsb 000 0 eng d
010 $z 2011049189
020 $a 9781466609709 (electronic bk.)
020 $a 9781466609693 (hardcover)
020 $a 9781466609716 (print & perpetual access)
035 $a (CaBNVSL)gtp00551568
035 $a (OCoLC)807847030
035 $a 00000364
040 $a CaBNVSL $c CaBNVSL $d CaBNVSL
050 4 $a HF5415 $b .R257 2012e
082 0 4 $a 658.8/02 $2 23
100 0 $a Rajagopal, $d 1957- $3 864293
245 1 0 $a Systems thinking and process dynamics for marketing systems $h [electronic resource] : $b technologies and applications for decision management / $c by Rajagopal.
260 $a Hershey, Pa. : $b IGI Global, $c 2012.
300 $a xvi, 327 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references.
650 0 $a Marketing. $3 557931
650 0 $a Strategic planning. $3 556511
710 2 $a IGI Global. $3 805187
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0969-3

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