Purchase Intention.

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores / by: (書目-語言資料,印刷品)

影響智慧型手機使用者於行動購物意願之因素探討 = = Study of the Factors Affecting the Smartphone Users' Intention towards Mobile Shopping / by: (書目-語言資料,印刷品)

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page / by: (書目-語言資料,印刷品)

以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker / by: (書目-語言資料,印刷品)

辨別消費者情緒勒索之探究-透過智慧臉孔辨識 = = Identifying Emotional Extortion Through Face Recognition / by: (書目-語言資料,印刷品)

越南消費者對於社交媒體廣告中的病毒行銷的態度和研究 = = The Study on the Attitude of Customer towards Viral Video Advertising on Social Media :: A Case Study in Viet Nam / by: (書目-語言資料,印刷品)

炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods / by: (書目-語言資料,印刷品)

品牌形象、服務品質及購買意願之關聯研究 -以雲林縣連鎖補習班為例 = = The Relationships among Brand Image, Service Quality and Purchase Intention-A Case Study of a Chain Cram School in Yunlin County / by: (書目-語言資料,印刷品)

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: (書目-語言資料,印刷品)