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Social marketing in action = cases from around the world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing in action/ edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil.
其他題名:	cases from around the world /
其他作者:	Basil, Debra Z.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xxix, 462 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Social marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-13020-6
ISBN:	9783030130206

Social marketing in action = cases from around the world /
Social marketing in actioncases from around the world /[electronic resource] :edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil. - Cham :Springer International Publishing :2019. - xxix, 462 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign.

ISBN: 9783030130206

Standard No.: 10.1007/978-3-030-13020-6doiSubjects--Topical Terms:

811185
Social marketing.

LC Class. No.: HF5414 / .S635 2019

Dewey Class. No.: 658.8342

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