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Rossi, Patricia.

Overview
Works: 8 works in 2 publications in 1 languages
Titles
Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: Workshop on the Preservation of Stability under Discretization ((2001 :); SpringerLink (Online service); Rossi, Patricia. (Language materials, printed)
Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: Rossi, Patricia.; SpringerLink (Online service); Krey, Nina. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]
Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: Krey, Nina.; SpringerLink (Online service); Rossi, Patricia.; Academy of Marketing Science Annual Conference ((2018 :) (Language materials, printed)
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: SpringerLink (Online service); Krey, Nina.; Rossi, Patricia. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]
Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: SpringerLink (Online service); Krey, Nina.; Rossi, Patricia. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]
Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: Krey, Nina.; SpringerLink (Online service); Rossi, Patricia. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]
 
 
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