Basil, Debra Z.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Social marketing in action = cases from around the world / by: Diaz-Meneses, Gonzalo.; Basil, Debra Z.; SpringerLink (Online service); Basil, Michael D. (Language materials, printed)

Social Marketing in Action = Cases from Around the World / by: Diaz-Meneses, Gonzalo.; Basil, Debra Z.; SpringerLink (Online service); Basil, Michael D. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Subjects

Motivation research (Marketing). Market Research/Competitive Intelligence. Market research. Social marketing. Consumer Behavior. Management Education. Management—Study and teaching.