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曾怡晴

Overview

Works:	1 works in 1 publications in 1 languages

Titles

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: 曾怡晴 (Language materials, printed)

Subjects

Gourmet Unboxing Video. Online Word-of-Mouth. Purchase Intention. S-O-R Theory. S-O-R理論. Trust. 信任. 網路口碑. 美食開箱影片. 購買意願.

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