Marketing at the confluence between ...
Rossi, Patricia.

 

  • Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Marketing at the confluence between entertainment and analytics/ edited by Patricia Rossi.
    Reminder of title: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
    other author: Rossi, Patricia.
    corporate name: Workshop on the Preservation of Stability under Discretization
    Published: Cham :Springer International Publishing : : 2017.,
    Description: xliv, 1595 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Marketing - Case studies. -
    Online resource: http://dx.doi.org/10.1007/978-3-319-47331-4
    ISBN: 9783319473314
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