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Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Staying the Consumption Course/ by Benjamin Krischan Schulte.
其他題名:	Exploring the Individual Lock-in Process in Service Relationships /
作者:	Schulte, Benjamin Krischan.
面頁冊數:	XVII, 228 p. 28 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-08788-3
ISBN:	9783658087883

Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships /
Schulte, Benjamin Krischan.

Staying the Consumption CourseExploring the Individual Lock-in Process in Service Relationships /[electronic resource] :by Benjamin Krischan Schulte. - 1st ed. 2015. - XVII, 228 p. 28 illus.online resource.

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.

ISBN: 9783658087883

Standard No.: 10.1007/978-3-658-08788-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships /
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