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應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Face...

王婉如

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 =/ 王婉如撰.
Reminder of title:	Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /
remainder title:	Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page.
Author:	王婉如
Published:	雲林縣 :國立虎尾科技大學 , : 民106.07.,
Description:	[9], 75面 :圖, 表 ; : 30公分.;
Notes:	指導教授：吳純慧.
Subject:	SOR模型. -
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2707201701041400

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /
王婉如

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 =Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page.王婉如撰. - 初版. - 雲林縣 :國立虎尾科技大學 ,民106.07. - [9], 75面 :圖, 表 ;30公分.

指導教授：吳純慧.

含參考書目.Subjects--Topical Terms:

1127449
SOR模型.

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /
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