SOR模型.
Overview
| Works: | 2 works in 2 publications in 2 languages | |
|---|---|---|
Titles
應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /
by:
(Language materials, printed)
國際機場購物商城衝動購買行為分析 = = Factors Affecting Impulse Purchase Behavior in Limited Time at The International Airports /
by:
(Language materials, printed)