SOR模型.

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page / by: (書目-語言資料,印刷品)

國際機場購物商城衝動購買行為分析 = = Factors Affecting Impulse Purchase Behavior in Limited Time at The International Airports / by: (書目-語言資料,印刷品)

Information Adoption Model.

網路口碑.

國際機場.

SOR模型.

Facebook粉絲專頁.

Facebook fan pages.

信任.

購買意願.

Purchase Intention.

SOR model.

limited time.

限時.

網路互動性.

Social Commerce.

Internet Interaction.

Trust.

international airport.

衝動購買行為.

Online Word-of-Month.

Impulse purchase behavior.

社群商務.

資訊採用模式.