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應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 =...

曾怡晴

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 =/ 曾怡晴.
Reminder of title:	Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos /
remainder title:	Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :
Author:	曾怡晴
Published:	雲林縣 :國立虎尾科技大學 , : 民109.06.,
Description:	[9], 71面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 吳純慧.
Subject:	Purchase Intention. -
Online resource:	電子資源

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos /
曾怡晴

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 =Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos /Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos.曾怡晴. - 初版. - 雲林縣 :國立虎尾科技大學 ,民109.06. - [9], 71面 :圖, 表 ;30公分.

指導教授: 吳純慧.

碩士論文--國立虎尾科技大學資訊管理系碩士班.

含參考書目.

(平裝).Subjects--Topical Terms:

1043126
Purchase Intention.

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos /
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