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廖惠美

Overview

Works:	0 works in 1 publications in 1 languages

Titles

母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture / by: 廖惠美 (Language materials, printed)

Subjects

Brand extension. Original brand reputation. Purchase intention. Tourism factories. 品牌延伸. 母品牌知名度. 觀光工廠. 購買意願.

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