Purchase Intention.
Overview
| Works: | 19 works in 19 publications in 19 languages | |
|---|---|---|
Titles
電子服務品質、知覺價值、顧客滿意度對消費者購買意願之影響:以蝦皮購物App為例 = = The Effects of Electronic Service Quality, Perceived Value, and Customer Satisfaction on Consumers' Purchase Intention:A Case of Shopee App /
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探討綠色消費態度與知覺風險對有機食品的購買意願之影響 = = The Effects of Green Consumption Attitudes and Perceived Risk on Organic Food Purchase Intention /
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自發性知覺反應設計毛巾廣告聲音對於消費者注意力與購買意願的影響 = = Applying Autonomous Sensory Meridian Response on The Advertising of Towel Sound /
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企業社會責任對消費者行為的影響 = = The Influence of Corporate Social Responsibility on Consumers’ Behaviors /
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資訊採用模式對購買意願與品牌忠誠度之影響-以線上品牌社群為例 = = The Influence of Information Adoption Model on Consumer Purchase Intention and Brand Loyalty: An Example of Online Brand Community /
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結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media /
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蘋果手機購買意向影響因素之研究：以越南為例 = = Investigating Factors that Influence Purchase Intention of iPhone: A Case Study in Vietnam /
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線上遊戲玩家的涉入程度、資訊品質及網路口碑對虛擬道具購買意願之影響 = = A Study of the Influence among Online Game Player’s Involvement, Information Quality and Online Word-of-Mouth to the Purchase Intention of Virtual Props /
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臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
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品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /
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影響智慧型手機使用者於行動購物意願之因素探討 = = Study of the Factors Affecting the Smartphone Users' Intention towards Mobile Shopping /
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應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page /
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以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker /
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辨別消費者情緒勒索之探究-透過智慧臉孔辨識 = = Identifying Emotional Extortion Through Face Recognition /
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越南消費者對於社交媒體廣告中的病毒行銷的態度和研究 = = The Study on the Attitude of Customer towards Viral Video Advertising on Social Media :: A Case Study in Viet Nam /
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炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods /
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